Weekly Bs: Relationship-centered Chiropractic Marketing

When I started my own practice, I thought success would be a straight line up. It wasn’t. Running a chiropractic business is a roller coaster. One month you’re crushing it, the next you’re wondering if you’ll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn’t the ups and downs themselves — it’s how we respond to them. In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from chiropractors I’ve helped over the years. You’ll also hear practical tips on how to stay calm, make better decisions, and build a business that weathers the inevitable swings. Here’s What I Cover in This Episode Why success in chiropractic practice isn’t linear (and why that’s okay) How I track numbers so I can see the real trends instead of guessing The difference between a dip that needs action and a dip that’s just noise How plans, habits, and