Life By Design

What if the tiny waitlist you're overlooking could outsell your massive email list? In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.TAKEAWAYS:A strong waitlist strategy can dramatically outperform a large, unqualified email list. Allison’s 106-person waitlist converted at 17%.Your sales emails don't need to do the convincing when the decision is already made during the waitlist phase.Timing and positioning beat urgency and pressure, every single time.The most important sales work happens before anyone ever clicks a “buy” button.Selling to fewer, more qualified people often creates more predictable and profitable results.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for