Startups For the Rest of Us



The podcast that helps developers be awesome at launching software products.


  • Episode 568 | MailChimp Sells for $12 billion

    21/09/2021 Duración: 26min

    In Episode 568, Rob Walling talks about MailChimp selling for $12 billion to Intuit, the largest exit for a bootstrap company, ever. Not that all founders aspire to grow to this scale, but it’s truly an incredible day for bootstrapped founders to know that we have the potential to get to this level without raising […]       

  • Episode 567 | From Developer to CTO to Buying the Company for $1

    14/09/2021 Duración: 39min

    In Episode 567, Rob Walling chats with Don Pottinger about joining a company as a developer, transitioning to CTO within 6 months, buying the company for $1, and then later on selling it for a life-changing sum of money. The topics we cover [1:13] Introductions [4:08] Learning to code independently vs learning on the job […]       

  • Episode 566 | From Bootstrapped to Venture Backed with Hana Mohan

    07/09/2021 Duración: 33min

    In Episode 566, Rob Walling chats with Hana Mohan about her journey as a SaaS founder. They compare and contrast bootstrapping and being venture-backed, hiring a chief of staff early on as a startup founder, and more. The topics we cover [2:17] Intro [3:36] Deciding not to bootstrap MagicBell [6:34] The team Composition at MagicBell […]       

  • Episode 565 | Correlation vs. Causation, Focus, Sharing MRR, and More Listener Questions

    31/08/2021 Duración: 26min

    In Episode 565, Rob Walling answers listener questions about focusing on one product vs multiple, sharing revenue metrics with early employees, and how to overcome the lack of motivation when starting new projects. The topics we cover [05:31] Focusing on one core product vs multiple separate products at the same time [14:59] Sharing revenue metrics […]       

  • Episode 564 | Running a Business with 10,000 Paid Subscribers

    24/08/2021 Duración: 33min

    In Episode 564, Rob Walling chats with Sol Orwell about growing his website, to millions of views per month, changing revenue models, and the importance of doing customer interviews. The topics we cover [2:14] Intro [3:06] How Examine started [7:21] Examine’s differentiated approach based on scientific research [9:33] 10,000 paying subscribers [10:59] Building trust through transparency […]       

  • Episode 563 | The Struggle, Calls to Action, Selling Above $1M ARR, and More Listener Questions

    17/08/2021 Duración: 28min

    In Episode 563, Rob Walling answers listener questions about startup operating agreements for co-founders, common cloud hosting solutions, struggling as a young entrepreneur, and selling your startup when you have over $1M in annual recurring revenue. The topics we cover [1:40] Operating agreements for startup co-founders [5:50] How to do startup vesting when not working […]       

  • Episode 562.5 | TinySeed Fall 2021 SaaS Accelerator Application Info Session

    16/08/2021 Duración: 01h03min

    The application for TinySeed’s Fall 2021 SaaS accelerator batch of startups will open for two weeks starting on August 9th, 2021. Watch the video recording of the Fall 2021 Batch Info Session here: Interested in applying? Join us for an info session with the TinySeed team to talk about the application process, what to […]       

  • Episode 562 | “Measure Twice, Cut Once” + SaaS Holy Grails (A Rob Solo Adventure)

    10/08/2021 Duración: 19min

    In Episode 562, join Rob Walling for another solo adventure to talk about enterprise sales, mental frameworks for founders, undoable decisions, and how to handle being approached about an acquisition. The topics we cover [2:33] Enterprise sales advice [5:48] Measure twice, cut once for SaaS [10:56] Holy Grail of SaaS: Expansion Revenue [13:12] Holy Grail […]       

  • Episode 561 | Launching on Product Hunt and DIY vs. DFY

    03/08/2021 Duración: 36min

    In Episode 561, Rob Walling chats with Andy Cabasso, co-founder of Postaga, about launching on Product Hunt, having a done-for-you service in addition to a DIY self-service SaaS app, growing to a team of six people, having a free plan, and doing a ton of customer development in the early days. The topics we cover […]       

  • Episode 560 | When to Hire, Square Business Banking, and More Bootstrapper News

    27/07/2021 Duración: 38min

    In Episode 560, Rob Walling is joined by Einar Vollset and Tracy Osborn to talk about deciding when it’s time to hire someone, how to think about which role to hire next, changing location to force productivity, and more. The topics we cover [2:52] Deciding to hire a community manager [9:28] Location hacks for improved […]       

