Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he’s discovered and proven successful in reducing your per lead costs by up to 10x. Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works. During this interview, we discuss: 2:34 – How Hamlet helps his clients + What led him to working with technical growth 4:56 – How Hamlet got his first few clients + A hack for getting clients 7:42 – The breakdown of his Facebook and Google ad hacks 13:30 – The difference between online data and offline data + How to supplement data to optimize ads 17:36 – Experimenting with open targeting 20:17 – The breakdown of his Google ad hack 20:35 – Hamlet’s favorite growth tool + How it works 23:38 – His most recommended book 24:13 –

Richard Lau is the creator of NamesCon, now part of the GoDaddy family, and an entrepreneur who has generated millions of dollars of revenue in the internet and domain name industry. Richard recently successfully exited Resume.com and is now working on Logo.com. He’s here to share wisdom gained from his success in exiting several online business models, detailing what you need to know to position and package your business for exit in preparation for exiting several years into the future. Tune in to learn tips and tricks, as well as lessons learned, from an expert on preparing yourself and your business for a smooth and profitable exit. We talk about the importance of having a buyer’s mindset, contracts and documentation in place, awareness around licensing, having relationships with business brokers and lawyers, and much more. During this interview, we discuss: 3:15 – How Richard became successful in the domain industry 5:04 – A domain name he wishes he didn’t sell 7:28 – Learning about exiting a business fro

Dan McGaw is an award-winning entrepreneur and speaker, as well as the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. As one of the original growth hackers, Dan is here to give insights into how to leverage automation to save time and money, as well as grow your topline revenue. Tune in to learn the benefits of leveraging text messaging and other digital channels as marketing tools in your business, in addition to the many tools Dan recommends for integrating automation into your business processes. During this interview, we discuss: 2:16 – The inspiration behind Dan’s book, Build Cool Shit 3:07 – About McGaw.io 4:05 – The growth Dan and the firm has seen from 2019-2020 + The growth they’re projecting for the future 5:40 – The importance and potential benefits of automation in business 6:48 – How Dan has used automation to grow his business 9:35 – Automation as a tool for businesses with tight budgets 10:26 – Saving time + Customer acquisition: Lead scoring 12:31 – Great tools

Peter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He’s also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful “leave behind” before or after your virtual business meeting. You don’t need to throw away the fundamentals of sales, building rapport, and nurturing business relationships to successfully pitch in a virtual space. In fact, you should keep those fundamentals in mind and make minor adjustments to keep them relevant. Throughout the conversation, Peter emphasizes understanding technological barriers, utilizing stagecraft to be unignorable, and prioritizing body language and eye contact in onlin

Dan Lok is a serial entrepreneur, author, eight-figure business owner, and an expert in copywriting. Dan is back on the show to discuss his scalable copywriting formula and the strategy he designed to work for modern copywriting in 2020 and beyond. He also divulges expert advice on how to bring longevity and the ability to pivot to your business. Tune in to learn what copywriting truly is and why it’s important for selling on social media, as well as how to narrow down your messaging to be extremely effective and attractive. Everything is easier when you have a strong hook and Dan believes words are the true currency of business. Do you agree? During this interview, we discuss: 2:26 – What Dan is working on right now 3:33 – Unique software he has acquired and launched recently 5:00 – A bit about Dan’s background + What is copywriting? 8:07 – The difference between old school copywriting and modern copywriting 10:47 – The importance of effective copywriting on social media 13:11 – How Dan approaches copywritin

Jeremy Slate is a podcast and public relations master, as well as the CEO of Command Your Brand, a PR agency that books guests on podcasts to help them grow their brands and helps people in the podcast space utilize their content effectively. Jeremy is back on the show for the second time to divulge three insider secrets to getting more clients through podcasts. Tune in to learn how to maximize your ROI and get more clients with proven tactics (plus a few bonus PR hacks) he’s used with his own business and his own clients. During this interview, we discuss: 1:30 – Jeremy’s background + About Command Your Brand 4:36 – How to deliver an effective call to action with a dedicated landing page 9:14 – Utilizing email sequences 11:23 – Facebook Pixel code on your landing page 12:25 – How to leverage retargeted ads for your podcast 15:50 – Who do these strategies work for? 16:44 – Being effective with your appearances in the media 17:17 – How to connect with and work with Jeremy Plus, a whole lot more! Resources: Com

Cheryl Tan is a journalist, business owner, media trainer, and video coach who helps entrepreneurs show up better on camera. Because she is a video marketing and video creation expert, Cheryl is back on the show to discuss her five-part, no-fail framework for leveraging videos to grow your business. Tune in to learn the importance of using video as a marketing and growth tactic (especially in 2021), getting comfortable with creating relevant video content for your ideal audience, how to utilize videos as sales, customer support, and public relations tools, and even the best methods of promoting your unique video content. During this interview, we discuss: 2:18 – Cheryl’s background 3:24 – Why you need to start using video in your business 5:36 – Getting comfortable with the uncomfortable and the imperfect: The more you create videos, the better you’ll get! 8:58 – The 5 P’s of Cheryl’s video formula 10:51 – Preparing for video creation: Camera, audio, and lighting 12:17 – Positioning: Who are you connecting wi

