Nerd Moments

One of the MOST IMPORTANT ELEMENTS (if not THE most important element) of an effective marketing campaign is the copy.   For those of you who don't know what copy is, of course, it's simply the words you use-- whether it's in an ad, a video, an email or a sales page.   A good sales copywriter is so valuable because (if they're any good, that is) they know how to do the thing I'm about to explain to you-- use the power of "progressive agreements" to baby step the prospect through the conversation in their own mind.   It's a subtle art, but what you're about to learn could help quite a bit...