Startups For the Rest of Us



The podcast that helps developers be awesome at launching software products.


  • Episode 529 | A Pricing Deep Dive with Slingshot

    29/12/2020 Duración: 49min

    In this episode, Rob chats with John Howard, a MicroConf Connect member and founder of Slingshot. They unpack the business model of measurable swag giveaways and then dive deep into John’s pricing strategy and explore alternatives as well as opportunities to move into a subscription-based model. The topics we cover [9:26] Starting a physical product […]      

  • Episode 528 | 2021 Predictions from Rob and Mike

    22/12/2020 Duración: 31min

    In today’s episode, Rob and Mike Taber review and rank their past yearly predictions and then make big, bold projections for 2021 with bets ranging from extraterrestrial life, VR becoming mainstream, the end of commercial real estate, and more. The topics we cover [2:45] Reviewing our predictions for 2019 [7:42] Predictions for 2021 If you […]      

  • Episode 527 | From Agency to SaaS, Equity Splits, and More Listener Questions with Courtland Allen

    15/12/2020 Duración: 42min

    In today’s episode, Rob is joined by Courtland Allen as they answer listener questions. They talk about equity splits, the best cities for bootstrappers, splitting brands, and where to look for business ideas. The topics we cover [2:03] Splitting brands between agency and SaaS [10:55] What percent equity split when co-founding an app [18:52] Where […]      

  • Episode 526 | Launching, Learning, and Teaching with Justin Vincent

    08/12/2020 Duración: 36min

    In episode 526 of Startups For the Rest of Us, Rob chats with a long-time friend, Justin Vincent about his startup successes and failures and the importance of taking small steps when starting as a founder. They also talk about Justin’s latest project, Nugget, a startup bootcamp and academy. The topics we cover [4:04] Building […]      

  • Episode 525 | A Bootstrapping Artifact from 2005

    01/12/2020 Duración: 27min

    This episode is a walk down memory lane as Rob shares the story of acquiring his first product 15 years ago. We hear how Rob navigated the purchase of the product, a potential partnership with a trusted friend, and pushing through when his back was against the wall. Hopefully, this episode will inspire you to […]      

  • Episode 524 | Bootstrapping a Commodity SaaS

    24/11/2020 Duración: 32min

    In this episode, Rob chats with Michele and Mathias Hansen, the married co-founders of Geocodio. We talk about bootstrapping into a commoditized space and how they’ve grown their SaaS app from a side project to full-time over the past 6.5 years. The topics we cover [01:38] What is Geocodio? [10:29] Innovating in a commoditized market […]      

  • Episode 523 | Breaking Through Plateaus, Entrepreneurship for Kids, Common Bootstrapper Mistakes, and More Listener Questions

    17/11/2020 Duración: 29min

    In episode 523, Rob hosts a rapid-fire lightning round of listener questions ranging from whether to focus on one or multiple businesses, finding the right amount of customer research, breaking through slow growth, and teaching entrepreneurship to kids. The topics we cover [4:38] If you were starting a business today and you were earlier on […]      

  • Episode 522 | Revisiting Castos, One Year Later

    10/11/2020 Duración: 44min

    Rob welcomes back to the show a frequent guest, Craig Hewitt for a “Where Are They Now?” syle episode. Craig is the founder of Castos and has appeared many times on Startups For the Rest of Us. In this episode, they reconnect and talk about the latest with Castos, from hiring a growth marketer, merging […]      

  • TinySeed Tales S2E9 | Playing the Long Game

    05/11/2020 Duración: 19min

    Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Join Rob as he chats with Brian & Scottie for the final episode of Season 2 of TinySeed Tales. In the last year, Gather managed to double their revenue and overcome most of the challenges they faced along […]      

  • Episode 521 | A Roundtable Discussion about a Potential Recession, Working from Home, Google Anti-trust, and More

    03/11/2020 Duración: 47min

    Episode 521 is a roundtable episode where Rob brings on a couple of guests to talk through topics today that relate to bootstrapped and mostly bootstrapped startup founders. Today, we have Tracy Osborn and Einar Vollset joining us, as we talk through a potential impending recession, the Google anti-trust suit, Dropbox moving to permanent work […]      

  • TinySeed Tales S2E8 | Upmarket Starts to Pay Off

    29/10/2020 Duración: 25min

    Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Last time we spoke, they were bouncing back from the initial shock of the COVID-19 crisis with the potential to sign two large enterprise deals that could help them out with an ongoing cash crunch. In this episode, […]      

  • Episode 520 | Why a Million Dollar Agency Quit It All and Moved to SaaS

    27/10/2020 Duración: 37min

    In this episode, Rob talks with the founder of SegMetrics, Keith Perhac. SegMetrics is a SaaS product that helps users get clarity on where their leads come from, how they act, and how much their marketing is worth. We dive into the difference between SegMetrics and other options for attributing sales and revenue to traffic […]      

  • TinySeed Tales S2E7 | A Global Pandemic

    22/10/2020 Duración: 17min

    Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today’s episode was recorded after the COVID-19 shelter in place orders went into effect. We talk with Brian and Scottie about how the pandemic has affected Gather as well as their life beyond the scope of their business. […]      

  • Episode 519 | Profit Sharing, Stock Options, and Equity (A Rob Solo Adventure)

    20/10/2020 Duración: 27min

    On this episode, Rob talks through profit sharing, stock options, and equity and makes a comparison between these various approaches. If you are thinking of ways to incentivize team members as a bootstrapper, this episode is for you. The topics we cover [04:34] Bonuses [07:52] Equity Grants [11:47] Stock Options [20:09] Profit Sharing [26:09] Which […]      

  • TinySeed Tales S2E6 | Best Growth Month Ever

    15/10/2020 Duración: 20min

    Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. On this episode, Brian and Scottie share with us an update on their unexpected MRR growth, the psychology of raising prices, and the difficulty of making decisions amidst a mountain of unknowns. The topics we cover 01:07] Update […]      

  • Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke

    13/10/2020 Duración: 39min

    Episode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn. There’s a wealth of knowledge in today’s episode so if you are considering or have thought about LinkedIn ads, this […]      

  • TinySeed Tales S2E5 | The Gamble of Raising Prices

    08/10/2020 Duración: 17min

    On Episode 5 of TinySeed Tales, we learn about the success of their recent outbound email campaign. We also hear about their progress with raising their prices and transitioning away from Gather’s solo pricing tier. The topics we cover [02:00] Checking in on the past few weeks A little bit of an emotional roller coaster […]      

  • Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product

    06/10/2020 Duración: 32min

    We’re joined in this episode by the founding team of Scatterspoke, John Samuelson and Colleen Johnson. What started as a lark to learn new technology has now turned into a successful business with more than $12k MRR. In this episode, we learn how they turned a side project into a successful fulltime business. The topics […]      

  • TinySeed Tales S2E4 | Being Married and Being Co-Founders

    01/10/2020 Duración: 24min

    Brian & Scottie Elliott are the husband & wife co-founders of Gather, an interior design project management app. Today we’re going to dive into the stress that comes with entrepreneurship and how it shows up in their personal lives. Moving up from one customer segment to another is hard. Each customer segment is like an Island […]      

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