Startups For the Rest of Us



The podcast that helps developers be awesome at launching software products.


  • Episode 542 | 10x in Two Years, Past $3M ARR with SquadCast

    30/03/2021 Duración: 47min

    In episode 542, Rob Walling chats with Zach Moreno, the Co-Founder and CEO of Squadcast about how they grew their revenue and surpassed $3 million in ARR as a mostly bootstrapped startup. They also discuss the role and importance of having a co-founder, as well as the impact that having a “knowledge investor” had on […]      

  • Episode 541 | Faster Horses & Product Myths, Life-changing Money, Dual Funnels, and More

    23/03/2021 Duración: 26min

    In episode 541, Rob Walling flies solo to discuss things like product myths and the misinterpreted Henry Ford quote, selling a company, defining life-changing money, and dual funnels. The topics we cover [02:48] Product myths and the misinterpreted Henry Ford quote [07:21] Post-exit thoughts [15:32] Life-changing money [22:30] The power of dual-funnels Links from the […]      

  • Episode 540 | Bootstrapper News. Twitter Spaces, Closing, Shopify, and More

    16/03/2021 Duración: 47min

    In this episode, Rob talks with Tracy Osborn and Einar Vollset, about the recent news that’s come out in the bootstrapper community. They talk about the shutdown, the new features coming out on Twitter, LinkedIn’s new gig marketplace, and more. The topics we cover [03:18] Twitter Spaces [10:05] The Network Effect and Twitter Verification [14:32] […]      

  • Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

    09/03/2021 Duración: 01h03min

    In this episode, Rob chats with Dan Norris about selling his productized service to GoDaddy, his latest book, and latest business, a very successful brewery in Australia. They also ruminate on the impact that post-exit money has had on their lives. The topics we cover [07:04] Finding the motivation to write 6 books [07:38] Selling […]      

  • Episode 538 | When to Sunset a Product, Enterprise Security Assessments, Lifetime Deals, and More Listener Questions

    02/03/2021 Duración: 41min

    In this episode, Rob Walling is joined by Einar Vollset as they answer listener questions ranging from when to sunset a product, filling out enterprise security assessments, acquiring a company where the previous owner had sold lifetime deals and not disclosed it, and more. The topics we cover [03:20] Deciding when to sunset a feature […]      

  • Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin

    23/02/2021 Duración: 52min

    In this episode, Rob is joined by Rand Fishkin for an honest and transparent conversation about his time at Moz, raising funding, his book Lost and Founder, as well as his current effort, SparkToro. They discuss growth levers and the importance of owning the channel where you build your audience. The topics we cover [01:44] Impacts […]      

  • Episode 536 | A Few Things I Learned in 2020 (A Rob Solo Adventure)

    16/02/2021 Duración: 23min

    In episode 536 of Startups For the Rest of Us, Rob does another solo adventure. As we all faced perhaps one of the worst years on record, Rob talks through some things that 2020 taught him personally, professionally, and at a higher level, philosophically. He also looks beyond 2020 and discusses opportunities for 2021 for […]      

  • Episode 535 | A Bluetick Update with Mike Taber

    09/02/2021 Duración: 38min

    In Episode 535, Rob is joined by co-host emeritus, Mike Taber to talk about what Mike has been up to over the past seven months with Bluetick, including an exciting reveal of a big project he’s been working on. The topics we cover [05:41] BlueTick partnership or merger with a CRM for field sales reps […]      

  • Episode 534 | A $4M Exit with Josh Pigford of Baremetrics

    02/02/2021 Duración: 46min

    In this episode, Rob talks with Josh Pigford in a first appearance since the sale of Baremetrics for $4m. They discuss his seven-year journey to build Baremetrics, the details of the sale, and Josh’s post-sale, non-software aspirations. The topics we cover [02:42] Intros [04:26] Avoiding capital gains via qualified small business stock. [09:08] Josh’s post-sale […]      

  • Episode 533: Life Profitability After Two Exits (with Adii Pienaar)

    26/01/2021 Duración: 37min

    In this episode, Rob speaks with Adii Pienaar, a multi-time founder with multiple exits under his belt. They discuss life probability and the importance of measuring your entrepreneurial success by the things that matter the most to you and your life. The topics we cover [4:36] What motivated Adii to write the book [10:17] Life […]      

