Startups For the Rest of Us



The podcast that helps developers be awesome at launching software products.


  • Episode 552 | Google Audits, Partnerships, and Freemium with Mike Taber

    01/06/2021 Duración: 35min

    In Episode 552, Rob Walling is joined by co-host emeritus, Mike Taber to chat about his decision-making around whether to launch a freemium plan, whether to do an AppSumo deal, how his potential partnerships merger is panning out. The topics we cover [04:93] Update on the CRM partnership opportunity, AppSumo, and Freemium [23:39] Yet another […]       

  • Episode 551 | Task-level vs. Project-level Thinkers, No Such Thing as an Autopilot Business, and More (A Rob Solo Adventure)

    25/05/2021 Duración: 28min

    In episode 551 of Startups For the Rest of Us, Rob does another solo adventure to talk about hiring owner-level thinkers, the fallacy of an autopilot passive income software business, and more. The topics we cover [1:25] Hiring task-level thinkers, project-level thinkers, and owner-level thinkers [07:43] The fallacy of an autopilot passive income software business […]       

  • Episode 550 | Three Years of Grind to Six Figures in ARR with CloudForecast

    18/05/2021 Duración: 43min

    In Episode 550, Rob Walling chats with Tony Chan, co-founder of CloudForecast, about his incredible story of perseverance after getting rejected multiple times only to finally find product-market fit and reach six figures in annual recurring revenue. The topics we cover [04:11] CloudForecast’s current revenue and customer base [08:43] Origin story for the idea of […]       

  • Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal

    11/05/2021 Duración: 41min

    In Episode 439, Rob Walling is joined by Jordan Gal to answer listener questions about starting an e-commerce SaaS and the laws and regulations, and compliance requirements required. They talk about managing enterprise perceptions of risk towards bootstrap startups. They also answer questions about bootstrapping and enterprise SaaS as well as hiring a growth role […]       

  • Episode 548 | The Grind of Building a SaaS During Nights & Weekends

    04/05/2021 Duración: 34min

    In Episode 548, Rob Walling chats with Zack Naylor about Aurelius and the harrowing tale of launching multiple times and having to rewrite and re-platform the codebase before finally finding success. They also discuss how to interpret feedback from your customers and the importance of listening to your instinct as a founder. The topics we […]      

  • Episode 547 | Private Podcasting, Apple’s Announcement, and Accelerating Growth with Craig Hewitt

    27/04/2021 Duración: 36min

    In Episode 547, Rob Walling chats with Craig Hewitt about private podcasting, Apple’s announcement around their subscription podcast offering as well as the accelerating growth of Castos. The topics we cover [1:22] Focusing on private podcasting at Castos [15:50] Mobile app for private podcasting [20:21] Apple’s big announcement [28:08] Castos MRR growth Links from the […]      

  • Episode 546 | Hiring Entrepreneurial People, Anonymity, Disruptive Innovation, and More Listener Questions

    20/04/2021 Duración: 25min

    In Episode 546, Rob Walling flies solo for a Q&A episode. With a backlog of great listener questions, Rob discusses qualified small business stock (QSBS), hiring entrepreneurially-minded employees, indie hacking while working at a large company, and more. The topics we cover [01:51] Should I switch to a C Corp to take advantage of QSBS […]      

  • Episode 545 | The Value of Learning 80/20 Design Fundamentals

    13/04/2021 Duración: 27min

    In Episode 545, Rob Walling chats with Tracy Osborn about the importance of learning design fundamentals for startup founders. They also discuss her new book and the pros/cons of self-publishing vs working with a publisher. The topics we cover [00:52] Intros [02:00] Deciding to self publish vs going with a publisher [11:11] Design fundamentals for […]      

  • Episode 544 | Annual Raises, Finding Good Startup People, and More Listener Questions with Josh Pigford

    06/04/2021 Duración: 46min

    In this episode, Rob Walling is joined by Josh Pigford to answer listener questions, covering topics like annual pay increases, B2B SaaS price increases, white-label vs branded product, and hiring startup-minded people. The topics we cover [03:04] Building Maybe, and Rob busts Josh’s chops about starting a business so soon [10:02] Question #1: Annual Raises […]      

