Making A Marketer

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too. There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.  Our guests... Rachel Stephan - @StephanRachel / Montreal, Canada - Senior Event Marketing Strategist with sensov/ event marketing(tm) - Chief snöballer / snöball event influencer marketing She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad. Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK - CEO at Glea