Nerd Moments

Most of the business owners I know fall into one of two camps: rookies who will probably not make it past the first year, and legit business owners.     Now, we've all been through the rookie stage, but only a small percentage of entrepreneurs actually make it OUT of that stage. Assuming you'd like to be part of that small percentage, I made this video to clue you in about a few time-wasting marketing habits you NEED to get out of now if you want to be taken seriously (and start taking YOURSELF seriously) as a business owner.     Oh– and if you watch it and want to check out my new free training, you can find that at captivateoncamera.com/start-here.

Want 2017 to be the year you become THE go-to authority in your industry? Listen to this episode to learn the three things that absolutely MUST be on your to-do list if that's the case. Positioning yourself as an expert is an absolute must if you want to be successful. This becomes especially important if you have a lot of competitors. Because everybody knows…we buy from people we know, like, and trust. If you're feeling SUPER-STOKED about making this YOUR YEAR, make sure to be on the lookout for my upcoming free training, "Captivate on Camera: 3 Sneaky Mistakes We Make on Video That Cost Us Views, Clicks and Sales". To get your hands on that, all you have to do is join my Facebook group, the NerdyGirl Mastermind-- I'll post it there first! In This Video, You'll Learn:     ✓ What is the biggest hurdle in entrepreneurship and how to avoid it ✓ Why you have to prove that your an expert and that you can get the results you say you can ✓ What is the best advertisement for any business ✓ The one thing t

Live video is so hot right now! My feed is full of people's live videos and I have to tell you, if Facebook knew what was good for them, they would take this video and promote the CRAP out of it because if Facebook Live is going to be the big huge popular thing they want it to be, then live video creators need to start doing a better job with their titles. Maybe you're like me, maybe you're not but I'll tell you right now that I never watch people's live videos. Like… never. And you want to know why? It's almost always because their titles are CRAPPY! I mean, I love you guys, but I don't have time to mess around watching a video if I don't know it's got something I need, and the headline is all I have to go on to figure that out. So with that in mind, here are two things I see being done in almost EVERY live video title that basically begs me not to tune in.   In This Video, You'll Learn:   ✓ The one reason no one watches your videos ✓ What is the "Not so juicy title" and why it's bad ✓ Why revea

Have you ever wondered if you're "good-looking enough/experienced enough/fancy enough" to have a great personal brand?     This was one of the questions I received recently, and of course, my knee-jerk reaction was to say "No, you are perfect just the way you are! How could you even ask such a silly question?!" because that is what nice people say…     But…as a marketer though it's not just my job to be nice, it's my job to help you make money and in this case the nice answer isn't going to serve you nearly as much as the honest answer which as I'll explain in this short video is a little more complicated than a simple yes or no.     I'll teach you exactly how to make sure people trust you from the first moment they set eyes on you… even if you bear a striking resemblance to Jabba the Hut.   In This Video, You'll Learn:     ✓ What you are REALLY selling if you are building a brand around a perosn ✓ The one thing you need to convey to build a great personal brand ✓

Do you agonize about not being further along in your business? Are you caught in the trap of signing up and downloading freebie after freebie? If you answered yes, then you, my friend, are stuck in the entrepreneurial rabbit hole.   In this episode, you'll learn:   ✓ 0:58 What exactly is the rabbit hole ✓ 1:23 How to recognize the common symptoms that will lure you into the said rabbit hole ✓ 2:25 What are the most common reasons why we look up to other people and why that is not always a good thing ✓ 5:30 What most entrepreneurs believe and why that's stopping them from being successful Enjoy!   If you enjoyed this episode and you'd like to chat with me and see how I can help you don't forget to book your free strategy session at MultiplyMyROI.com/book-strategy-session.

Do you ever feel like you're doing a million different things to grow your business but something still seems "off"? This comes up a lot when I talk to other entrepreneurs and if you're on of them, then this episode will tell you the three things you need to consider if something just doesn't feel right in your business.    In this episode, you'll learn: ✓ 1:20 What is the most obvious reason of why you're not happy with your business ✓ 2:00 How to determine whether your product serves your customer's needs ✓ 4:16 What is one of the most common traps most entrepreneurs fall into ✓ 5:19 Why you have to be excited about what you do   Enjoy!   If you enjoyed this episode and you'd like to chat with me and see how I can help you don't forget to book your free strategy session at MultiplyMyROI.com/book-strategy-session.

