Nerd Moments

You know what I absolutely LOVE about what's happening on social media today? Consumers are demanding more and more authenticity and transparency from the brands they follow. In other words, we don't always expect or need to see slick, polished, perfect images and videos from the people and companies we buy from. We want to buy from real people-- and more than that, people we feel like we know, like and trust. Of course, it's easier to feel like you know, like and trust someone when you've seen their imperfections. Which begs the question… "Just HOW imperfect should I be on social media?" There's definitely a gray area here, and as marketers, we need to be careful. Today, a lot of us do have some crossover between the social media accounts we keep for personal use and the accounts we use for business stuff, which makes it even more important to know the answer to this question. After all, you don't want to brag too much or paint TOO rosy a picture, or you might be perceived as arrogant or unapproachable