Weekly Bs: Relationship-centered Chiropractic Marketing

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 71:11:26
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Sinopsis

Weekly BS is the chiropractic podcast for DCs looking to build a successful practice by connecting with people and building relationships. If are a chiropractor who's wants to grow a profitable, relationship-centered practice, you have found the right podcast. Thanks for listening.

Episodios

  • How Chiropractors Can Build a Referral-Based Chiropractic Practice

    24/06/2025 Duración: 27min

    In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with clarity and direction. Topics Covered The Value of a Referral-Based Practice Why word-of-mouth marketing is still the most stable and reliable form of growth The instability of modern advertising platforms compared to long-term relationships Why referrals are the “golden goose” for chiropractors Keys to Getting More Referrals Jerry outlines core principles every chiropractor should focus on: Make referrals normal in you

  • Why Do Some Chiropractors Make Chiropractic Sound Like a Religion?

    20/06/2025 Duración: 35min

    In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in Chiropractic Philosophy On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy Why both extremes can alienate the average person and cause division within the profession 2. Parallels Between Religion and Chiropractic Origin story of chiropractic (Harv

  • Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith

    16/06/2025 Duración: 58min

    In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice. Resources & Links: Todd’s Website: TrueInnerFreedom.com HSP Stress Test & Coaching Info: Take the HSP Stress Test Todd’s Podcast: Stress Management for Highly Sensitive People Recommended Episode to Start With: Episode 237 – How to Say No as an HSP   00:01 – Introduction Jerry introduces the episode and shares how Todd reached out authentically to be on the show. 02

  • Chiropractic Networking & Collabs: Trust vs Attention

    11/06/2025 Duración: 18min

    In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity. Topics Covered The Benefits of Networking and Collaboration Opens doors to new opportunities Transfers trust and authority when done properly Helps chiropractors grow their audience faster Builds relationships that can have a lasting impact on your practice The Danger of Chasing Attention Borrowing someone’s audience means borrowing their reputation too Many chiropractors

  • Most Chiropractic Marketing Takes Time

    09/06/2025 Duración: 19min

    In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time. Key Takeaways 1. Different Generations = Different Timelines Gen Z needs an average of 11 exposures before following a brand. Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom. Boomers need only 3 exposures on average. The more content some

  • The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors

    30/05/2025 Duración: 52min

    In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom. It’s about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you. Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countries Trust in traditional medical advice is plummeting Gen Z (ages 18–34) showed the sharpest decline in trust

  • He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?

    20/05/2025 Duración: 25min

    In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.   Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your website should clearly represent your practice and communicate your value to potential patients. It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor. 3. Common Misconceptions About Renting vs. Owning Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance). Renting doesn't inherently mean you'

  • Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?

    05/05/2025 Duración: 18min

    In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success. Key Topics Covered: What is Chiropractic Associate PTSD and how to recognize it Why bad chiropractic associate jobs often lead to destructive overreactions The dangers of abandoning care recommendations, structure, and business systems Why communicati

  • Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors?

    30/04/2025 Duración: 22min

    In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential patients. Pros and Cons of Contact Methods: 1. Phone: Pros: Highly personal, immediate human connection. Cons: Many people, especially younger demographics, avoid phone calls. 2. Email: Pros: Very easy, low anxiety for introverts. Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone. 3. Texting: Pros: High open rates (~90%), quick responses, balances convenience and

  • I'm a Chiropractor - Is Social Media Worth It?

    16/04/2025 Duración: 17min

    In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there’s no one-size-fits-all approach to social media The flawed assumption that every chiropractor has to be on social What makes social media a potential time and money drain Why interaction is the most important ingredient for social media success The danger of outsourcing to companies that post generic, low-value content When social media should be a supporting player, not the main driver What actually works: unique content, conversation, consistency Alternatives to social media for attracting new patient

  • I'm a Chiropractor - Should I Spend Money On Google Ads or SEO?

    16/04/2025 Duración: 18min

    In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you. After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit. Whether you’re just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don’t. What You’ll Learn: Why there’s no one-size-fits-all answer to Google Ads vs SEO How your practice’s timeline and urgenc

  • I'm a Chiropractor - How Do I Get More New Patients?

    10/04/2025 Duración: 29min

    In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You’ll Learn in This Episode: Why the typical "just do this" advice is usually misleading The connection between chiropractic marketing gurus and the broader "make money online" culture Why there’s no one-size-fits-all approach to getting new patients Why it's okay (and normal) to get unbalanced results from your marketing efforts Why everything starts with reaching new people—and how to make sure you're doing it The Three Big Marketing Categories: 1. Online Marketing Websites, SEO,

  • Animal Chiropractic, Is That A Thing? A Conversation With Dr. Katie Lackey

    02/04/2025 Duración: 01h11min

    In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice. The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior, and the emotional bond formed between pets and their people. She also dives into the business side—touching on patient volume, pricing strategies, and why excellence and ethical care are non-negotiable. Whether you’re a chiropractor, a pet owner, or someone who’s simply curious, this episode is an insightful look into a growing field that’s changing lives—human and animal alike. Topics Covered: How

  • What's The Biggest Mistake That New Chiropractors Make?

    25/03/2025 Duración: 14min

    In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding. Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice. Takeaways: The biggest mistake chiropractors make is not defining who they are. Clarity about your practice helps in marketing and attracting patients. Understanding your ideal patient is crucial for success. Chiropractors should focus on their strengths and specialties. Effective marketing requires knowing your target audience. Don't try to be everything to everyone in your practice. Your website and branding should reflect your practice identity. St

  • Are You Meeting New People? The Start of ALL Chiropractic Marketing

    18/03/2025 Duración: 12min

    In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle. Key Takeaways: New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems. Three main ways to

  • Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenburg

    10/03/2025 Duración: 01h03min

    Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully? In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenburg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice. They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors. From the hypocrisy of certain chiropractic marketing strategies to the ethical responsibility of those who claim to “turn power on,” this conversation is raw, insightful, and bound to stir some thoughts.  Topics Covered: ✔️ Why chiropractic philosophy has always been divisive rather than unifying  ✔️ The fine line between philosophy and evidence-based care  ✔️ The hypocrisy of some “subluxation-based” chiropractors ✔️ Should patients have to

  • The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney

    06/03/2025 Duración: 01h14min

    In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully. Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor. Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith. What You’ll Learn in This Episode: The 3 W’s of fitness: Weight training, Walking, and Watching your diet How strength training prevents injury and improves longevity The myths of extreme fitness trends, fad diets, and overtraining Why recovery is one of the most overlooked aspects of fitness How Steve’s personal faith journey shaped his approach to

  • The Limitations of Local SEO & When Chiropractors Should Run Google Ads

    20/02/2025 Duración: 11min

    In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts. Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down. What You’ll Learn in This Episode:

  • Does More Time With Patients = Better Chiropractic Care?

    10/02/2025 Duración: 16min

    Rocket Chiropractic Marketing Podcast - Episode Show Notes Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors Episode Summary: In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors: Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice. Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued. Key Takeaways: 1. The "More Time = More Value" Myth Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be. Spending excessive time with patients does n

  • Chiropractic Marketing Q&A: Key to Marketing, $29 Deals, and Chiropractic Education

    28/01/2025 Duración: 14min

    Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.   Key Takeaways: 1. The Key to Marketing: Interaction Interaction is the cornerstone of effective marketing—online or offline. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include: Questions on your Google Business Profile. Website visits and clicks. Positive reviews. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience. 2. Are Deals Worth It? Deals like discounted first visits can attract patients, but there are long-term implications: What you do to attract patients is what you

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