Online Marketing Made Easy With Amy Porterfield



How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.


  • #399: A Science-Backed Habit For Anxious Entrepreneurs with Mel Robbins

    07/10/2021 Duración: 52min

    Is It Time To Trade In Our Daily Affirmations? While this episode might not exactly feel like snuggling into a Barefoot Dreams blanket with a hot cup of chai…, my friend, are still in for a feel-good episode….technically speaking. ;)  Today, I’m sitting down with the leading voice in the personal development and transformational space, Mel Robbins, to talk about anxiety and entrepreneurship. And we’re getting real. Like, super real.  If you’ve been around for a while, you know I’m very open about my longtime battle with anxiety and depression -- and I found a kindred spirit in Mel. YES, Mel’s considered a thought-leader in the personal development industry.  YES, she’s an international bestselling author, TedX talk celebrity, and creator of the wildly popular “five second rule.”  But what you might not know about this larger-than-life figure is that Mel lived with anxiety, panic attacks, and untreated childhood trauma for 35 years.  Mel’s unique vantage point of battling some major mental hurdles while

  • #398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward

    30/09/2021 Duración: 40min

    How To Be The Boss During Big Life Changes “Where you are in your journey, I hope you, too, will keep encountering challenges. It is a blessing to be able to survive them, to be able to keep putting one foot in front of the other -- to be in a position to make the climb up life’s mountain, knowing that the summit still lies ahead. And every experience… is a valuable teacher.” - Oprah Winfrey On January 1, 2021, I woke up in a new state. Literally...and mentally, to be honest. The first six months of 2021 were some of the most challenging months I’ve ever had...and hardly anyone knew.   I experienced three major life changes back to back, and even though some of those changes were really good...change is still change.  It knocked the wind out of me and struggled to find my footing. When it rained, it poured and I was caught with no umbrella...totally exposed.  Gene-Kelly wasn’t coming to save me. NOBODY was singing in this rain. And in this episode, I’m peeling back the curtain and letting you in on these thre

  • #397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand

    23/09/2021 Duración: 01h19s

    How One Woman Turned Her Personal Tragedy Into A Digital Course With A Mission For Good My student, Bevin Farrand, is setting us ALL straight when it comes to the trips we’re not taking… ...the risks we’ve been avoiding... ...and the life we’re not living.  You see, after unexpectedly losing her husband and the love of her life, Bevin decided it was time to stop living on the sidelines of her life.  And she used her own life experience to create a framework that helps hundreds of others exit the sidelines, get in life’s game, and do the damn thing -- whatever that “damn thing” is to them. Which is how Bevin’s course, Take The Damn Trip, was born.  (How AMAZING is that course name, by the way?) In this episode, Bevin is hosting a LIVE workshop for you -- my OMME listener -- that will help you discover your “why”, your “yes”, and how to start living boldly.  She’ll also be sharing how she came up with her course idea and what she tweaked to make her same course convert at an even higher rate. This is one of tho

  • #396: Behind-The-Scenes Launch Bloopers From My 13 Years As An Entrepreneur

    16/09/2021 Duración: 21min

    Digital Course Fails From a So-Called Professional (*facepalm*) Aaaah, bloopers. I love a good blooper in any form -- from America’s Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram.  But today the tables turn and it’s yours truly who’s in the hot seat. *GULP* I’ve experienced more blunders than I can count in my 13 years of online business and I’m sharing the best (or maybe worst) of them in this episode. From blacking out…  to being blacklisted from Zoom…  to getting a liiiiittle tipsy on Live video…  to welcoming students who hadn’t signed up for my course…  to drenching my team with tequila while live on camera…  I’ve had enough bloopers to last me a lifetime. So I want to dedicate this episode to all of you who think that, if you’re going to create and launch a digital course, it all has to go as planned.  Because these bloopers span from my early digital course days all the way to this year -- yep, 2021 where I, the expert, should have my you-know-what sorted out. No matter

  • #395: REVEALED: Digital Course Academy Like You’ve Never Seen Before

    09/09/2021 Duración: 26min

    An Exclusive Module-by-Module Sneak Peek Into My Signature Program In all my years of podcasting, I have never done this. I’ve NEVER revealed, detail by detail, what’s inside one of my paid products for my podcast listeners...until now. In this extra special, first-of-it’s-kind episode, I’m breaking my own rules and taking you inside my signature program, Digital Course Academy.  I walk you through my 8-figure-producing digital course -- module by module -- and explain exactly how Digital Course Academy helps my students create and launch their profitable digital course. I’ll be sharing the lessons, topics, modules, tech, and the mindset taught inside the program. Plus, I’m answering ALL your questions about DCA along the way. Including: What is DCA? Who’s right for DCA? What exactly does DCA teach? How long does it take to go through DCA (and when can I expect to have my course up and running?) Does DCA teach me the tech required to make it all happen? What kind of results do DCA students actually see af

