Making A Marketer

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years. Our guest… Michaela Alexis Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show.  In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one! Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedI

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE. Our guest... Stephanie Liu Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video Stephanie is a social media strategist and the host of Lights, Camera, Live—a live video show that airs the first and third Thursdays of every month at 2pm PT facebook.com/heystephanieliu. The show shines a spotlight on the best and brightest marketers to help small business owners take their business from unknown to unforgettable. This 30-minute episode will give you an appetizer of the tips and tricks you need to go live in an awesome way! If you'd like to see it on video, check it out - http://bit.ly/MaMEp24_FYTvid  LIVE is hot, hot, hot, so if you aren’t already livestreaming, check out this show to learn how and why you should engage in LIVE video. We ar

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via apps and websites. Our guests... Kelly Noble Mirabella Stellar Media Marketing Experienced marketing consultant, vivacious speaker, and trusted social media guide. For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2010—Stellar Medi

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable. Our guest... Ilo Neukam - of The Collective SD -- Founder, Marketing Strategist Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time, on budget and most importantly, on strategy. She's proud to have worked with and for an array of brands including, ABC, Applebee’s, TGI Friday’s, Hooters, Buffalo Wild Wings, Tilted Kilt, the Liberace Estate and Buzztime.   Going out on your own and starting a business is no small feat. Having worked for corporations and agencies, Ilo and her business partner Heather knew things were changing in agency life… and they thought they had a better way. Sourcing local talent to execute the work for their clients, rather than having the traditional agency set-up with the overhead that com

We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21! There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposites in many ways, and they’re different experiences and insights make this a must-listen-to show. Entrepreneur magazine wrote-up a great article about the nomad life - check it out: http://bit.ly/ep21entrarticle. Guests... Demain Ross Demian is a sales and marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. Right now he works full-time in business development for Social Media Examiner. And he’s living in an RV (NOT a motorhome, as he is quick to point out!). Check out his “Road to 300” - https://www.you

In Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications. And she is one brave soul. She had the nerve to tell just one person about harassment she was experiencing, and what came from that is something she never expected… that person also experienced it, along with three dozen women (who have spoken up so far). It’s an important topic. Any harassment -- online or otherwise -- shouldn’t be tolerated, and the only way to stop it or put it at bay is to keep it as part of the conversation. It’s a quick listen (or watch if you want to check out the video) -- please share it! Here are some resources to help you recognize what harassment is, and ways you can get help. Kristy’s story - http://bit.ly/ep20Link1 Ten different types of harassment to watch out for - http://bit.ly/ep20Link2 Volunteer organization working to halt onlin

This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them. Here’s how the groups rolled out on this one... GROUP 1 These three are cutting-edge #eventtech pros Ep. 7 - Marketing a Start-Up: Scott Vitale and Rachel Stephan Ep. 13 - Creating & Amplifying Thought Leadership: Mary Ann Pierce We spoke about changes in their marketing approaches, the integrated tech stack (geek-out, right?), and what their social media focuses are within their businesses. Great insights! GROUP 2 Experiential events / peer-to-peer learning / facilitation Ep. 6 - Marketing a Different Kind of Event: Liz Lathan and Nicole Osibodu Ep. 8 - Speaker. Podcaster. Marketer.: Thom Singer Ep.10 - What is Inbound Marketing,

This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was a whirlwind of welcoming guests in and out -- for sure you’ll want to listen back to season one after hearing this! GROUP 1 Customer Service & Reputation Management via Social (Ep. 1) with Kylene Kaelin Things have changed in the past year - Customers are now reaching out much more via FB Messenger! We revisit this important topic. --- Building Community (Ep. 2) with Brian Fanzo “Community is the future of business.” BOOM! Brian shares more knowledge bombs with us -- always a great guest. Events are missing the mark now, but opportunities to connect face-to-face is what the newer generations crave. --- Live Streaming - Use Video to Amplify Your Message (Ep. 16) with Kelly Noble Mirabella Number one message: if you’re going to broadcast, do it consistently

HUMAN Marketing = The perfect topic for Episode 17 - our final episode of Season 1! Join host Megan Powers and co-hosts Jen Cole and Elizabeth Glau on this illuminative episode. We don’t do business with businesses. We do business with people. Always keeping the HUMAN element in everything we do is crucial to success, and these two have made a living of helping brands, agencies, entrepreneurs, and more, leverage the human element. Our stellar guests on this episode...  Bryan and Courtney Kramer  Bryan Kramer Co-Founder, President/CEO - PureMatter Bryan is a Social Business Strategist, author, speaker and President/CEO of PureMatter in Silicon Valley. His first book, “There is no B2B or B2C: It’s Human to Human #H2H” reached the Top 1% of business books its first week on Amazon. In ‘16 he released his second title “Shareology: Understanding Sharing to Power Human Business”. Check out his books. Courtney Kramer Co-Founder, Executive Creative Director, Author & Consultant - PureMatter Courtney Smith Kramer

