Life By Design

You know you're supposed to nurture your leads, but are you doing it in a way that actually builds trust fast? In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video!She breaks down the why and the how, so you can start using short, strategic videos to make real connections (without needing perfect lighting or a fancy camera). TAKEAWAYS:Video accelerates trust by letting leads experience your voice, energy, and personality, something copy alone can’t always doEmbedding short (under 2-minute) videos in your nurture sequence helps you feel familiar before your pitch ever happensVideo fits right into your audience's habits, they're already used to consuming video content dailyVideo clicks train your leads to engage with your emails, so when you do pitch, clicking feels natural (+ expected)Pro tools like Descript can streamline the vi

You’ve got a lead magnet that people are downloading, but then...crickets? Let’s fix that!In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It’s not about fluff or filler, it’s about helping your email subscriber see their problem differently so they’re primed to buy before you ever pitch.If you’ve ever felt like your email funnel isn’t selling the way it should, this episode is your behind-the-scenes look at what’s missing, and how to fix it.TAKEAWAYS:A nurture sequence isn’t just a warm welcome, it’s a strategic series of emails designed to shift your lead’s mindset and get them ready to buy.Unlike a welcome sequence, your nurture sequence focuses on your subscriber’s pain points, assumptions, and logical next steps, not on you.The goal isn’t to sell immediately, but to reveal new layers of their problem so your offer becomes the clear solution.Allison shares two concrete examples (including her own $80K email template funnel) to show how well-cr

What if AI could help you write better emails without making you sound like a robot? In this Empire Exclusive episode, Allison Hardy chats with AI expert Kinsey Soderberg about how to use AI tools (like ChatGPT) in a way that actually amplifies your authenticity, without sacrificing your voice.Kinsey breaks down the exact ways she uses AI to boost email engagement, open rates, and connection with her audience, all while keeping things human-first, creative, and actually fun! If you're even a little AI-curious, but you don’t want to lose the human-ness in your emails, this episode’s going to blow your mind (and possibly overhaul your inbox strategy).TAKEAWAYS:You don’t have to choose between using AI and sounding like yourself. Kinsey shares how her “human-first” approach ensures every email reflects your voice, not ChatGPT’s.Kinsey’s “Quick Grab Prompts” are fun, swipeable prompts that she uses in her emails that skyrocket engagement and get your email list excited to hear from you.Kinsey reveals her sneaky-s

If you’ve ever caught yourself thinking, “Email marketing would work…if I just had more people on my email list,” this episode is going to flip that belief on its head.Allison Hardy breaks down why a massive email list isn’t the secret to more sales, and why focusing on intentional growth matters way more than just watching your numbers go up. She shares her favorite email list-building strategy and explains how it can bring in the right people (the ones who actually buy) without burning you out in the process.TAKEAWAYS:A small email list isn't the problem, unintentional list growth is. Quality always beats quantity when it comes to building a profitable email list.Hosting Bundles is more than a lead genration strategy, it’s a way to control who joins your email list and why they’re the right fit for your offer.A successful Bundle follows three rules: (1) the topic filters your audience, (2) the contributors are aligned and strategic, and (3) the Bundle is the start of the journey, not the finish line.The Nex

What if the tiny waitlist you're overlooking could outsell your massive email list? In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.TAKEAWAYS:A strong waitlist strategy can dramatically outperform a large, unqualified email list. Allison’s 106-person waitlist converted at 17%.Your sales emails don't need to do the convincing when the decision is already made during the waitlist phase.Timing and positioning beat urgency and pressure, every single time.The most important sales work happens before anyone ever clicks a “buy” button.Selling to fewer, more qualified people often creates more predictable and profitable results.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for

Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell. In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you’ve ever wondered why your emaill funnel isn’t selling (or where to even begin building one), in this episode you’ll learn the three things that actually create sales in your email funnel, and the three things you’ve probably been told matter, but absolutely don’t.TAKEAWAYS:If your email funnel isn’t selling, the problem started before the pitch, and most likely, with your lead magnet.Your email nurture sequence isn’t fluff, it’s the most powerful sales tool in your entire email funnel when done right.Selling starts with safety. When your subscribers feel seen and supported, they’re far more likely to buy.Your email pitch sequence must speak to all 7 buye

