Startups For the Rest of Us



The podcast that helps developers be awesome at launching software products.


  • Episode 585 | Moving Outside Your Comfort Zone with Dr. Sherry Walling

    11/01/2022 Duración: 30min

    In Episode 585, Rob Walling chats with Sherry Walling about moving outside your comfort zone, the power of relationships, psychedelic-assisted therapy, as well as her new book about grief launching later this year. The topics we cover [3:22] Deciding against self-publishing [12:00 ] Building an audience vs. a network [14:26] Psychedelic-assisted therapy [24:00] The power […]Click the icon below to listen.       

  • Episode 584 | Looking Back and Looking Ahead

    04/01/2022 Duración: 17min

    In Episode 584, Join Rob Walling for a Happy New Year edition of the show where looks ahead to 2022 and evaluates what he wants to focus on. The things we choose not to do are just as important as the things we chose to do and Rob encourages you to think hard about what […]Click the icon below to listen.       

  • Episode 583 | Finding Startup Ideas with Sam Parr

    28/12/2021 Duración: 39min

    In Episode 583, Rob Walling chats with Sam Parr about about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities. The topics we cover [3:53] Building Hustle to 8 figures in revenue [5:52] Growing an email list [11:01] Selling to a B2B SaaS [19:00] My First Million and growing […]Click the icon below to listen.       

  • Episode 582 | Enterprise Sales, Crowdfunding, Replacing Yourself, and More Listener Questions

    21/12/2021 Duración: 33min

    In Episode 582, Rob Walling is joined by Einar Vollset to answer listener questions about enterprise sales, crowdfunding, replacing yourself, and things that every B2B SaaS founder should know. The topics we cover [1:26] Investing with Reg CF [6:20] Enterprise plans and pricing [13:31] Finding your replacement [19:29] Best way to give software demos [21:55] […]Click the icon below to listen.       

  • Episode 581 | Inflation for Founders

    14/12/2021 Duración: 24min

    In Episode 581, Rob Walling discusses how to grow money sensibly while protecting the principle during inflationary times. He explores real estate, collectibles, crypto, stocks, bonds, and other strategies to consider as inflation and other economic changes occur. The topics we cover [2:00] Inflation is here [7:20] Pricing flexibility with SaaS [9:44] Rules when inflation […]Click the icon below to listen.       

  • Episode 580 | Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)

    07/12/2021 Duración: 28min

    In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain. [7:18] With keyword-focused content, make the URL exactly the main keyword. [10:10] Be thoughtful about […]Click the icon below to listen.       

  • Episode 579 | The SaaS Fundraising Landscape (+The TinySeed Syndicate)

    01/12/2021 Duración: 20min

    In this special episode of Startups For the Rest of Us, Rob Walling chats with Einar Vollset about not only the announcement of the TinySeed Syndicate but also the investment landscape for B2B SaaS today. Even if you don’t think you’ll raise funding, it’s important to understand the dynamics of the investment and acquisition market […]Click the icon below to listen.       

  • Episode 578 | How Mike’s Merger Panned Out

    30/11/2021 Duración: 30min

    In Episode 578, Rob Walling is joined again by co-host emeritus, Mike Taber for an update on his progress with Bluetick. Today we find out how Mike’s merger that he has been working on for the past year has panned out. The topics we cover [3:55] Mike reflects on time and effort working on partnership […]Click the icon below to listen.       

  • Episode 577 | Finding the Right Problem to Solve

    23/11/2021 Duración: 30min

    In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework. If you haven’t been exposed to JTBD, this episode will be a great primer as we dive into practical examples for bootstrapped or mostly-bootstrapped founders. The topics we cover […]Click the icon below to listen.       

  • Episode 576 | Don’t Become a Media Company (A Rob Solo Adventure)

    16/11/2021 Duración: 19min

    In Episode 576, Rob Walling chats about permissionless entrepreneurship, why you probably shouldn’t be a media company if you’re an early stage or bootstrapped SaaS, and the importance of exploring beyond what your customers ask for to find out what they actually need. The topics we cover [2:01] Permissionless entrepreneur [9:25] All startups should not […]Click the icon below to listen.       

