Weekly Bs: Relationship-centered Chiropractic Marketing

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward. 1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but don't actually reflect real success. These include: Gross income without expenses New patient counts without retention Website traffic without conversions Rankings without relevance Without proper context, these stats can create false confidence or unnecessary frustration. 2. Why Vanity Metrics Are Dangerous Vanity stats are seductive because they make chiropractors feel successful, but they can easily distort real