Making A Marketer

This social media platform continues to evolve, and we are HERE for it! Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45. Our guest... Madalyn Sklar Social Media and Digital Marketing Strategist | Blogger | Podcaster Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. She's ranked the #1 Social Media Power Influencer in Houston. Each week she hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one hour discussion revolving around Twitter marketing. Since launching three years ago, it has reached over 6 billion impressions. She also has two podcasts - one is #TwitterSmarter on which she interviews leading social media and marketing experts. She also co-hosts the weekly Communities That Conver

Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic! From his Forbes article: "Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are incorporated back into the experience." Our guest... Dan Gingiss  Chief Experience Officer at Winning Customer Experience, LLC As a Forbes contributor, he writes about how a remarkable customer experience can be your best marketing. Dan teaches audiences and businesses how to make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers. He leverages his professional experience at three Fortune 300 companies, and a library of real-life examples of positive customer experiences that create social media engagement to ensure that audiences always leave w

Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.   Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different! Our guest... Mike Allton  - Brand Evangelist at Agorapulse,  - Content Marketing Practitioner at Social Media Hat / Blogging Brute,  - Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squad to be on our show!) Mike teaches businesses the best strategies and tactics to use, and the best tools, to finally get POSITIVE RESULTS! He firmly believes everything falls within the umbrella of "Content Marketing" - using content in various forms, across multiple channels, to reach a growing audience. Everything is content. Everything. We talk through this, and Mike provides a ton of insight and tips about blogging in particular -- length of posts, frequency, and more. Even with the emergence of video over the last cou

This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?!  He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one! Our guest... Demian Ross - Demian was with us on Episode 21 - on being a Digital Nomad Road to 1,000 - Rootless Lifestyle - Plan D Demian is currently a Digital Nomad, and has been traveling the country in a 42-foot fifth wheel since June of 2017... and has logged more than 40,000+ miles. When he started this road trip he was working at Social Media Examiner as part of the sales team for Social Media Marketing World, and decided he needed a creative outlet... So he came up with an idea to record 300 videos in 365 days. He called the series "ROAD TO 300"… And after recording 300 videos in a row he decided to stretc

This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community! Our guest... Christine Gritmon Christine’s a Social Media Strategist, Coach, and Entrepreneur ❤️A MICRO-BUSINESS MEGA-FAN ❤️ She is teaching busy, stressed small business owners how to tell their brand stories online in efficient, effective ways that value their time, energy, and money. Christine’s also an international speaker, a livestreamer, and a LinkedIn Local host. Wife/mom. Foodie. Rockland County enthusiast. We always say this on the short shows, but we truly packed a TON of great tips and info in this 30-minute show! If you're a small, local business wondering about what to focus on, if reviews matter, and more -- be sure to listen (or share with your entrepreneur friends). Christine will be offering some valuable online classes

Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits he can do a better job.  Our guest... Erik Fisher Erik's been the Social Media Manager at Social Media Examiner for the last five years (boss to co-host Jen Cole!). ALSO - very important to the topic of this show -- he's been the Productivity Producer & Host of the Beyond The To-Do List podcast since 2012. We explore how Erik got stared, his journey, how he markets his podcast (or doesn't), his suggestions for getting started, and more. Even if you have no interest in starting a podcast (which soooo many people have told us they are!), it's worth a listen to explore how it all works. So many insights! Plus, per

We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different ways she’s using it for her clients from e-Commerce to events.  Our guest... Carrie Gottschalk - COO & Co-Founder of Bot Hero's / Social Media Marketing Specialist, Consultant, & Public Speaker Carrie calls Denver home, but finds herself all over the world, based on her skill at finding incredible flight deals (she shares this on the show). Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 10 years, paid social media for 5 years, and has managed over 12 million dollars in ad-spend -- working with large clients Shari's Be

We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home). Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking at marketing in a different way, we cover a lot. OUR GUESTS... GROUP 1 Rachel Stephan is the senior event marketing strategist/influencer with Snoball.events - an event influencer marketing tool (and Sensov Marketing). She was on Ep.29 - Influencer Marketing in Events. Influencer marketing can be a bit misunderstood and there's a ton of opportunity in the meetings and events space -- Rachel & Mariska are working in this space every day. Mariska Kesteloo is the founder of Word of Mice. She was also on Ep.29 - Influencer M

This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests. Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to season two after hearing from all of these smart folks. OUR GUESTS... GROUP 1 Azriel Ratz of Ratz Pack Media - find him on Facebook as Ratz Pack Media  --he was on Ep. 27 talking about paid ads on FB - he is the “King of FB ads”  Amanda Robinson is the Digital Gal. The best place to find her is on Facebook as The Digital Gal. She is an FB ads expert, and we had her on to chat about her embarkation into the Digital Nomad world on Ep. 21. Ben Roberts - his Website is Ben-M-Roberts.com, and he’s on the twitter as @Roberts_Ben_M. Sir Ben also has his own podcast called The Marketing Buzzword podcast. Ben was on Ep. 28 where

