Making A Marketer

We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is his sweet spot. EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode!  Our guest... Troy Sandidge Chief Strategy Officer at Vult Lab Troy is a marketing strategist, keynote speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial inputs for growing SMBs and national multi-billion dollar enterprises. As a former Vice President of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via marketing. Troy has worked with entrepreneurs, small businesses, nonprofits, national brands, influencers, international organizations, and more. It shouldn't be novel to think about how much money you have to spend... and yet it can be secondary? Tr

Part one of this reunion was POWER-packed, and so is this one!  Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people. They're all doing interesting things (personally & professionally), which is super inspiring! GROUP 1 MIKE ALLTON ~ EP. 43 ~ Blogging is Not Dead with Mike Allton MADALYN SKLAR ~ EP. 45 ~ Twitter Relevancy & Updates GROUP 2 JUNTAE DELANE ~ EP. 47 ~ Digital Branding Summit Preview SARAH EVANS ~ EP. 51 ~ Marketing vs PR with Sarah Evans GROUP 3 JENNIFER WATSON & KRISSY BUCK ~ EP. 48 ~ Tech Tool Tips  BRIE ANDERSON ~ EP. 56 ~ Success With SEO, Strategically Speaking of inspiring -- everyone's thoughts on what COVID-19 has meant for their lives is super interesting also. We actually dig into TikTok quite a bit in group three unexpectedly! No question, this show will encourage you to go back and listen (or re-listen) to their episodes.

We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you! If you aren't familiar with our reunions, we try to bring as many guests back from the previous season as can make it to kick-off the fresh new season. Learn what these guests have been up to during this very interesting time. Some really great insight from all. GROUP 1 DAN GINGISS ~ EP. 44 ~ Customer Experience IS Marketing DANIEL GLICKMAN ~ EP. 53 ~ Maximizing Video & Community  GROUP 2 NEAL SCHAFFER ~ Ep. 50 ~ Living in the Age of Influence CAITLIN JENKINS & AMY TISHLER OF SIMPLY SOCIAL MEDIA ~ Ep. 58 ~ Micro Influencer Events GROUP 3 ERIK FISHER ~ Ep. 40 ~ Marketing a Podcast & How to Get Started CHRISTINE GRITMON ~ Ep. 41 ~ Marketing a Small, Local Business THIS is another epic cavalcade of awesomeness... If you missed any of their episod

** BONUS EPISODE SEASON! ** Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform. Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a weekly chat called #LeadLoudly.  Our guest... Nathalie Gregg Adjunct Faculty/Leadership & Performance Coach/Speaker Change agent, organizational developer, adjunct professor, public speaker, and television personality all describe Nathalie Gregg. Nathalie challenges the way women think and how they practice leadership through her weekly #LeadLoudly Twitter Chat. #LeadLoudly is the battlecry & movement for women to live bold confident #fearless! We talk about what a Twitter Chat (or "Tweet Chat") is, strategies around it, and more! Make sure to listen to this tight 34-minute show packed with nuggets of good info. The #LeadLoudly chat is held weekly on Thursdays at 4pm PDT / 7pm EDT. Check out this expansive list of Twitter Chats, y'all!   NOTE: We ha

** BONUS EPISODE SEASON! ** To just be KIND is the best advice anyone can give in life. Our guest on this episode exudes kindness that's not just in her name, but in her being. We start out with Mskindness sharing how she got into the cannabis space, and explore not just her journey, but also how using EDUCATION in marketing cannabis is crucial. Our guest... Mskindness B Ramirez Mskindness is a Master Educator, CEO of EBK Apothecary, & founder of Club Kindness. As a motivational coach, CBD entrepreneur, author, wife, mother, and cannabis advocate, Mskindness is not only her given name, but more importantly, a calling. Her passion is fed by a desire to bring inclusive health education to the masses, via excellent pedagogical practices in the Cannabis space and beyond. “For me it’s simple. Cannabis calms the chaos, and gratitude wins.” This brief episode packs a big punch! If you are not a cannabis marketer, but a generalist or in another industry all together, this show is still valuable -- using ed