Holidays are a weird time for most business owners. And while some business owners like to take some time to reflect and make plans for the coming year, some of us cannot afford that luxury.  In this episode, you'll learn:  ✓ 0:45 - What to do if you need a quick influx of cash in your business without spending a cent ✓ 1:30 - What is the one thing every business owner should have ✓ 2:11 - How to make use of your existing network to create awesome opportunities for your business ✓3:00 - How to organize your connections into groups that will help you achieve your goals ✓4:50 - How to reach out to your connections in a genuine way Enjoy!   If you enjoyed this episode and you'd like to chat with me and see how I can help you don't forget to book your free strategy session at MultiplyMyROI.com/book-strategy-session.

If you're in the direct sales business, then this episode is for you, my friend!  Have you ever found yourself in a situation where you're doing everything the company tells you to do but you're still not making any sales?   If you answered yes, then stop everything you're doing right now and listen up!   In this episode you'll learn:    ✓ 0:52 - What are the four key things you need in order to build a successful direct sales business ✓ 2:25 - Why network marketing or direct sales are totally a relationship business ✓ 3:18 - How to pique interest and curiosity without blasting it all over social media ✓ 5:30 - What is the "by the way" method and how you can apply it to finally start seeing those dolla' bills!   Enjoy!   If you enjoyed this episode and you'd like to chat with me and see how I can help you don't forget to book your free strategy session at MultiplyMyROI.com/book-strategy-session.

If you want to know the best way to get a return on your FaceBook Ad investment, then the best person to ask would be Heather Prestanski. Heather and I go over what is the key to getting those lucrative returns from your FaceBook Ad campaigns. We discussed her strategy and how you can incorporate her model into your business and reach your goals realistically.   You will learn: ✓ 07:02 How her ad funnel works ✓ 09:16 How to use a Daily Unique Reach ✓ 13:26 How to define your objectives ✓ 15:16 Whether or not you should use a lifetime budget ✓ 17:39 How to work up to your goals ✓ 23:30 What were the aha moments that worked ✓ 28:20 Whether your should use time sensitive sales or not ✓ 31:20 The importance of a thank-you page offer ✓ 34:21 Lessons she learned from using other programs ✓ 40:11 How to set up your budget   Please take a moment to visit my awesome gal, Heather Prestanski, on her website or check out her Facebook page to access the amazing calculator mentioned in the show!

Today I'm chatting with Jason Lyle Black who is an award-winning composer, concert pianist and entertainer with over 30 million music video views. He performed onThe Ellen Show and his new album Piano Preludes debut at number one on iTunes AND number two on the billboard music charts. We look at how going viral on Youtube helped propel his musical career and how he is using it to reach his end goal of working 3 month years at sold out concert halls worldwide.   In This Video, You'll Learn: ✓ 06:19 What is press seeding and how to use it to your advantage ✓ 09:10 Who to go for help when you need it ✓ 11:14 DIY Equivalent and how to go about it ✓ 14:00 Why perseverance matters the most ✓ 20:06 How you can making a living with Youtube ✓ 22:46 How to go about pursuing sponsorship ✓ 25:40 What would he do differently if he had to start over ✓ 44: 52 How he stepped away from peer pressure and found a social media strategy that works for him   Please

Ever dreamed about working from home and earning a living as a freelance writer? For many people that seems impossible but I'm about to blow your mind and help you turn that dream into reality! I chatted today with the awesome Elna Cain who is a full-time mom and a full-time freelance writer working for home. On her list of accomplishments is a course called Write Your Way To Your First $1K and she explains her process behind it all.   In This Video, You'll Learn: ✓  02:00 How the course came about ✓  03:36 How did you know what to teach ✓  05:31 What is a freelance writer ✓  07:12 How did she know to do all this stuff ✓  08:46 How did she create the course ✓  12:15 How did she market the course ✓  15:47 Where the majority of sales came from ✓  16:28 How she used Pinterest marketing ✓  18:53 What is her long term vision ✓  21:56 Is she creating more courses or still freelancing ✓  25:56 What was the feedback from the course

Are you intrigued by Youtube, dreaming about growing your audience by filming videos about all the things you love and feel strongly about? Well, I'm here to show you how you can rise to Youtube stardom and earn additional income from your Youtube channel. Today, I'm chatting with Joe Scott, a filmmaker and writer, who found success on Youtube and became known as the canker sore boy on YouTube. Along the way, he started a side business that helps people with the painful condition of chronic canker sores. Joe discusses how he has built and supplemented his income with his YouTube channel.   In This Video, You'll Learn: ✓ 02:40 What his current show is about ✓ 08:40 How he built his following ✓ 11:40 How he does he edit his videos ✓ 13:50 How long he spends in the editing room floor ✓ 15:40 How the name came about ✓ 21:15 How he is building a business with his experience and following