What happens when you've built a thriving business...but you're craving something more? In this final episode of the 6-Figure Secrets Podcast, Allison shares a deeply personal and powerful behind-the-scenes look at why she’s saying goodbye to this show, and what’s next. You’ll hear about the mindset shift that’s been brewing for years, how a peer mastermind and a values training cracked everything open, and what to expect from her bold new direction (and new podcast name!) starting in 2026.If you’ve ever felt stuck in a container that no longer fits, or scared to make a shift that has bee on your heart for a while, this episode will hit home in all the best ways.TAKEAWAYSWhy after 10+ years in business, Allison is shedding old scarcity-driven habits and embracing a more creative, real-time approach to content.The 6-Figure Secrets Podcast is evolving into Email Empire, a space focused on email marketing strategies, live experiments, and radically honest de-briefs.How a simple audience survey revealed a major t

You know what to do in your business, but for some reason, you’re not doing it. Sound familiar?In this powerful conversation, I’m joined by subconscious success alchemist and identity coach Mindi Huebner to dig into the real reason so many high-achievers feel stuck, burnt out, or like they’re constantly self-sabotaging.Mindi explains how your subconscious beliefs are quietly calling the shots behind the scenes, and shares how to finally shift those patterns so success doesn’t just look good on the outside but actually feels good on the inside. TAKEAWAYS:Your subconscious is running 95% of your day. So if you don’t believe success is safe, sustainable, or aligned with your values, no strategy will stick.Limiting beliefs often stem from early childhood, societal conditioning, or “bro culture” business advice, and they show up as identity gaps that keep you playing small.You don’t need to become someone new. You need to shed the old layers that no longer serve you. Growth is an evolution, not a reinvention.Mindi

What if your business success wasn’t defined by revenue?In this episode, Amanda Walker, coach of coaches and queen of clarity, gets real about redefining success, pivoting when your business no longer lights you up, and how to lead with intentionality over hustle.You’ll hear the raw, behind-the-scenes journey of shifting out of 1:1 burnout, what’s actually working to bring in clients, and why trusting your data is a power move. TAKEAWAYS:You get to define what success looks like, and it doesn’t have to be tied to your income. Amanda shares how chasing revenue left her burnt out and how she reclaimed success through time and location freedom.Designing your business around your life (not the other way around) is the key to sustainable growth. And yes! You’re allowed to make it simple.If you're not tracking your metrics, you’re flying blind. Amanda breaks down how knowing her numbers has helped her double down on what’s actually working, and ditch the distractions.Trust is the new currency in the coaching indust

You hosted a Bundle, saw your email list grow like crazy… now what? The real money isn’t in the Bundle itself, it’s in what you do after.In this episode, Allison walks you through the crucial (but often ignored) post-Bundle steps that transform new email subscribers into warm leads and eventually, actual buyers into your larger offer.If you want your Bundle to do more than boost vanity metrics, this episode is your next step.Oh! And if you’re listening on the day this episode drops? It’s your last chance to snag Bundles That Build for $300 off. Let’s make those subscribers count.And if you're listening AFTER the day the episode drops, there's still a pretty sweet deal waiting for you in the Resouces section below. So scroll down! TAKEAWAYS:Your Bundle is just the pre-party. The real transformation happens in your post-Bundle strategy.A well-crafted recap email bridges the gap between “freebie frenzy” and true connection. It builds trust and positions you as the expert.Don’t ghost your VIP Contributors. Honori