  • Episode 532 | The Art of Selling Your Business with John Warrillow

    19/01/2021 Duración: 40min

    In this episode, Rob sits down with John Warrillow, author of multiple bestselling books and someone who has years of experience in building and selling companies. They discuss when to sell, how to create leverage, the importance of hiring an expert, and more. The topics we cover [7:30] The right time to sell a company […]      

  • Episode 531 | How a Non-Technical Founder Grew Past $45k MRR

    12/01/2021 Duración: 40min

    In Episode 531, Rob talks with Colin Gray, the founder of The Podcast Host and Alitu. Join us for this great conversation as we talk about Colin’s early days of building a hobby project in podcast hosting, hiring a freelancer to start producing shows. and building a SaaS app on top of an audience. The […]      

  • Episode 530 | Making Development Decisions, Regrets about Selling, and More Listener Questions (with Derrick Reimer)

    05/01/2021 Duración: 47min

    In this week’s episode, Rob sits down with Derrick Reimer to answer listener questions. They discuss whether they have any regrets about selling Drip, protecting against web scraping, making the leap from side project to full-time, and making decisions as a development team. The topics we cover [2:10] How development teams think about decisions together […]      

  • Episode 529 | A Pricing Deep Dive with Slingshot

    29/12/2020 Duración: 49min

    In this episode, Rob chats with John Howard, a MicroConf Connect member and founder of Slingshot. They unpack the business model of measurable swag giveaways and then dive deep into John’s pricing strategy and explore alternatives as well as opportunities to move into a subscription-based model. The topics we cover [9:26] Starting a physical product […]      

  • Episode 528 | 2021 Predictions from Rob and Mike

    22/12/2020 Duración: 31min

    In today’s episode, Rob and Mike Taber review and rank their past yearly predictions and then make big, bold projections for 2021 with bets ranging from extraterrestrial life, VR becoming mainstream, the end of commercial real estate, and more. The topics we cover [2:45] Reviewing our predictions for 2019 [7:42] Predictions for 2021 If you […]      

  • Episode 527 | From Agency to SaaS, Equity Splits, and More Listener Questions with Courtland Allen

    15/12/2020 Duración: 42min

    In today’s episode, Rob is joined by Courtland Allen as they answer listener questions. They talk about equity splits, the best cities for bootstrappers, splitting brands, and where to look for business ideas. The topics we cover [2:03] Splitting brands between agency and SaaS [10:55] What percent equity split when co-founding an app [18:52] Where […]      

  • Episode 526 | Launching, Learning, and Teaching with Justin Vincent

    08/12/2020 Duración: 36min

    In episode 526 of Startups For the Rest of Us, Rob chats with a long-time friend, Justin Vincent about his startup successes and failures and the importance of taking small steps when starting as a founder. They also talk about Justin’s latest project, Nugget, a startup bootcamp and academy. The topics we cover [4:04] Building […]      

  • Episode 525 | A Bootstrapping Artifact from 2005

    01/12/2020 Duración: 27min

    This episode is a walk down memory lane as Rob shares the story of acquiring his first product 15 years ago. We hear how Rob navigated the purchase of the product, a potential partnership with a trusted friend, and pushing through when his back was against the wall. Hopefully, this episode will inspire you to […]      

  • Episode 524 | Bootstrapping a Commodity SaaS

    24/11/2020 Duración: 32min

    In this episode, Rob chats with Michele and Mathias Hansen, the married co-founders of Geocodio. We talk about bootstrapping into a commoditized space and how they’ve grown their SaaS app from a side project to full-time over the past 6.5 years. The topics we cover [01:38] What is Geocodio? [10:29] Innovating in a commoditized market […]      

  • Episode 523 | Breaking Through Plateaus, Entrepreneurship for Kids, Common Bootstrapper Mistakes, and More Listener Questions

    17/11/2020 Duración: 29min

    In episode 523, Rob hosts a rapid-fire lightning round of listener questions ranging from whether to focus on one or multiple businesses, finding the right amount of customer research, breaking through slow growth, and teaching entrepreneurship to kids. The topics we cover [4:38] If you were starting a business today and you were earlier on […]      

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