Weekly Bs: Relationship-centered Chiropractic Marketing

In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What’s AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead. In This Episode: 1. Why this conversation matters now AI is rapidly becoming more common in how people search for answers Some chiropractors are already using AI tools to replace Google for specific types of searches The shift might not be urgent yet, but it’s happening 2. A reminder of what SEO really is SEO is about building a trust relationship with Google Google is a referral source, not just a search engine Stop trying to game the system with gimmicks; focus on trust and authority 3. Four key ways AI might change SEO and search New signals: AI may use di

In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further. Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And how do we stop shooting ourselves in the foot? This one’s part rant, part reflection, and a whole lot of real talk. In this episode: Why the profession is often its own worst enemy The never-ending "real chiropractor" argument Why the subluxation vs. evidence-based debate is exhausting and counterproductive The idea of chiropractic as a dual philosophy profession—and why that’s okay How food, gyms, and chiropractors all get judged for different goals Why the fight started by BJ Palmer might have been a big mistake A passionate plea for chiropractors to just stop being jerks to each other 9 Things

In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of “losing the profession.” Where does this fear come from, and is it justified? Jerry explores five key fears that often drive this concern: Losing Chiropractic Identity The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the profession. Jerry shares why this internal conflict may be doing more harm than good, and why the “real chiropractor” argument is a dead-end. Becoming Like Osteopaths What happens if chiropractic loses its distinctiveness? Jerry explains why drifting toward drugs and surgery undermines the very foundation of chiropractic care. Losing Autonomy Like PTs Could chiropractors become mere technicians under the thumb of medical gatekeepers? Jerry unpacks the risks of giving up professional independence for the sake of integration. Over-Restricting Scope of Practice From subluxation-only to short-term pain relief only,

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client “99% of our websites rank at the top of Google.” That kind of statement might sound great—especially to chiropractors who don’t fully understand SEO—but Jerry explains why it’s likely misleading at best and total nonsense at worst. Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the real factors that contribute to better rankings. Along the way, he offers a no-holds-barred critique of the predatory marketing that takes advantage of new and struggling chiropractors. If you’ve ever wondered what it really takes to get found on Google—or whether your current website provider is actually doing anything helpful—this episode is for you. What You’ll Learn in This Episode: Why “top of Google

In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don’t align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion. The Misunderstanding: Expectations vs Reality Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they should convert 50% or more of website visitors into patients are setting themselves up for disappointment. Even a 6% conversion rate on cold website traffic is considered very good. Jerry explains that in his experience with info products and affiliate marketing, getting a 3% conversion rate was difficult. A 6% conversion would have been life-changing. Chiropracto

In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models. Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren’t covered—it’s hard to beat the simplicity and clarity of a cash-based model. You'll also learn: Why every chiropractor needs to get good at communicating value, regardless of their model The growing list of headaches associated with insurance What makes cash practice work—and how to avoid common mistakes The key ingredients to running a lean, profitable, and successful cash-based clinic Whether you’re an experienced chiropractor or

What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant? In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work. If you’re just getting started, feeling stuck, or questioning whether you’re on the right path, this episode offers clarity, encouragement, and practical insights. What You’ll Learn Why popularity and success are not the same thing How success is a moving target and why that matters The difference between being successful and being significant Why most chiropractors won’t become legends—and why that’s perfectly fine The danger of chasing "more" without defining what’s enough How to measure significance through irreplaceability, not visibility Why the bullseye of your impact is your

One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don’t spend anything on external marketing at all. However, even if you think you’re not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you’re intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There’s often

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential. Common Mistakes: Relying on hope instead of a systematic approach. Viewing review requests as awkward or self-serving. Jerry recommends shifting the mindset to view reviews as a helpful service to future patients rather than purely self-benefiting. Creating a Review-Friendly Culture: Discuss the importance of reviews from early patient interactions. Utilize visible to

In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with clarity and direction. Topics Covered The Value of a Referral-Based Practice Why word-of-mouth marketing is still the most stable and reliable form of growth The instability of modern advertising platforms compared to long-term relationships Why referrals are the “golden goose” for chiropractors Keys to Getting More Referrals Jerry outlines core principles every chiropractor should focus on: Make referrals normal in you

In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in Chiropractic Philosophy On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy Why both extremes can alienate the average person and cause division within the profession 2. Parallels Between Religion and Chiropractic Origin story of chiropractic (Harv

In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice. Resources & Links: Todd’s Website: TrueInnerFreedom.com HSP Stress Test & Coaching Info: Take the HSP Stress Test Todd’s Podcast: Stress Management for Highly Sensitive People Recommended Episode to Start With: Episode 237 – How to Say No as an HSP   00:01 – Introduction Jerry introduces the episode and shares how Todd reached out authentically to be on the show. 02

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity. Topics Covered The Benefits of Networking and Collaboration Opens doors to new opportunities Transfers trust and authority when done properly Helps chiropractors grow their audience faster Builds relationships that can have a lasting impact on your practice The Danger of Chasing Attention Borrowing someone’s audience means borrowing their reputation too Many chiropractors

In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time. Key Takeaways 1. Different Generations = Different Timelines Gen Z needs an average of 11 exposures before following a brand. Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom. Boomers need only 3 exposures on average. The more content some

In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom. It’s about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you. Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countries Trust in traditional medical advice is plummeting Gen Z (ages 18–34) showed the sharpest decline in trust

In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.   Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your website should clearly represent your practice and communicate your value to potential patients. It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor. 3. Common Misconceptions About Renting vs. Owning Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance). Renting doesn't inherently mean you'

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success. Key Topics Covered: What is Chiropractic Associate PTSD and how to recognize it Why bad chiropractic associate jobs often lead to destructive overreactions The dangers of abandoning care recommendations, structure, and business systems Why communicati

In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential patients. Pros and Cons of Contact Methods: 1. Phone: Pros: Highly personal, immediate human connection. Cons: Many people, especially younger demographics, avoid phone calls. 2. Email: Pros: Very easy, low anxiety for introverts. Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone. 3. Texting: Pros: High open rates (~90%), quick responses, balances convenience and

In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there’s no one-size-fits-all approach to social media The flawed assumption that every chiropractor has to be on social What makes social media a potential time and money drain Why interaction is the most important ingredient for social media success The danger of outsourcing to companies that post generic, low-value content When social media should be a supporting player, not the main driver What actually works: unique content, conversation, consistency Alternatives to social media for attracting new patient

In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you. After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit. Whether you’re just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don’t. What You’ll Learn: Why there’s no one-size-fits-all answer to Google Ads vs SEO How your practice’s timeline and urgenc