  • #394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom

    02/09/2021 Duración: 23min

    3 Entrepreneurs Kicked Imposter Syndrome To The Curb (And You Can Too) I LOVE working with aspiring entrepreneurs...the ones still kicking it in the cubicle. The ones with notepads full of to-do lists and moments of inspiration scribbled down between meetings then stuffed into desk drawers. The ones juuuust starting out and who have a million and one questions.  And because I’ve worked with so many for so long...I recognize the questions that throw the brakes on for many, many aspiring entrepreneurs. That’s right… …there are questions that each and every aspiring entrepreneur asks that has the potential to put those big dreams on ice and keep your passionate, creative, capable, world-changing toosh in an office chair, working for someone else for waaaay too long. Questions like… “Who am I to teach something to others?" "Who would pay for what I have to offer?" "Who would want to hear what I have to say?” (Questions like this are why I do everything that I do.) Because these questions creep up on every singl

  • #393: Course Topic Inspiration: 6 Students Share How They Found Theirs

    26/08/2021 Duración: 31min

    Worried they won't buy? How to choose your best-selling, gotta-have-it digital course topic.  The first digital course I ever created was on how to launch a book using social media. And when I finally launched my first-ever course into the was a huuuuge flop.  I made a whopping $267 -- and I cried about it.  In retrospect, I can tell you my fatal flaw. I chose the entirely wrong digital course topic. Today, I’ve created and launched 8 successful digital courses that have generated over 35 million dollars in 12 years -- all because I finally chose the right digital course that my audience wanted and got them results. And I’m here to save you from the heartache I experienced during that first launch. Because choosing the right digital course topic is foundational to making sure that your audience will buy.  More specifically, the promise that you make in your digital course must get them the results that will make the most impact. But more on that in a sec... If you have zero digital cour

  • #392: One-On-One Coaching Vs. Digital Courses: What’s Best For You?

    19/08/2021 Duración: 33min

    The difference between a “one-to-one” and “one-to-many” business model I live for a good debate. Journey or Queen? Blog or podcast? Seinfeld or Friends? And while we’re at it...were they really on a break? But if we’re talking about building an online business or adding a digital asset to your existing business, there’s one debate that comes up over and over again... Digital course or one-on-one coaching? (Orrrr… can both work in one business?) AKA which offer is best for you, your clients, or your business?  And how the heck can you know for sure? (After all, you sure don’t have the time or money to go all-in on the wrong thing.) Well, with over 12 years of experience in the online world, I want to help you decide once and for all if a digital course or one-on-one coaching is best for you.  From my recording room straight to your morning walk (or daily commute...however you take your podcasts!) -- I’ll be guiding you through a self-assessment that’s sure to help you identify which offer is best suited to you

  • #391: What Is A Digital Course? The How, What, & Why They're Magic

    16/08/2021 Duración: 24min

    The Digital Course Industry Is BOOMING -- Here’s Why Not many of my friends understand what I do for work.  Do you ever feel this way? Even sweet Hobie -- who’s been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month. (He’d probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”) If you’re a digital course creator or you work in the online space, you know exactly what I’m talking about.  Which is why, in this episode, I’m spelling it out for the rest of the world -- what the heck is a digital course, exactly? I’m tackling the basics of digital courses, including: What constitutes a digital course?  Are digital courses ever called something else? How can a digital course work within a business? And my favorite -- what does a digital course make possible? (Hint: FREEDOM! Whatever way you take it...time, financial or lifestyle.) This episode is for those of you who are new to the idea of creating a bus

  • #390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster

    12/08/2021 Duración: 55min

    How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple ) What if you offered just ONE product in your business?  As an online entrepreneur, you most likely have one of two responses... You either sighed a big sigh of relief. (I don’t have to do 40 things at once!) Or, I just made you really nervous. (But I HAVE to do 40 things at once!) Whatever camp you find yourself in, hear me out. I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business.  And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!” Nooooot exactly.  In fact, I’ll prove it to you! In this episode, I sit down with one of my DCA students and online business owner, Joy Foster. Joy made one million dollars by selling ONE digital course. Bananas, right?. And here’s the best part...

