Ann Kroeker, Writing Coach

You’re going for it. You decided you’re going to rebrand yourself. How will you go about it? You have options. One is what I’ll call “Trial Run.” Next time, we’ll talk about “Integration.” Then “Slow Transition” followed by “Cold Turkey.” Only the second two represent a true pivot—a total change in direction, where you’re moving on and not going back. Today let’s talk “Trial Run.” One way to find out if a total change is in order, is to give the new content a trial run. Publish New Content on Website Try dedicating one day a week or once a month to writing and publishing new content in the new voice on your existing website and other spaces while maintaining the old content. Gauge reader response. How responsive are they and is it positive or negative? See how you feel, too—decide if you like creating and sharing it as much as you thought you would. Ways to Measure Reader Response Back when I wrote about family and faith, I felt inspired to write regularly about food. This was in the early days of food b