Weekly Bs: Relationship-centered Chiropractic Marketing

In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.   Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your website should clearly represent your practice and communicate your value to potential patients. It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor. 3. Common Misconceptions About Renting vs. Owning Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance). Renting doesn't inherently mean you'