** BONUS EPISODE SEASON! ** At the time of scheduling this show, Kendra's prior Marketing Cannabis episode was the second most downloaded in the three years of this podcast! So, naturally, we had to have this Mota Marketing maven back. Educating and reaching people (especially during a pandemic) about CBD is important.  Our guest... Kendra Losee Kendra is the Founder of Mota Marketing, which helps cannabis and hemp CBD companies jumpstart their brand and accelerate their sales. With more than 20 years of award-winning marketing experience, she specializes in creating and executing marketing strategies that help companies grow. Kendra hosts a Facebook Live show, “Cannabis Marketing Live, All Puff, No Fluff,” and regularly teaches graduate-level social media and marketing courses. We talked through the regulations of marketing, the competitive market, and the benefits of CBD. If this is an industry you're in, looking to get into, or is just of interest to you, this is the show for you! Check out her lab --

** BONUS EPISODE SEASON! ** This is the first episode of a handful we're doing this month when we normally take a break. We want to do a couple of things with these shows. The first effort at-hand is to amplify Black voices. We must do better about having a more diverse mix of guests on, and right now it's most important for Black voices to be heard.  Gary Ware is a special soul, and the perfect person to have on our first summer bonus episode of Making a Marketer. Culture is being transformed on all levels, and it is requiring allies willing to stand up, wherever we are.  Our guest... Gary Ware Creative Catalyst & Workshop Facilitator and Founder of Breakthrough Play, and a Digital Media Specialist Gary is a sought-after Corporate Facilitator and Keynote Speaker with nearly a decade of experience as performer in improv theatre. He assists teams with unlocking creativity, confidence, and sparks collaboration with experiential methods proven to drive peak performance. Gary spent over a decade in the corpor

We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins of Simply Social Media share all of their micro-influencer knowledge with us. An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of the "insta-meets" they have developed for their clients. Our guests... Amy Tischler Co-Founder/Owner - Simply Social Media Caitlin Jenkins Co-Founder/Owner - Simply Social Media Simply Social Media™ is a Santa Fe, New Mexico based influencer and social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. They create community, connection and conversation through influencer & social media marketing. They offer their clients a unique blend of services including many and varied micro-influencer marketing strategies, social media strategy creation, workshops, and personalized training. Wh

Without CONTENT, we have nothing to share with our communities, clients, and prospects. Sometimes it can be daunting to figure out what do I post? How should I get it out there? Our guest on this episode felt that way... After she figured it out, she found herself counseling people on how she did it, so she decided to put it all in a book! Having a framework for how to develop your content takes out the guesswork. A viewer as we broadcast this live even said he can use this framework for his song writing. Our guest... Melanie Deziel Chief Content Officer - LinkedIn | Twitter | YouTube | Facebook Melanie is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.  As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member

Search Engine Optimization - SEO - is amazing and elusive for many! It's a topic most people don't know a ton about, and our guest on this episode shares a ton of knowledge bombs. This is a foundational piece of your marketing strategy, so it should not be over-looked. Our guest... Brie Anderson Digital Media Strategist - LinkedIn | Twitter | YouTube | Facebook "An analytical nerd with a soft spot for strategy" As a digital media marketer she finds testing new things and finding solutions to be the most exciting part of the job. She has ample experience with Google Ads, SEO, SEM, PPC and digital marketing strategy. She is a visual / hands on learner, making it easy for her to learn on the job and acclimate to new environments. Confucius was right, "choose a job you love, and you will never work a day in your life." That being said, digital media, social media marketing, music, and sports get her pumped about life! We talk big-picture marketing strategy - "If you don't know your audience -- who you're marke

Sometimes a non-profit just drops in your lap & slaps you in the face it's so incredible! I discovered Shelter to Soldier at a VERY important, and perfect, time in my life... Right after my Marine nephew passed away. This incredible organization rescues dogs from shelters, trains them to be service dogs, and pairs them with post-9/11 combat veterans. They enable these vets to LIVE. And that is not an exaggeration. Our guests... Graham Bloem President & Co-Founder, Shelter to Soldier / President & Training Director, Specialty Dog Training Kyrie Bloem Vice President & Director of Operations, Shelter to Soldier / Specialty Dog Training Shelter to Soldier also has GREAT marketing, using video in wonderful ways to share their mission through storytelling. I think we can all agree it's a mission worth learning about! Their Website: https://www.sheltertosoldier.org/ How to donate: https://www.sheltertosoldier.org/giving/ Subscribe to their newsletter SHOP (their swag is SO shop-able): https://www.