  • Episode 543 | All Things Startup with #Mike Taber

    01/04/2021 Duración: 12min

    In Episode 543 of Startups For the Rest of Us, Rob is joined again by co-host emeritus, Mike Taber as he gives an update on all things startups and they analyze top tactics for superhero success. If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here […]      

  • Episode 542 | 10x in Two Years, Past $3M ARR with SquadCast

    30/03/2021 Duración: 47min

    In episode 542, Rob Walling chats with Zach Moreno, the Co-Founder and CEO of Squadcast about how they grew their revenue and surpassed $3 million in ARR as a mostly bootstrapped startup. They also discuss the role and importance of having a co-founder, as well as the impact that having a “knowledge investor” had on […]      

  • Episode 541 | Faster Horses & Product Myths, Life-changing Money, Dual Funnels, and More

    23/03/2021 Duración: 26min

    In episode 541, Rob Walling flies solo to discuss things like product myths and the misinterpreted Henry Ford quote, selling a company, defining life-changing money, and dual funnels. The topics we cover [02:48] Product myths and the misinterpreted Henry Ford quote [07:21] Post-exit thoughts [15:32] Life-changing money [22:30] The power of dual-funnels Links from the […]      

  • Episode 540 | Bootstrapper News. Twitter Spaces, Closing, Shopify, and More

    16/03/2021 Duración: 47min

    In this episode, Rob talks with Tracy Osborn and Einar Vollset, about the recent news that’s come out in the bootstrapper community. They talk about the shutdown, the new features coming out on Twitter, LinkedIn’s new gig marketplace, and more. The topics we cover [03:18] Twitter Spaces [10:05] The Network Effect and Twitter Verification [14:32] […]      

  • Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

    09/03/2021 Duración: 01h03min

    In this episode, Rob chats with Dan Norris about selling his productized service to GoDaddy, his latest book, and latest business, a very successful brewery in Australia. They also ruminate on the impact that post-exit money has had on their lives. The topics we cover [07:04] Finding the motivation to write 6 books [07:38] Selling […]      

  • Episode 538 | When to Sunset a Product, Enterprise Security Assessments, Lifetime Deals, and More Listener Questions

    02/03/2021 Duración: 41min

    In this episode, Rob Walling is joined by Einar Vollset as they answer listener questions ranging from when to sunset a product, filling out enterprise security assessments, acquiring a company where the previous owner had sold lifetime deals and not disclosed it, and more. The topics we cover [03:20] Deciding when to sunset a feature […]      

  • Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin

    23/02/2021 Duración: 52min

    In this episode, Rob is joined by Rand Fishkin for an honest and transparent conversation about his time at Moz, raising funding, his book Lost and Founder, as well as his current effort, SparkToro. They discuss growth levers and the importance of owning the channel where you build your audience. The topics we cover [01:44] Impacts […]      

  • Episode 536 | A Few Things I Learned in 2020 (A Rob Solo Adventure)

    16/02/2021 Duración: 23min

    In episode 536 of Startups For the Rest of Us, Rob does another solo adventure. As we all faced perhaps one of the worst years on record, Rob talks through some things that 2020 taught him personally, professionally, and at a higher level, philosophically. He also looks beyond 2020 and discusses opportunities for 2021 for […]      

  • Episode 535 | A Bluetick Update with Mike Taber

    09/02/2021 Duración: 38min

    In Episode 535, Rob is joined by co-host emeritus, Mike Taber to talk about what Mike has been up to over the past seven months with Bluetick, including an exciting reveal of a big project he’s been working on. The topics we cover [05:41] BlueTick partnership or merger with a CRM for field sales reps […]      

  • Episode 534 | A $4M Exit with Josh Pigford of Baremetrics

    02/02/2021 Duración: 46min

    In this episode, Rob talks with Josh Pigford in a first appearance since the sale of Baremetrics for $4m. They discuss his seven-year journey to build Baremetrics, the details of the sale, and Josh’s post-sale, non-software aspirations. The topics we cover [02:42] Intros [04:26] Avoiding capital gains via qualified small business stock. [09:08] Josh’s post-sale […]      

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