Devin Miller is an entrepreneur, intellectual property (IP) expert, a patent and trademark attorney, and the Founder and CEO of Miller IP Law. He specializes in protecting startups and entrepreneurial companies with IP legal advice, setting them up for success. Devin is here to discuss how to leverage IP to scale and potentially exit your business, giving examples based on his experience with his own business and with his clients. He details Tune in to learn the three components of intellectual property, how to utilize patents to grow your business, and the right and wrong ways to raise capital. Plus, he shares a powerful piece of advice to keep in mind while considering the use of IP in your business strategies. During this interview, we discuss: 2:16 – Devin’s background + About the MBA competitions Devin entered 8:27 – What is intellectual property? + What Devin does as an IP attorney 10:30 – Leveraging IP to raise capital and as a differentiation strategy 14:24 – How does a patent protect you? How can you

Landon Stewart is a Co-Founder of Clients and Community, a company who has been building client-getting Facebook groups for over four years. His super power is helping consultants, coaches, service providers and entrepreneurs use Facebook groups to get more clients. Landon is here to discuss his proven strategy for starting and growing revenue-generating, client-generating Facebook groups. He touches on how he got clients early on in the business’s life, what types of content do really well with engagement on Facebook, and his #1 recommendation for using this strategy.  Tune in to learn how to grow a Facebook group and email list, write and promote content, bond with your group members, and use the Undercover Conversion Method to get paying clients.   During this interview, we discuss:  2:22 – The backstory of Clients & Community   5:00 – LinkedIn groups are dead but Facebook groups continue to grow: Why are Facebook groups so popular?  7:40 – How did you get clients early on in your business?  9:38 – Lan

Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he’s been helping his clients achieve their goals through digital media and storytelling, as he’s an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest. Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising. During this interview, we discuss: 1:52 – About Bob Regnerus 4:11 – When was your recent book released, what is it about, and who is it for? 5:17 – The value in pulling ideas from different sources and te

Chris Porteous is the CEO of Grey Smoke Media, which builds sales funnels and marketing workflow solutions for businesses across North America. His growth-focused agency, My SEO Sucks, has helped clients generate tens of millions of dollars and has one of the lowest churn rates of the industry. Chris is here to address the question: Is SEO dead? We discuss the importance of looking at SEO as part of your entire business, its future, and your journey in marketing, as well as the biggest changes he’s seen in SEO in the last few years. Tune in to learn which aspects of SEO aren’t working today that were working a few years ago, like over-optimized SEO keywords and link building methods, as well as how to leverage SEO optimization holistically across all your social media channels to build your digital footprint and increase your SEO’s effectiveness. During this interview, we discuss: 1:51 – About Chris Porteous 3:07 – Did you raise any capital for your ventures or did you bootstrap? 3:21 – Chris’s take on the qu

Tim Higham is an entrepreneur with 25+ years of experience and several exits under his belt. He is currently the leading visionary and creator of AscendTMS, the world’s most popular TMS (Transportation Management System) software with over 30,000 customers in 20 countries. Tim is here to talk about how he is leveraging a unique partnership model to grow his business. He explains how the model works, who his first big partnership was, and the framework for how he monetized this partnership model. Tim also details how he scaled his processes holistically and nurtures his client relationships so that everyone profits. Tune in to hear some wise words on the benefits of using a milestone approach when going digital and the disadvantages that arise when you have too many developers on a project. During this interview, we discuss: 2:45 – What is TMS and how did Tim get into this industry? 13:44 – How a partnership model took Tim’s business to the next level 18:40 – Who the first big partnership integration Tim got w

Oliver Chwojko is Growth Experts’ resident Google Ad Expert and works with Triple R Marketing. Oliver is here to discuss our new remarketing campaign and to explain how to generate leads and sales by using Google Ads in the cold traffic, where it can scale up. We break down the purpose and strategy behind this basic search campaign and even dive into Google’s new campaign for increasing brand awareness and engagement, Discovery Campaigns. Tune in to learn about the update that Google is launching soon for credit-related ads, the biggest factor to consider when launching Google Ads, and how we’re using a quiz and a webinar as strategic parts of the marketing funnel to achieve a specific goal in the campaign. Stay connected with Growth Experts to see the results of our campaign! During this interview, we discuss: 2:05 – Introducing our campaign study 3:10 – The first step in creating a cold audience list from existing traffic 4:09 – Creating brand awareness with keywords 4:47 – The goal of the campaign + Their