  • Episode 559 | Bootstrapping a Two-Sided Marketplace with MicroAquire

    20/07/2021 Duración: 34min

    In Episode 559, Rob Walling chats with Andrew Gazdecki, the founder of MicroAcquire, about bootstrapping a two-sided marketplace in a competitive industry. They talk about Andrew’s previous successes, including growing Bizness Apps to $10 million in annual recurring revenue. They also unpack Andrew’s current business, MicroAcquire, and talk about how it was started, its current […]       

  • Episode 558 | Thinking Through Funding as a Bootstrapper

    13/07/2021 Duración: 43min

    In Episode 558, Rob Walling chats with Einar Vollset about bootstrapping versus funding and the many options that exist in between. No longer is it a decision between a bootstrapped or venture path. With their unique perspectives, Rob and Einar talk about all of the funding options that exist. They also share some things to […]       

  • Episode 557 | Investing for Founders

    06/07/2021 Duración: 25min

    In Episode 557, Rob Walling flies solo to talk about investing for founders, with an emphasis on retirement. Rob views investing as a long-term game, not treating the stock market like a slot machine by buying and selling stocks. As founders, we’re busy with our work, our family, and our friends. We don’t want to […]       

  • Episode 556 | Zero to $26k MRR as the Solo Founder of Rails Autoscale

    29/06/2021 Duración: 28min

    In Episode 556, Rob Walling chats with Adam McCrea about growing from zero to $300,000 in ARR over the course of three years as a Heroku add-on. Adam is still a single founder with no employees and up until joining the TinySeed accelerator in their Spring 2021 batch, has fully bootstrapped Rails Autoscale. Now, he’s […]       

  • Episode 555 | Businesses You Can Bootstrap, W2 vs. Contract, Enterprise Pricing, and More Listener Questions with Ruben Gamez

    22/06/2021 Duración: 36min

    In Episode 555, Rob Walling answers listener questions with Ruben Gamez. They discuss different models of bootstrapping success, hiring W2 versus hiring contractors, determining if a business is an ideal fit for bootstrapping and they revisit enterprise pricing. The topics we cover [01:24] Bootstrappers Rob & Ruben admire [12:25] Pros and cons to hiring contractors […]       

  • Episode 554 | Thinking Through Your Exit + Grief and Entrepreneurship with Dr. Sherry Walling

    15/06/2021 Duración: 26min

    In Episode 554, Rob Walling chats with Sherry Walling about grief as a part of entrepreneurship and how to get better at handling grief as an entrepreneur. They also discuss burnout and properly evaluating if it’s the right time to sell a company. The topics we cover [02:18] Grief is part of entrepreneurship [05:12] Getting […]       

  • Episode 553 | Stack Overflow and Moz Acquired, Quitting Instead of Giving Up Remote Work, and More Bootstrapper News

    08/06/2021 Duración: 36min

    In Episode 553, Rob Walling chats with Tracy Osborn about the latest bootstrapper news, including the recent Stack Overflow and Moz acquisitions, quitting instead of giving up remote work, and highlights from TinySeed 2020 Batch. The topics we cover [01:52] Intro [03:45] Stack Overflow acquisition [12:11] Moz acquisition [16:33] Quitting instead of giving up remote […]       

  • Episode 552 | Google Audits, Partnerships, and Freemium with Mike Taber

    01/06/2021 Duración: 35min

    In Episode 552, Rob Walling is joined by co-host emeritus, Mike Taber to chat about his decision-making around whether to launch a freemium plan, whether to do an AppSumo deal, how his potential partnerships merger is panning out. The topics we cover [04:93] Update on the CRM partnership opportunity, AppSumo, and Freemium [23:39] Yet another […]       

  • Episode 551 | Task-level vs. Project-level Thinkers, No Such Thing as an Autopilot Business, and More (A Rob Solo Adventure)

    25/05/2021 Duración: 28min

    In episode 551 of Startups For the Rest of Us, Rob does another solo adventure to talk about hiring owner-level thinkers, the fallacy of an autopilot passive income software business, and more. The topics we cover [1:25] Hiring task-level thinkers, project-level thinkers, and owner-level thinkers [07:43] The fallacy of an autopilot passive income software business […]       

  • Episode 550 | Three Years of Grind to Six Figures in ARR with CloudForecast

    18/05/2021 Duración: 43min

    In Episode 550, Rob Walling chats with Tony Chan, co-founder of CloudForecast, about his incredible story of perseverance after getting rejected multiple times only to finally find product-market fit and reach six figures in annual recurring revenue. The topics we cover [04:11] CloudForecast’s current revenue and customer base [08:43] Origin story for the idea of […]       

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