You can have a great landing page, a solid idea, and a lineup of high-impact resources, but if your Bundle isn’t converting, it’s time to focus on something most Bundle hosts overlook:Your role as the host.In this episode, Allison Hardy shares what actually makes a Bundle successful from a host's perspective, and why simply piecing one together isn’t enough. From choosing the right contributors to building real connection and communicating clearly, Allison walks you through the behind-the-scenes work that helps a Bundle build your email list, grow your brand, and bring in sales without leaving you feeling drained.TAKEAWAYS:Leading a Bundle that gets results requires clarity, not just strategy.Prioritize Contributors who are aligned and deliver value, even if their lists are smaller.Clear, repeated communication is the difference between an engaged team and a forgettable event.Creating opportunities for Contributors to connect turns your Bundle into a true community.When Contributors and attendees feel support

You’ve seen those big Bundle events floating around online and thought, “Wow… but also yikes!”Hosting a Bundle can feel like wrangling cats while juggling tech, and trying to stay sane.In this episode, Allison Hardy breaks down the full behind-the-scenes of what it really takes to host a successful, high-converting Bundle (without burning out). Whether you're Bundle-curious or ready to go all-in, this is your roadmap.Allison shares the six essentials you need (from recruiting contributors to navigating tech and communication), so you can host a Bundle that grows your list, builds community, and actually gets results.TAKEAWAYS:You don’t need a massive team or complicated tech to run a profitable Bundle, just clear systems and solid communication.Start with an info-packed contributor application process to attract aligned partners who elevate your Bundle, not just fill it.Build a clean, clear landing page that highlights the transformation for your audience, not just emphasizing the number of resources.Ongoing

You’ve seen those big online events flying around (Summits, Bundles, Collaborations galore!), but when it comes to actually hosting one, it’s a whole different ball game. So which one is going to skyrocket your email list growth, bring in sales, and not take over your life for the next three months?In this episode, Allison pulls back the curtain on what it really looks like to host a Summit versus a Bundle. With 8 Summits and 15 Bundles under her belt (in just two years!), she’s laying out the pros, cons, and everything in between so you can make the best move for your business and your goals.If you’ve been on the fence about hosting an event like this—or if you’ve been burned before—this is your behind-the-scenes breakdown of what works, what doesn’t, and what to consider before you commit.TAKEAWAYS:Summits are great for deep connection and authority-building, but they’re high-lift and can lead to content overwhelm, for both you and your audience.Bundles tend to generate more leads with less effort, making t

Ready to finally have your website actually work for you?In this 6-Figure Secrets Podcast episode, Allison chats with SEO strategist Laura Jawad, who breaks down how to make your website the hardest-working member of your marketing team.Whether SEO feels like a mysterious buzzword or something you’ve half-heartedly tried before, Laura brings the clarity (and real talk) you need to get serious about search. She’s sharing what SEO really is, how to start using it today, and why creating content now sets you up for long-term visibility, authority, and sales—without having to hustle so hard.TAKEAWAYS:SEO isn’t just for big businesses. It's about making sure your audience finds your solutions when they need them most.Want to know what your potential clients are Googling? Start with their words: intake forms, testimonials, DMs, and Facebook groups are gold mines.Your website should act like a funnel. Use top-of-funnel blog content to drive traffic to your services (and yes, blogs can be podcast show notes!).If you

In this episode of the 6-Figure Secrets Podcast, Allison Hardy sits down with Andria Singletary, a Marketing Without Social Media Coach for experienced mom entrepreneurs.Andria shares how her definition of success has shifted over time—and why ditching daily posting in favor of long-form content was the game-changer her business (and life) needed. She opens up about moving from burnout to balance, the power of podcasting, and how business owners can build marketing systems that actually support their real lives.This is a behind-the-scenes look at what it really takes to build a sustainable, scalable business—without being glued to your phone.TAKEAWAYS:Success evolves! And for many moms in business, it’s about building something that supports life, not the other way around.Long-form content like podcasts, blogs, and YouTube can create lasting visibility and connection without relying on the short shelf life of social media.Strategic calls to action within podcast episodes (not just at the end) can turn casual