Live video is HOT - there’s no denying it! Episode 16 was recorded LIVE on Facebook (of course), and our guests were perfect for this topic. Whether you're using live streaming in your business or not, you'll learn how and why you should be after listening to this show.  Guests... Chris Strub with I Am Here, LLC truly is a FORCE FOR GOOD... He's a leading voice in the millennial social good space. In 2017, Chris visited Salvation Army locations in 25 states in 38 days along the 6200-mile #FightForGoodTour, raising thousands of dollars as a national Red Kettle Ambassador. Chris is the author of '50 States, 100 Days: The Book,' about his solo, social media-powered adventure to volunteer with youth-related organizations in all 50 states in 2015. Chris has worked with Humana, Big Brothers Big Sisters of America, and live-streaming app Live.me, and is the creator of the 'Livestreaming for Nonprofits' course. Kelly Mirabella - Stellar Media Marketing Kelly’s a social media trainer, consultant & manager helping

Many of us were HOT on Pinterest when it first came out. It was really easy to go down the rabbit hole of spending hours in there creating the house, wedding, whatever of our dreams! Here’s the thing -- it’s a stellar business tool. On Episode 15 host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two Pinterest EXPERTS who give us SO many knowledge bombs about the platform! Pinterest is not social media, it’s a traffic-driving machine. You’ll likely listen to this show more than once -- even we will, and we were on it! That’s how much value this episode provides about marketing your business using Pinterest. Our guests... JEFF SIEH is a visual marketing consultant, specializing in Pinterest, Instagram, and video.  Jeff is the owner and Creative Director at His Design, Inc. where he has worked to help clients market themselves in the best way possible using a variety of mediums for over 14 years. He is also “Head Beard” at Manly Pinterest Tips where he is the creator and host of T

Host Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses. Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Successfully building, growing, and then selling a multi-award-winning chain of retail stores, she now focuses on empowering other retailers to build their businesses. Salena shares her background - how she got “here” - and THIS gold: - Cash Flow: 3 Places your business is leaking and how to fix it. - 3 Hacks to significantly change your online store. On this live show we had a great question from a viewer too, so Selena had a b

Host Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key. Our guests... Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Blockchain, FinTech, Payments, Women in Tech, and Marketing. Mary Ann Pierce - In 2017 “Meetings & Conventions Magazine” named Mary Ann Pierce, founder and CEO of MAP Digital, as one of “The Top 25 Women in the Meetings Industry,” noting: “Pierce is ahead of the curve, as the rest of the industry now embraces data capture and analytics as the next frontier.” Data is crucial. What you do with that data is even more so! On this show we have two guests who on the surface might seem like competitors, but this collaborative co

Host Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients. As Michael reminded us on this show, there is "riches in the niches." His niche is Dental Marketing. Michael is "The Dental Marketer" and he has a podcast by the same name -- The Dental Marketer. He’s worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested on how to market their dental practice. I was a guest on his podcast, and it hit me -- I bet our listeners would love to learn about Ground Marketing, which is the type of marketing his team teaches. Check out this quick 30-minute show! Other ways to find Michael: Twitter Instagram If you'd like to see the video recording of the show, here you go - Episode 12 Video.   We are “Making a Marketer”... in all ways. Check Ep.12 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review

Episode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners. WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien. Amanda Robinson Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads to social media content strategy, see how she can help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate. Kiki L’italien Founder & CEO of Amplified Growth & host of Association Chat. Amplified Growth is a DC-based digital marketing consultancy specializing in SEO, social media, and content strategy for associations and commercial clients. We talk strategy on this one, and there are a ton of nuggets shared about running your own business, personal br

On episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA. On this 30-minute show we talk about marketing automation. When people hear “Inbound Marketing,” they might think they know what it is based on the name, but it’s multi-layered. Will breaks it down, and likely makes us all believe we should be using a marketing automation tool! These tools aren't cheap, but they can replace many tools we’re already paying for. Give this quick episode a listen, and see how you can automate your marketing and sales processes.   We are “Making a Marketer”... in all ways. Check Ep.10 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWER

Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic. Guests... Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer. Terence Donnelly is Vice President of Sales for Experient - has been there more than 13 years. He’s especially passionate about the technology that accompanies the events space, and within exhibiting in particular. He’s also one of the hosts of TSNN’s weekly “Tweet Chat” called #ExpoChat - every Wed. at 1pm EST. Having exhibiting at tradeshows in your marketing mix is certainly something that makes sense for many businesses. We talk quite a bit about that, but we also talk about how to select which shows to participate in, and what else you might be able to do alternati

On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.”  We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster. This fun 30-minute show is a must-listen! How to reach Thom: @thomsinger ThomSinger.com & his podcast is "Cool Things Entrepreneurs Do" If you'd like to see the video recording, here you go - http://bit.ly/MaMEp8vid We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!   ::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers on Episode 7 as she welcomes her event industry professional guests: Scott Vitale – Founder and CEO of Spigot Labs Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using. Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand. Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!   We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTun

Join host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests: Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference. Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design. The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part. Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)!   We are “Making a Marketer”... in all ways. Check Ep.6 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://