Weekly Bs: Relationship-centered Chiropractic Marketing

Chiropractors often ask me about Google ads and local SEO marketing. Some chiropractors want to know the pros and cons so they can make a better decision. Other chiropractors just cut to the chase and ask which one is best. In this episode of the Rocket Chiropractic Podcast, I talk about how Google ads compare to Local SEO. I discuss which one is best in different circumstances. I also let you know which one I would recommend and when. Let’s get into it!

Year-long chiropractic care plans are pretty common amongst a lot of chiropractors. Patients will come in with a particular problem (big and small) and they will leave with care recommendations that last for an entire year. Where did the practice of year-long care plans come from? Why would chiropractors think it’s a good thing? Why would chiropractors be opposed to it? Let’s talk about it.

I’m going to start off by saying this, I think most chiropractors should make more money. It costs a lot of time and money to become a chiropractor and there are a LOT of them who are struggling to make ends meet. Why is that? In this episode, I talk about how much money chiropractors make in each state. I discuss how the average income for chiropractors and schooling costs compare to other professions. And I talk about the biggest factor when it comes to how much money a chiropractor makes. Let’s talk about it.

I have such a heart for new chiropractors. The choices chiropractors make at the start of their careers can make the difference between a long, successful career and a total dumpster fire. Being a chiropractor can be incredibly rewarding. It can also be your worst nightmare. Chiropractors often make their practice life harder than it has to be by trying to go too BIG too early. New chiropractors often get bad advice from the people around them because those people think there is only one way to be a successful chiropractor or they think that starting a micro practice is unprofessional. In this episode, I talk about the benefits of starting very small and why many new chiropractors should consider doing just that. Let’s talk about it.

If you want to run a successful chiropractic practice, you can’t believe a lie. In the last episode, I started talking about the 8 chiropractic lies that so many chiropractors tell themselves and each other. In this episode, I continue that conversation. I talk about how you can’t double your practice without spending money, why content is NOT king, why done right is more important than just done, and how difficulties are a normal part of chiropractic practice. Let’s get into it.

Running a successful chiropractic practice is hard. Running a successful chiropractic practice while believing a lie (or lies)…that’s harder. In this episode, I talk about the 8 lies that chiropractors tell themselves and each other. I discuss the additional stress that comes along with unrealistic expectations, and how believing any of these chiropractic lies will undermine their success. Let’s get into it.

Most of you know Kevin Christie from the Modern Chiropractic Marketing Show. He’s a friend of the show, and I thought this would be a great time to have him back on since he has a new book called “Doing It Right: Modern Chiropractic Marketing.” In this episode, Kevin and I talk about the craziness of the last several months. We talk about the importance of building a loyal tribe, and we discussed some of the ins and outs of modern chiropractic marketing. ENJOY!  If you want to pre-order Kevin’s new book, you can do that here.

Episode 300! That’s crazy. Let’s talk about chiropractic! In this episode, I talk about vitalistic chiropractic vs mechanistic chiropractic. I discuss the personalities, practice styles, and even the style choices of each side. I also talk about the dangers that chiropractors face when they go to the extremes of chiropractic. Enjoy!