Weekly Bs: Relationship-centered Chiropractic Marketing

In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress. After receiving a question from a client considering the micro practice route, Jerry breaks down: What a micro practice actually is (and what it’s not) Why it's not a "lesser" version of a real practice The three essential elements of a successful micro practice How to price your services properly What types of services make the most sense Why efficiency is everything in this model This is a must-listen for any chiropractor who's tired of the overhead and pressure that often come with traditional practice models — and for anyone who wants a better way to start, grow, or pivot their career.   Key Takeaways 1. What Defines a Micro Practice? Low Overhead: One or two rooms, affordable rent, flexible locations (gyms, shared spaces). One Chiro,