Ever felt frustrated by social media? What if I told you that social media doesn't have to be stressful, but can, in fact, empower you and your business without breaking your bank? Want to know how? That makes two of us! That's why I reached out to one of the best social media strategists out there and asked her to spill the beans and show us how to run Facebook ads like a boss! Julie is the owner of SociallyAligned and she is on a mission to make social media less stressful and more accessible for every online entrepreneur. She revealed some of her best tips in this episode so scroll down to the video and get your Nerd on!   You'll Learn: ✓ 01:04 How Julie got started on her marketing path ✓ 02:48 The reason she is so passionate about helping other entrepreneurs ✓ 04:11 What is the most important thing for a successful Facebook ad campaing ✓ 06:43 How much should you be prepared to spend on Facebook ads ✓ 09:20 How to analyze and test your Facebook ads ✓ 22:11 Why it's important to set up a funnel ✓ 28:

Do you cringe when someone mentions the words Search Engine Optimization? I used to be the same way, and then I realized that spending some time learning basic SEO has huge benefits, especially for us small business owners. I spent some time chatting with Ashely Faulkes, the founder of MadLemmings.com, and we discussed what does SEO look like today and why it's still important for small business owners. Ashley is an SEO and WordPress specialist and founder of MadLemmings.com. He loves helping business owners get found on Google via stunning websites, awesome content, and SEO voodoo. When not at his desk he can be found in the Swiss Alps munching on Lindt. Ashley shared how he got started, the story behind his awesome website name, and of course, he revealed his exact process when it comes to SEO website optimization. You'll Learn:   ✓ 04:17 The first thing Ashley does to optimize any website for SEO   ✓ 08:15 The best way to organically rank for your chosen keywords and the secret weapon to get

Admit it, there's a part of you that dreams about becoming an Amazon best-selling author. For many of us, that remains a dream. But for Amy Latta, it became a reality. Joining the league of Amazon best-selling authors is no small feat and the truth of the matter is, with a little effort and dedication, you can get on the list as well. That's why I'm joined by Amy Latta in this Nerd Moment so she can tell us exactly how she managed to get on the Amazon best-selling list and more importantly so she can share her strategies with us. You'll Learn: ✓ 01:23 How she came up with an idea for her first digital product ✓ 03:44 What made a huge difference in getting visibility for her book ✓ 10:05 How her life has changed since becoming an Amazon best-selling author ✓ 14:44 What's her long-term vision ✓ 18:04 Her #1 recommendation for anyone looking to publish a book on Amazon ✓ 35:15 Why showing up is important and how it looks for her If any of those sound like things you'd like to know, I hope you'll take

Would you like to build a brand that people totally geek over about?   Would you like to generate as much as $5k in passive revenue every single day?   If you answered yes to both questions, then you have to watch this episode of the Billion Dollar Brand Show with Stephanie Nickolich.   Stephanie is the ultimate "sales funnel guru".   Her success story is truly amazing – she went from being over $100,000.00 in debt to a successful six-figure business and today, she's sharing her story with us.    You'll Learn:     ✓  01:43 The number one mistake Stephanie made with her first business     ✓ 03:41 How her mindset changed and the big mental shift that made a huge difference     ✓ 05:36 The one thing that finally brought her first paying client just 45 days after the launch     ✓ 09:40 Why debt was the best possible thing to have happened to her and the lessons she learned from it     ✓ 10:47 What matters more than money &nb

If anybody knows how to build a billion dollar brand using social media and stories that sell, it's definitely Stephanie Nissen. Stephanie and I discussed the importance of a cohesive marketing strategy which isn't limited to social media alone.     If you want your marketing strategy to work, your entire online presence has to be streamlined: your social media presence has to work with your website, it has to work with your email, and finally, it has to work with who you are as a company. In this podcast episode, Steph shared with me how she transformed social media strategy for a local cabinet company, along with some tips and tricks that any small business can implement right away and see instant results.     You'll learn: 1:20 Why their online presence didn't work and the very first thing Stephanie did to improve their brand 7:55 What is the one crucial detail that local business need to have on their social media profiles and what to do if your location independent 11:49 Why it's