Nerd Moments

Content marketing is the greatest. When you publish quality content, you have the incredible opportunity to position yourself as a subject matter expert WITHOUT having to wait for someone else to say you are. It's pretty cool. But inevitably, if you're putting a ton of time and effort into creating, sharing and promoting your content, you might have wondered… "Am I giving away too much?" "How do I know when to give it away and when to make them pay?" Well, my friends, that's exactly what we're going to talk about in this episode.

Whether you're a realtor, an insurance broker, a coach, a consultant, a service provider, a direct sales rep or anybody else hoping to use their personal social media presence to sell more stuff, at one time or another you've probably felt a little bit concerned about your strategy. It's a valid concern. The reason this is one of the things people ask me about the most is because most of us at least start out by marketing to the people who already know, like and trust us. We call this your "warm market". Your warm market can be one of the easiest as well as one of the hardest markets to sell things to, because as opposed to total strangers, we actually really do care what these people think. We don't want to risk what we sometimes call "social capital"-- the sort of unseen currency you earn by getting people to like you and pay attention to you. We crave that, and we don't want to lose it by burning out our friends and family with spammy, sales-y posts on social media. The way I see it, there are two ways to

Do you ever feel like your sales message is falling on deaf ears?    ...or maybe that people are listening, but that you might not be saying what they need to hear?    It's a subtle thing, and it's not at all easy to master. However, there are some predictable patterns you can count on as you put together your ads, videos, sales pages and any other marketing or sales-related assets you plan to put in place to grow your business.    Inevitably you're going to need to address each of the following three things before you'll ever stand a chance of making a sale, and I'll tell you all about them in this video.

One thing I get asked a lot is "how can I establish myself as an expert if I'm just getting started?" Of course, there are plenty of ways to accomplish that, but right now I'd like to tell you about one way in particular: awesomeness by association.  Ready to find out how it works? Listen to this episode and harness the power of this super-cool success shortcut now!

Whether you're a realtor, an insurance broker, a coach, a consultant, a service provider, a direct sales rep or anybody else hoping to use their personal social media presence to sell more stuff, at one time or another you've probably felt a little bit concerned about your strategy.   It's a valid concern.   The reason this is one of the things people ask me about the most is because most of us at least start out by marketing to the people who already know, like and trust us.   We call this your "warm market".   Your warm market can be one of the easiest as well as one of the hardest markets to sell things to, because as opposed to total strangers, we actually really do care what these people think. We don't want to risk what we sometimes call "social capital"-- the sort of unseen currency you earn by getting people to like you and pay attention to you. We crave that, and we don't want to lose it by burning out our friends and family with spammy, sales-y posts on social media.   The w

My ad results used to suck BUTT. Big, fat, hairy BUTT. One time I spent $120 to get one measly little lead for my marketing services company-- and he didn't even buy anything! You guys, I have had so many failed ad campaigns, it's not even funny. Getting a positive return on the money you invest in ads is a hard thing to do. But it can be done. It is being done, incredibly successfully by people like me and people like you all over the world, all the time. And before I can even begin to explain to you what eventually worked for me, I figure I should probably first tell you what didn't work. After all, there's no reason why you should have to repeat the same mistakes I made, right? Nobody should have to suffer that kind of agony. It's just inhumane. Which is exactly why I made this video for you. After running hundreds of campaigns and spending thousands and thousands of dollars on Facebook, Instagram, Pinterest, Twitter, YouTube Google Search, Google Display, LinkedIn and even Reddit, I wanted to sh

You know what I absolutely LOVE about what's happening on social media today? Consumers are demanding more and more authenticity and transparency from the brands they follow. In other words, we don't always expect or need to see slick, polished, perfect images and videos from the people and companies we buy from. We want to buy from real people-- and more than that, people we feel like we know, like and trust. Of course, it's easier to feel like you know, like and trust someone when you've seen their imperfections. Which begs the question… "Just HOW imperfect should I be on social media?" There's definitely a gray area here, and as marketers, we need to be careful. Today, a lot of us do have some crossover between the social media accounts we keep for personal use and the accounts we use for business stuff, which makes it even more important to know the answer to this question. After all, you don't want to brag too much or paint TOO rosy a picture, or you might be perceived as arrogant or unapproachable

Have you tried a million different marketing tactics from a million different freebies, courses or coaching programs, yet STILL feel like you're getting nowhere? You're not alone. Putting too much faith in someone else's "proven systems" can be a recipe for disaster, IF (and only if) you don't have a firm grasp on the principles I'll teach you in this video. Lucky for you, I'll teach them to you for free (this time….)

Have you ever heard an internet marketer use the term "conversion optimization" and felt your brain start to melt a little bit?  You're not alone.  In this video, we'll talk about exactly what conversion optimization means, but then we'll also talk about how you can know when it's time to start doing it to improve the results of your marketing campaigns.  I'll also tell you one thing I WISH someone had told ME about conversion optimization when I was first getting started (so you don't make the same mistakes I did).  And, as always, if you have any questions about this, feel free to send me a message at brittanybullen.com/chat and I'll see what I can do to help.  Happy optimizing!

One of the MOST IMPORTANT ELEMENTS (if not THE most important element) of an effective marketing campaign is the copy.   For those of you who don't know what copy is, of course, it's simply the words you use-- whether it's in an ad, a video, an email or a sales page.   A good sales copywriter is so valuable because (if they're any good, that is) they know how to do the thing I'm about to explain to you-- use the power of "progressive agreements" to baby step the prospect through the conversation in their own mind.   It's a subtle art, but what you're about to learn could help quite a bit...

