Making A Marketer

Maximizing Video & Community with CMO Daniel Glickman

Informações:

Sinopsis

Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects. This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from. This conversation about video ended up also being quite a bit about community, empathy, and imperfection. Our guest... Daniel Glickman CMO of Wave.Video Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. Proven strengths in aligning marketing, sales, product, and IT teams to deliver personalized digital customer experiences that create hype. Creative, quick, analytical, and collaborative. He has authored two books you should check out: Personalize This - and - Disrupt That Do you think about "pace" when you're c