Making A Marketer

** BONUS EPISODE ** This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start. ------------------------ Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran of Bald Guy Studio and Online Video Mastery has some incredible tips for how to create videos (that don't suck) using your smartphone. This awesome BONUS episode is worth the 30-minutes based on all the tool tips alone. My guess is you'll also want to take Chuck's course because he is just so good. Take his class! Learn more and use this link for a discount (coupon code mpowers100off and they’ll get $100 as friends of our podcast). You'll be creating (or improving) your videos in no time. Our guest... Chuck Moran  As Owner and Chief Bald Guy at Bald Guy Studio, Chuck has over 40 years experience in graphic design an

Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person. We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors! This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead with a mind for inclusivity, and the idea that inclusion really does fire up our spirits.  Melissa has published a book that should be required reading for every human. If you haven't heard her speak, you are in for a treat with this final episode of season four! “Inclusion is more than a moral obligation - it’s a competitive advantage.” Her book:The 7 Simple Habits of Inclusive Leaders - A guilt-free guide on how to boost innovation and performance by involving others equally Our guest... Melissa Majors, “The Inclusive Leadership Expert”  CEO of Melissa Majors Consulting, she is an innovator and optimizer of educ

We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest! Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking. One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too. Our guest... Dorothea Bozicolona-Volpe  Dorothéa was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK. Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. She teaches

Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back. The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us. SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans. She shares several tools too - you gotta listen to learn what they are to get them all! Our guest... Kelly Noble Mirabella  Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair

It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast!  Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events... Also - social media has evolved quite a bit. Do you think it has become more challenging to manage? We cover that! Our guests... Troy Sandidge  Troy is a marketing strategist, social media technician, dynamic speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial marketing-focused inputs that generate effective outputs and designed outcomes for growing SMBs and national multi-billion dollar enterprises. ​As a former Vice President of a creative agency and former Chief Strategy Officer of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via succe

There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one. We have a "club" in Clubhouse called Making a Marketer! And we want to interact with you - please join us. We're going to do a Clubhouse or two as a follow-up to this episode... Judi Fox even gives YOU some calls to action inside the show. SO many amazing nuggets about Clubhouse and some LinkedIn too (that IS her jam outside of CH, of course). *Clubhouse is currently only on iOS, but all of this info can be applied to any audio platform! Our guest... Judi Fox  Judi has generated over 5 million views on LinkedIn in the last two years, and is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance.  She is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People

Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms.  It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive. Check out this super informative episode about how TikTok is emerging as the top social media platform worldwide! Our guest... Dennis Wakabayashi  Dennis is VP of the world’s 7th largest marketing solutions company where he is responsible for the strategy and execution of integrated marketing -- also known as customer experience (CX) for Fortune 500 companies. In May 2020 he was named a top CX expert of the decade and ranks among the top 150 CX influencers globally. He regularly hosts/emcees marketing industry events, appears on international podcasts, and is a renowned public speaker, author, and educator. He has more than 50,000 social media

A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense. You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the way, we ALL have one whether it's purposeful or not!). Our guest... Brianne Fleming - Brand Builder, Marketing Instructor, Pop Culture Writer, Podcast Host & Speaker, and Band Boy Fangirl Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life! Her coaching style isn’t rigid or something you can find out of a textbook. Instead, she finds inspiration and takeaways from music, movies, and moments in popular culture, past and present. She also teaches br

We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.  While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us! This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you.  We can all use more positivity, and help finding some direction, no? Our guest... Fred Blumenberg - Positive Mindset Coach Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily. He has created a community of more than 300 peopl

For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one. We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days. We get deep, y'all! Our guest... Gary J. Nix - Founder & Chief Strategist at Brandarchist Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity. Gary's Book Reco's: The Invincib

