Weekly Bs: Relationship-centered Chiropractic Marketing

In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I’ve talked plenty about the upside of starting and running a small solo practice, but I think it’s only fair to also be honest about the challenges. The goal here isn’t to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. But if you want to make the best long-term decisions for yourself, you should know what you’re signing up for. Some of the downsides we cover include: Your income ceiling is limited compared to building a bigger practice with associates. You can only see so many patients by yourself, so ultra-high-volume practice models don’t fit. It’s hard to bring in other practitioners or offer a wide variety of services in a small space. No backup coverage if you get sick or want to take time off. Micro practices usually don’t have much resale value. Insurance billing and more complex financial models are tougher to manage solo. T