  • Episode 575 | Shipping Code, Pivoting, and More Listener Questions with Derrick Reimer

    09/11/2021 Duración: 43min

    In Episode 575, Rob Walling is joined by Derrick Reimer for a quick update on SavvyCal and some recent hiring decisions he has made. They also answer listener questions about shipping code as a bootstrapper, pivoting, selling a business through a broker, and more The topics we cover [2:23] The latest with SavvyCal [12:02] Shipping […]Click the icon below to listen.       

  • Bonus Episode: The 2021 TinySeed Batch Announcement

    04/11/2021 Duración: 17min

    TinySeed, MicroConf’s venture fund and SaaS accelerator, is launching their Fall 2021 accelerator batch this week.

  • Episode 574 | The Deep Need to Be a Software Entrepreneur

    02/11/2021 Duración: 38min

    In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn’t get away from software. He’s a software developer, turned podcaster, turned marketer, and now he’s a software entrepreneur and on this episode, they discuss his success and struggles while building Lasso. The topics we cover [2:40] Introductions [4:15] WordPress plugin with […]Click the icon below to listen.       

  • Bonus | The 2022 State of Independent SaaS Survey is Live

    01/11/2021 Duración: 02min

    We need your help!  The 2022 State of Independent SaaS Survey is now live and we need as many eligible founders of B2B SaaS businesses to complete the survey.  This survey will be used to create our third annual State of Independent SaaS report, offering recommendations, insights, and pitfalls critical to planning for a future in […]Click the icon below to listen.       

  • Episode 573| Hiring FT vs. PT, WordPress Consolidation, and More Bootstrapper News

    26/10/2021 Duración: 27min

    In Episode 573, Rob Walling chats with Einar Vollset and Tracy Osborne about the part-time contractor versus hiring full-time debate, the acquisition of Sandhills Development, as well as the launch of a TinySeed Europe. The topics we cover [02:14] FT vs PT Contractor [09:06] When could part time contracting work? [10:25] Sandhills Development acquisition [14:50] […]Click the icon below to listen.       

  • Episode 572 | Fault vs. Responsibility & Games vs. Practice (A Rob Solo Adventure)

    19/10/2021 Duración: 24min

    In Episode 572, Rob Walling does another solo adventure to talk about taking responsibility for the outcomes of your business and the importance of putting in the reps as a founder. Bootstrapping a startup is a marathon, not a sprint and it’s important to enjoy the journey along the way. Thanks to Software Promotions for […]Click the icon below to listen.       

  • Episode 571 | Deciding When to Move on to Your Next Idea

    12/10/2021 Duración: 38min

    In Episode 571, Rob Walling chats with Peter Suhm about moving on from WP Pusher and Branch. We also dive into how he came up with the idea for Reform and his process for validating the idea with a landing page before building. The topics we cover [1:28] Intros [2:48] Default alive and selling Branch […]Click the icon below to listen.       

  • Episode 570 | Bootstrappable Businesses, Selling as an Introvert, and More Listener Questions

    05/10/2021 Duración: 23min

    In Episode 570, Rob Walling answers listener questions about the ideal business for bootstrapping, how to create trust with potential customers, navigating depression as an entrepreneur as well as advice for introverted founders. The topics we cover [1:42] Problems that are more conducive to bootstrapping [8:51] Creating trust with potential customers [10:51] Battling depression or […]Click the icon below to listen.       

  • Episode 569 | The Life Changing Decision of When to Sell Your Company

    28/09/2021 Duración: 38min

    In Episode 569, Rob Walling chats with Anna Maste, a founder who’s been a part of the MicroConf community for several years. They talk about how Anna bootstrapped a two-sided RV marketplace and eventually sold it for a healthy multiple. The topics we cover [1:16] An RV boondocker [2:53] Selling for a healthy multiple [5:21 […]       

  • Episode 568 | MailChimp Sells for $12 billion

    21/09/2021 Duración: 26min

    In Episode 568, Rob Walling talks about MailChimp selling for $12 billion to Intuit, the largest exit for a bootstrap company, ever. Not that all founders aspire to grow to this scale, but it’s truly an incredible day for bootstrapped founders to know that we have the potential to get to this level without raising […]       

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