Life By Design

You’ve been obsessing over your email open rates, but they’re not the metric that actually makes you money.In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore. TAKEAWAYS:Clicks—not opens—are what drive sales and signal positive engagement to email providers like Gmail.If you’re not training your email list to click early and often, asking them to click to buy later will fall flat.The PS section is prime real estate, don’t let it go to waste without a clickable link.Placing your link multiple times (including near the top) boosts the chances your reader will actually take action.How you invite the click matters just as much as where it goes—clarity, variety, and benefit-focused language are key.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more det