It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during "World Creativity and Innovation Week"! Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people are working remotely. There will be things you should hear... and maybe somethings your BOSS should hear, so be sure to share away! A TOP quote from the show: "If you don't like change, you will hate irrelevance." Our guest... Duncan Wardle Former Head of Innovation & Creativity at Disney

Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects. This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from. This conversation about video ended up also being quite a bit about community, empathy, and imperfection. Our guest... Daniel Glickman CMO of Wave.Video Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. Proven strengths in aligning marketing, sales, product, and IT teams to deliver personalized digital customer experiences that create hype. Creative, quick, analytical, and collaborative. He has authored two books you should check out: Personalize This - and - Disrupt That Do you think about "pace" when you're c

(Program note: This was recorded before the Covid crisis emerged; the sponsors mentioned at the top of the show are currently closed due to state and federal mandates... but they will see you on the other side!!). Have you ever been ghosted by a prospect? Andrew & Pete have some incredible tips for how to get through that! Without question, this show is the most interesting and insightful episode of the 52 we've done so far. Andrew and Pete are HILARIOUS for one, but also they really know what they're talking about... They WILL help you grow your business. Not many people *really* like to sell - we find so many things we can do instead! You'll think about that differently after listening to this. Our guests... Andrew and Pete Founders & Chief Awesome Officers of ATOMIC Andrew Pickering and Pate Gartland - AKA ANDREW AND PETE - are business partners and best friends (after meeting on the first day of University). They live in New Castle, England. They both always had a passion for business and entrepre

When we scheduled Sarah Evans on episode 51 to talk PR, we had no idea what would be going on in the world. At a time when some are capitalizing on the COVID-19 situation, this show is NOT intended to be focused on that... However, with the seeming blurred lines between Marketing and PR being the topic of the show, it was only natural that we would discuss this with a TRUE PR PROFESSIONAL! We recorded on Facebook live in the middle of her extremely busy schedule -- Sarah is in the trenches with her clients right now, and she shares her insights and recommendations when it comes to marketing vs PR. Our guest... Sarah Evans Founder of Sevans Strategy & Sevans Digital PR Sarah Evans is a digital strategist and global brand correspondent who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations.  Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM In

There are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer! This is a big milestone for us, and we want to thank our listeners by providing you with some (more) incredible content... The way you view influencer marketing will likely change after you listen to this show with Neal Schaffer.  Neal: "I'm introducing the concept of looking at social media not as a place to market, but as a place to collaborate, and let other people do the talking for you." Our guest... Neal Schaffer Social Media Marketing World Speaker Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives. He's also

Y'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams... Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs. But, wait! This is EPISODE 49... coincidence? Megan doesn't think so. If you've listened to this podcast before, you have likely heard about our fandom! The stars have aligned, and our teams are playing each other in the BIGGEST FOOTBALL GAME of the year... We discuss the social media of the two teams, we trash talk, and we laugh a LOT.   This one was recorded LIVE three days before the BIG game.... The full experience comes through the video, so you can go ahead and watch that over on YouTube - Episode 49.   We are "Making a Marketer"... in all ways. Check out Ep.49 -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: This episode is sponsored by Powers of Marketing - your communication should be st

We all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm. Jennifer shares different tactics and strategies related (mostly) to the tool developed by Agorapulse -- social media management software. And Krissy shares different tactics and strategies related (mostly) to the tool developed by Quicc -- automated captions for video. This isn't a sponsored episode by these two companies, but they are both VERY valuable tools! Our guests... Jennifer Ast (Watson) Social Media Manager, Agorapulse Jennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from

Making a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business. On this LIVE episode we preview what to expect & why you should register (or check out the next one if you've missed the window)! Our guest... Juntae DeLane Digital Branding Institute's Digital Branding Summit Digital Branding Evangelist | Keynote Speaker | Blogger | Innovator Juntae DeLane is the founder of the Digital Branding Institute, a global hub for digital branding resources, education, and training. He is the Sr. Digital Brand Manager for the University of Southern California where he leads a team responsible for developing, managing, and measuring digital marketing initiatives. He's also the principal cons

Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer! "The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age.   Our guest... Mark Schaefer BusinessesGrow.com  Keynote speaker, marketing consultant, author of Marketing Rebellion, executive branding coach Mark’s company offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy. His services stand out because of his deep experience across many industries, his ability to connect the dots between strategy and reality, and his background in organizational development, which allows him to design strate