  • #389: Impact, Legacy, & Living A Passion-Led Life with Amy McLaren

    09/08/2021 Duración: 32min

    How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better What kind of legacy do you dream of leaving?  What kind of impact will you make in this world?  If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode’ve never met Amy McLaren. Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago.  Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they’re at it.  Just like she has.  (And friends, I am here for it.)  But let me warn you --.Amy is a force to be reckoned with. Jumping out of planes, riding a motorcycle acr

  • #388: A Behind-The-Scenes Look Into The Habits Successful Entrepreneurs Live By

    05/08/2021 Duración: 25min

    Online Entrepreneurs Tell All: Habits Edition I hate to admit it...but I’m a little bit nosey. I looooove getting a glimpse into the private moments and secret thoughts of people that I admire. I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff! Well in today’s episode, I did a little bit of snooping...with permission, of course.  I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur.  I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones. I wanted to know what habit actually mattered and made a difference when it came to building their online businesses.  Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel. And you know we love keeping it simple around here.  So click

  • #387: 7 Email Copywriting Tips To Convert Subscribers

    29/07/2021 Duración: 37min

    What to do when your email list isn’t buying... I’m not a chef. If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!) But every now and then, on a special occasion, I’ll break out my old 1990’s apron from my single apartment days and cook something for Hobie. (Okay, maybe by “cooking” I mean preheating the oven and peeling off plastic wrap but it’s totally the thought that counts, right?) Well, let me tell you about a dark day in our marriage. I decided that I’d push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn’t past expiration.  By the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award. But time went on… and no Hobie. Wife confession: I was mad.  I’d done all this work, tried something new, put myself out of my comfort zone… for nothing.  Now, Hobie eventually came home and we worked it all out. (

  • #386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz

    22/07/2021 Duración: 41min

    Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag...’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it.  And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business.  But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers. I know, I know...bold statement. But we mean it. And here’s why... Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors. It establishes what you stand for as a business. It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world. And when they feel like they belong in your world, they stay in your world. Which is suuuuuper important because, according to stats from Outboard Engine, it’

  • #385: Is A Blog Valuable To Your Business? With Glo Atanmo

    15/07/2021 Duración: 36min

    Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business. Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless. Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before.  Glo Atanmo is one of those people. Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she’s running a 7-figure business, traveling the world and blogging about it as she goes.  In this episode we talk about Glo’s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeed

  • #384: Should You Write A Book? With Gabby Bernstein

    08/07/2021 Duración: 41min

    Get ready to access behind the scenes tips for book writing success. If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen.  Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process. In this episode we cover a lot of ground around what you need to know including: How to overcome the dreaded writer’s block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey! Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.)  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

  • #383: Am I Giving Away Too Much Free Content?

    01/07/2021 Duración: 26min

    And the Not-So-Mysterious Breakdown of Free vs. Paid Content  Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.  Sounds amazing, right? Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free. Because look, I get it. As an entrepreneur, it’s the ultimate rock and hard place.  Why would my audience ever be willing to buy from me if I’m teaching them concepts for free? How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash?  That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.  In this episode, I’m giving you the down-to-the-decimal details on:  How much free content you should be sharing with your audience (and I’m talking specifics!) 3 questions to ask

  • #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less

    24/06/2021 Duración: 43min

    People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems. In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems. Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year! And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams. We'll talk about... The virtual filing system I swear by that actually saves me time How I make my project management program work for me, and not the other way around The number one communication tool I adore and the magic of SOPs Three ways to scale your business brilliantly If you want to know my secrets for going from a constant state of busy

  • #381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk

    17/06/2021 Duración: 42min

    Fear of charging too much? Yeah… we’re gonna talk about.  If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint.  Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams. Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months. Plus, she’s a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY.  During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results.  I had sooooo many questions for Jereshia and I think you’re going to love the takeaways she gives as we go through them all. Get ready for note taking goodness and tips for *finally* knowing just wh

  • #380: 4 Strategies To Create A High Converting Sales Page

    10/06/2021 Duración: 23min

    Are you ready to boost your sales and crack the code on customer conversions?  Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code. That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it. In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes. That’s a lifetime when it comes to viewer stats. It also means that the sales page is working wonders when it comes to keeping leads engaged. As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like: A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face The one section every sales page needs to help customers feel confiden

página 1 de 22