If your Email Nurture Sequence is just a mashup of blog posts, podcast links, and that meme from 2021... it’s time to make a change. In this solo episode, Allison Hardy breaks down exactly what a Nurture Sequence is, and what it absolutely isn't. You'll learn how to craft a series of emails that doesn’t just deliver content but creates genuine connection, builds trust, and primes your leads to say yes to your offer before you even start selling. It’s not about shouting your brilliance, it’s about solving small problems that lead to big results.TAKEAWAYS:A Nurture Sequence isn't a highlight reel. It's a strategic, story-driven experience that builds momentum toward your offer.Sending disconnected content is like sending your leads on a scavenger hunt, they won't finish it!Every email should solve a micro pain point and gently guide your lead to recognize the bigger transformation your offer provides.Personal, face-to-camera videos help your leads feel seen, heard, and connected, because people buy from people

Think Pinterest is just for recipes and DIY projects? Think again.In this episode, Allison sits down with Nadalie Bardo—aka Your Pin Coach—to pull back the curtain on how Pinterest can become your top-of-funnel secret weapon. From getting 1 million views her first month on the platform to building a 24K email list, Nadalie shares the exact mindset shifts and strategies that helped her go from anti-commute to full-blown business owner.If you’re tired of feeding the social media beast and want a smarter way to grow your email list (and your sales), this one’s for you.TAKEAWAYS:Success starts with knowing what you don’t want. Sometimes running from burnout leads you straight to freedom.Pinterest isn’t social media. It’s a search engine, which means your content has a longer shelf life and can work for you for years.You don’t need to be everywhere. Audit your platforms, find what’s actually working, and go all in.Pinterest drives traffic to both your content and your products, but its true power lies in filling y

You spent hours, days, or maybe even months creating the perfect lead magnet. You send out into the world and it gets downloaded. But then what? Crickets. No sales. No engagement. Nothing!If your lead magnet is internet famous, but isn't turning into sales, this episode is your crash course in what comes after the lead magnet download. Tune in for some Get ready for some tactical advice to finally make your lead magnet work for you, and bring in sales on autopilot.TAKEAWAYS:Your lead magnet is just the beginning. Post-lead magnet download should be a strategic email funnel that brings in sales.A Nurture Sequence warms up your lead by addressing their next-level pain points, which preps your leads for your pitch.The Pitch Sequence isn’t about teaching, it’s about overcoming objections and speaking directly to different buyer types.Most entrepreneurs underutilize their email funnels, landing them in the “friend zone” instead of converting leads into buyers.A well-built email funnel runs on autopilot, selling yo

What if the version of success you've been chasing... isn't actually what you want?In this episode, Allison sits down with Ash McDonald, a former therapist turned soulful business coach and worldschooling mama, to talk about redefining success on your own terms.From building a half-million dollar business while traveling full-time to shutting it all down for five months to come back to herself, Ash shares the unfiltered truth behind her burnout breakthrough—and why peace, not profit, is her new North Star.TAKEAWAYS:Success isn’t static. Ash shares how her definition evolved from chasing financial milestones to pursuing deep peace and alignment.You don’t need a big team or massive hours to run a highly profitable business. Ash breaks down how she thrives in just 3 hours a day.“More” isn’t always better. Ash explains how letting go of a $1M revenue goal led to more joy, more presence, and more actual take-home pay.Burnout isn’t just about doing too much. Ash reveals how subconscious patterning and nervous syste

Ever feel like you’re waiting for “momentum” to just magically appear in your business?In this solo episode, Allison Hardy pulls back the curtain on a 5-day email sale she ran (while sitting at a baseball tournament!) that brought in consistent daily sales—without a launch runway, new offers, or being glued to her phone. She breaks down exactly how she manufactured her own momentum and how you can do the same with simple, aligned actions.TAKEAWAYS:Momentum isn’t something you wait for—it’s something you intentionally create with clear strategy and consistency.Email is where sales happen. Instagram might spark curiosity, but it rarely closes the deal.You don’t need a big launch, a brand-new offer, or endless Instagram posts to generate revenue.Clear deadlines and urgency work—but only if you stick to them. Moving the goalposts can erode trust.A warm list, aligned offers, and a simple plan are the foundation for creating sales on your terms.RESOURCES:Check out the blog post that accompanies this episode for add