Marketing with video on social media is SUPER powerful, IF (and ONLY if) your videos are good. But what separates good video content from mediocre video content? Well, primarily your message-- as well as the unique way you deliver that message. Today, I want to talk to you about three distinct facets of that message you really should consider if you want your video marketing to be effective. And as always, if you find this video helpful and want to chat about how to put these concepts to work in your business, feel free to reach out anytime at http://brittanybullen.com/chat/ and I'll see what I can do to help!

You guys.  Something occurred to me today... and my mind exploded. In a good way. I was geeking out for a minute about the sheer volume of messages I get each week that include the word "fangirl" in them, and I realized... This is about something a whole lot bigger than video marketing-- this is something entirely new and WAY more exciting. Want to know how it works? Watch this, and after that, if you want to know the details of EXACTLY how it works, head on over to captivateoncamera.com/free-case-study and I'll tell you all about it. Ok? Ok. Talk to you soon, --BB

Swagger sells. Why? Because it makes people feel safe. It's the same psychological logic behind why romantically speaking, we're instinctively drawn to people with confidence-- and in particular, people who don't really seem to NEED our love or attention. I'm not saying it's right, or that it's fair, I'm just saying it's true. In my experience as well as what I've heard about lots of other people's experiences, I've found that the less I need people to buy my stuff, the more they seem to want to. We're attracted to success when we make purchase decisions because it looks and feels like proof that the thing we're buying is good enough to be in demand. It's scary to feel like you're the only one buying something. Like, "what does everybody else know about this product or service or person that I don't know? Am I getting ripped off here?" Now, a lot of you might be watching this and your internal fraud-o-meter might be going off, thinking "Oh nooo! Everybody's going to know I'm a phony and a beginner and n

Everybody fears failure, because whenever we fail, the temptation is to use it as proof that one of our deepest, most profound fears is real-- the fear that we're not good enough. I feel like this is particularly dangerous among entrepreneurs, because so many of us get into doing what we do because we feel called to, because we feel like whatever it is we sell is bigger than just a paycheck, it's a MISSION. It's who we ARE. And when WHO YOU ARE doesn't make money, it's hard not to feel like... "WHYYYYYYYY!?!?!?! What's WRONG with meeeeee?!?!?!" I totally get that. I have SO been there. In this video, we're going to talk about one HUGE distinction that could completely transform the way you think about your business (and maybe even your life!) so that the next time things don't go your way, you can be a whole lot more resilient about it. If you get through the video and want to talk strategy with me a bit, feel free to reach out any time at brittanybullen.com/chat. Hope to talk to you soon!

If you're one of the 99% of us who sell a product or service that LOTS of other people sell, listen up. This is important. One of the ONLY ways you can make sure that YOU make the sale (as opposed to someone else) is by creating a compelling, magnetic personal brand. How do you do that? That's exactly what you'll learn in this video. If you watch it and want a little help making it work for you, go on over and visit brittanybullen.com/chat and we'll talk. Ok? Ok.

Video marketing is the greatest, isn't it? Almost EVERY TIME I get a new student or client or customer, they tell me it was my videos that made them want to make that purchase. But, as I'm sure you know, it's not enough just to create great videos, you have to actually get people to watch them! When it comes to driving traffic, Pinterest is an absolute POWERHOUSE… but all of that lovely traffic is only really going to help you IF you can use it to get more videos… right? If, like me, your primary goal is to get people to watch your videos and you want to use Pinterest to promote them, here are some things you can do to take full advantage of the massive traffic potential that Pinterest has to offer, and ensure that you're leading that traffic to do the thing you want them to do the most-- which is, of course, watch your videos.

If you've spent any time trying to promote your business' products or services on Instagram, you might already be familiar with some of its potentially frustrating limitations. You can't put clickable links in the captions, your reach goes way down as a business account, and so on. So the question is, is promoting your product or service on instagram a good use of your time? Maybe. In this video, I'll give you three questions you can ask to determine whether or not you should be spending time here, or elsewhere. I'll also tell you the exciting new plan I have to use Instagram for my "shock and awe" retargeting strategy, as well as to drive more traffic to my longer video content. If you like this, I hope you'll take a minute to check out my new video marketing case study at captivateoncamera.com/free-case-study, where I'll share with you the one big change I made that made all the difference to the success of my video marketing, as well as the step-by-step marketing process I recommend to all of my coach

Do you ever worry that you're not going to be "good enough/experienced enough/successful enough/attractive enough" to market your product or service effectively on camera? It's a valid concern, but I've got good news for you-- it's all about knowing the ins and outs of a little something we actor types call "typecasting". Once you get how to use typecasting to your advantage, your videos could become WAY more effective.  Watch this video to find out how. When you're done, if you'd like a little help from me making this stuff work for you, feel free to head on over to CaptivateOnCamera.com and learn some of my very best video marketing secrets for free!

If you're one of MANY people who offer the same sort of product or service that you do, you've probably felt frustrated by how difficult it can be to set yourself apart from your competitors. The other day in an interview, I was asked "What makes you better than your competitors?" You might be surprised by the answer I gave her. Watch my latest video to find out how you can use video to set yourself apart and be perceived as "the best"– even if you're just getting started. If you like it and want to learn more about I'm creating videos that do all my selling FOR me, make sure to take advantage of the beta pricing on my latest program, "Captivate On Camera" at captivateoncamera.com/special-offer today!

Does your head start spinning whenever you hear somebody mention the term "sales funnel"? I get it. It's quite the buzzword in marketing circles these days, but a lot of people are pretty clueless about how to create their own-- which is probably why I hear the same three questions over and over:   How do I create a sales funnel? What do I do with it once I have it? How do I know if it's right for my business? Today, I'm going to quickly answer each of those three questions for you, and I'm also going to tell you one of the biggest problems I see when people come to me with sales funnels that aren't working like they should.