This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening. I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast.  The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing. 65% of humans might not. If that isn't compelling enough to learn more, I don't know what would be!  Every human should be able to read and hear every thing we do as marketers. Full stop.  Grab a pen and paper for all the tips Alex gives us!! Our guest... Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College Alex is an award-winning social media s

Do you know what gets you FOUND on the search engines? I mean, really understand how it works?  On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...   This is a great complement to the show we already did with Brie Anderson previously! Our guest... Diana Richardson - Social Media & Community Manager for Semrush Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency. A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favo

Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..." Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it. Start small and make it fun are two of her tips! Our guest Maiko's book recommendation: Built to Sell Our guest... Maiko Sakai - Founder of Airtight Concepts Maiko is a business strategy consultant. A secret weapon, confidant & silent partner to visionary creative entrepreneurs with the desire to build a high-functioning, profit-generating machine of their dreams. She is also the creator of two programs: “Define + Refine Your Profitable Niche” and “Business Optimizer 360.” As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective, but not-so-conventional, strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & quali

You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?  Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)! We don't want to give too much away... but be sure to listen until the end to learn how you can win some stuff, y'all Special Gifts as we close out 2020 and kick-off 2021! ~ Win a copy of Ramon's latest book ~ AND get yourself an X-Stand! BOTH complements of Ramon for one lucky winner! Megan is ALSO going to buy a copy of Ramon's book to give away... so, you have 2x the chance to win his book. Follow us on Social Media and enter to win by Jan. 15th (instructions given on the show). YouthEducationProject.org is his non-profit - check it out and support it, friends. Our guest... Ramon Ray - Founder of Smart Hustle Medi

There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive. What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue. Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits. This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year. Here's a scie

Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!  Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively. Are productivity and efficiency the same thing? Do you have a tool in your tool belt for everything you and your team are doing? Yvi has the answers on this one! Our guest... Yvonne Heimann - Business Efficiency Consultant | Speaker | NLP Coach & Practitioner As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success. Since moving to the US in 2007, Yvonne has been helping empower entrepreneurs to successfully run sustainable businesses while also enjoying life.   We are "Making a Marketer"... in all ways. Check out

Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age. We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard.  Building community. Those two little words pack a HUGE punch. This is a big takeaway from this episode -- livestreaming enables you to share your message in a very personal way, and engage with your audience in a way you cannot do otherwise. Our guests... Tim Sohn Founder of Sohn Social Media Solutions, Tim plans and produces memorable virtual events & live shows for businesses & organizations that want to make a bigger impact in the world. He is also co-host of two live shows - The Tim & Jim Show & coffee & donuts. He loves Dunkin' & his family, not necessarily in that order. Jim Fuhs President of Fuhsion Marketing of Marietta, GA. Jim is a retired Marine LtCol turned digital mar

Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real! Learn about the differences between CRM tools, why one that has social media integration is valuable, why you should be using one, and SO. MUCH. MORE. BONUS: He's also giving our listeners a gift! Be sure to listen until the end to get that gift--you'll want to keep listening anyway, and that will make it soooo worth it. * The MarTech map Jon talked about >> http://bit.ly/martchmap  * FUN thing Jon shared on the bonus Q... spook yourself up, y'all! >> https://myevildoll.com/  Our guest... Jon Ferrara CEO & Founder at Nimble jon@nimble.com Jon has been a “CRM guy” for many years. He is an entrepreneur at his core. He founded the Nimble 12 years ago -- it’s an award-winning social sa

Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes! Struggle with writer's block? Need some help sparking creativity? Chris has you covered. Our guest... Chris Craft Chief Content Officer at Neo Lux Marketing Agency And Founder at Nao Media Chris helps healthcare and tech companies grow through content marketing. He serves customers through content strategy, copywriting, blogging and copy editing. Twenty-minutes of pure goodness. Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast. Please share your feedback with us too - we want to hear it. We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This epi

Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it. Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships. Our guests... Rob & Kennedy are from Newcastle Upon Tyne in the North east of England You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into ot