First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me. Our guest... Michael Cuschieri of mc2 Marketing Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through creative marketing ideas that deliver results. His other passion is getting results from building strong business relationships with people and has been a fully active member in BNI for 15 years, 9 years of these also as a Director Consultant. As an international speaker, he delivers conferences, business development workshops and seminars across the UK, Dublin, Singapore and Malta.  This approach to building business via relationships is unlike our past conversations. Do you put an emphasis on trusting the process in building relationships that lead to business over time? Taking the time to do this authentica

Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT. Our guest... Bella Vasta Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive research on relevant industry topics. Bella won the National Pet Sitting Business of the Year award by 25, built and sold her first company by 30, and her second company by 34. She sold her pet sitting business, and now lives out her passion for being a mom and wife, while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking. Bella also just hit a huge milestone with her OWN podcast - Bella in Your Business - 150 episodes -- HUGE accomplishment! The way she looks at Facebook Groups is different than you might. And her skill at carrying a metaphor

As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips! You'll have to listen to hear most of them, but one that stood out to me is this: "It's not selling, it's serving" Our guest... Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing. Jessika's mission is to help people love more, give more, and do more through relationship marketing. She's a fantastic speaker, and after getting some coaching herself, she is now offering to coach other entrepreneurs.  She's also the host of Social Media Week Lima -- one of the Midwest's largest social media conferences happening June 18-19… There's an incredible speaker line-up of marketers who will provide a "Craveable" experience. Relationship marketing and relationship sales are very closely tied, and the crux of it is that we all have a sense of belonging, and connecting with people who are similar is something we all desire. We talk about this, in a

On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers. Our guest...  Dahlia El Gazzar - Founder of Dahlia+Agency Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fueled "go-to" source for trend-setting solutions, tech news, and social media expertise. Her mission is to untether the busy professional from their desktop and office, and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps. Some shows are simultaneously hard to describe, and at the same time we could go on and on… this is one of those. Dahlia and Megan, along with the viewers, share so many marketing insights and tips on this one in 31-short min

In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong! It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses that we should all know more about. Our guests... Christy Lamagna, CMP, CMM, CTSM CEO and Master Strategist at Strategic Meetings & Events Christy is a professional speaker, writer, coach and proud owner of Strategic Meetings & Events. Her team produces goal-driven, event investments that support sales cycles, and bring marketing messages to life. They turn events into revenue boosters for elite sales and marketing professionals. Christy is the author of "The Strategic Planning Guide for Event Professionals," published in November. @SMEChristy   Lisa Meller, CMP Managing Director of Meller Performance Ev

In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on. It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly! Our guest... Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media's tagline is "Where Online Meets Offline." Alex Plaxen has a Crisis Communication Certification he's teaching for Meeting Professionals International, so he was the perfect guest to have to speak on this topic. Check out this quick show, and then go back to your organization and make it a priority.   We are "Making a Marketer"... in all ways. Check Ep.31 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops! :: T

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants. There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you. Our guests… Tahira Endean - @tahiracreates / Vancouver, BC Designing people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and orga

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too. There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.  Our guests... Rachel Stephan - @StephanRachel / Montreal, Canada - Senior Event Marketing Strategist with sensov/ event marketing(tm) - Chief snöballer / snöball event influencer marketing She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad. Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK - CEO at Glea

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle." Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST! It is possible to do both, and Ben Roberts gives us some great tips on how to manage. Our guest... Ben M. Roberts is head of Marketing at Tech Start-up, Talkative. He is a Keynote Speaker at conferences around the UK... Ben has worked in, and consulted with, businesses from a range of industries. He's writing his first Business Book: The Marketing Buzzword Book. Ben's a huge advocate of human marketing, customer centricity, and the power of online reviews to build a genuine rapport with past, present and future customers, who are the lifeblood of any business. If managing your own personal brand is something yo

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff. Our guest... Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses. Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to FEO.talkaboutads.com More than anything, what’s clear on this episode is that it's crucial to test, test, test… optimize.... tweak… and test some more! It's Azriel's feeling that the ability to advertise on Facebook is easier than it used to be, and he gives us some great knowledge bombs our hosts were

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot! Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky! Our guest... Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and education. Grow your company and the cannabis community with their stellar marketing! Kendra brings with her close to twenty years of marketing experience, and a whole new FRESH outlook on the ever-growing cannabis industry. Compliance to FCC regulations and more make this a vertical of marketing that requires some support and research. Kendra's been doing the work, and this 30-minute show gives us a taste of getting started. We are “Making a Marketer”... in all ways. Check Ep. 26 out -- and if you’re so inclined, we would love f