Making A Marketer

Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer! "The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age.   Our guest... Mark Schaefer BusinessesGrow.com  Keynote speaker, marketing consultant, author of Marketing Rebellion, executive branding coach Mark’s company offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy. His services stand out because of his deep experience across many industries, his ability to connect the dots between strategy and reality, and his background in organizational development, which allows him to design strate