  Jordan West is an entrepreneur who almost went bankrupt owning a Mexican chain restaurant. He’s built multiple 7 figure businesses and now helps eCommerce stores move from 6 to 7 figures in revenue using strategies he uses on his own business. Jordan and his family own a clothing brand called Little & Lively, as well as an eCommerce marketing agency called Mindful Marketing. He also hosts the Secrets to Scaling Your eCommerce Brand Podcast. Jordan is here to speak on how he was able to generate over $250,000 in eCommerce sales in 24 hours with no direct paid ads.   Tune in to learn the steps he took to develop his strategy, including gating his website, creating a VIP group, and an SMS list. Jordan explains how he’s able to scale a very personal message that’s included with every purchase and shares two books that helped him on his entrepreneurial journey.  During this interview, we discuss:  2:37 – About his eCommerce brand, marketing agency, and mastermind   6:00 – The breakdown of Jordan’s strategy

  David Kidder is an experienced entrepreneur, angel investor, and Co-Founder and CEO of Bionic, a company that installs proprietary solutions designed to unlock new growth and competitiveness for the world’s largest enterprises. David is here to talk to us about how to shift from surviving to thriving and what that looks like in business. He emphasizes solving customer needs in relation to how they’ve changed, experimentation with customers, and ambidextrous leadership. Our relationships with our personal and professional domains, as well as our relationships to our customers and their needs have all changed. Tune in to learn how you and your business can shift with them!  During this interview, we discuss:  2:41 – David’s backstory on how he got into investing and entrepreneurship  4:18 – Some of Bionic’s partners  5:53 – Why are we surviving rather than thriving?  7:41 – What are we trying to solve in relation to how has the need changed?  09:29 – The difference between surviving and winning  10:05 – Shif

Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing.   During this interview, we discuss:  2:32 – About Obviously and why Mae started it  3:14 – What drew Mae to social media marketing?  4:10 – Brands Mae has worked with + Examples  5:15 – Why you need to consider getting on TikTok  9:30 – How to work with influencers on TikTok  11:27 – Why utilizing micro influencers is better  12:58 – An example of a campaign that works well with micro influencers on TikTok  14:17 – Cost: What to expect to pay influencers on TikTok  17:36 – Working with Millie Bobby Brown’s line Fl

  Manuel Suarez is the Founder and CEO of AGM Marketing Agency, which has generated over 3 billion views and 5 million leads with social media marketing. Manuel is here to talk to us about his lead generating strategy, starting with finding your unique superpower and why it’s essential to excessively communicate about it via content creation, so that you can offer your value to the world. He speaks on the importance of structure and strategy in creating value for the world and how to make people see the value in free products to keep them engaged with your brand.  During this interview, we discuss:  2:19 – Manuel’s backstory: How bankruptcy lead to entrepreneurship  7:35 – Introducing the framework behind his lead generating strategy  10:17 – Figuring out your superpower  12:41 – Execution: Excessively communicate about your superpower   15:18 – Determine your value, create content to offer that value to the world, and then structure your content creation  18:20 – You really have to care about people and wor

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. He was also the Co-Founder of Peachtree. Bryan is a believer that you can grow any idea into a successful business with the “Get, Keep, Grow” concept and being relentless with learning and improving. During this interview, we discuss: 2:42 – The story behind why Bryan decided to launch GreenPal. 4:54 – How does he fund his business? 6:26 – Bryan shares insight into the size of the business. 8:23 – He explains his concept of “Get, Keep, Grow” and how he implements it. 15:33 – What did Bryan realize he needed to apply to GreenPal to make their value stick to consumers? 18:00 – The importance of making mistakes and being relentless about constant improvement 19:39 – What you need to think about and act on in order to see growth in your business 21:49 – Bryan shares a story of why you shouldn’t always follow the footsteps of other companies. 22:39 – How to increase durability in

Derek O’Carroll is the CEO of Brightpearl, a retail operations platform for retailers and wholesalers. Derek worked with many startups and has made many exits in his career. He got involved with Brightpearl when it wasn’t profitable and is here to talk to us about how he facilitated Brightpearl’s turnaround. Derek details the process he went through to evaluate what was working and what wasn’t, to get rid of unprofitable customers, and the key project that he started when he first joined the company. Tune in to learn the impacts of changing pricing and customer focal point on Brightpearl’s churn and dollar retained revenue, as well as the strategies Brightpearl uses to get new customers. During this interview, we discuss: 1:08 – A bit about Derek’s background 3:00 – Introducing the turnaround of Brightpearl 3:30 – What is Brightpearl and why did Derek choose to work for Brightpearl? 5:09 – How Derek identified companies in markets that could be disrupted 6:33 – The size and scope of Brightpearl: Now & The

John Ghiorso is the Founder and CEO of Orca Pacific, a full-service agency focused exclusively on helping brands succeed on Amazon. He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. John is here to talk to us about the three major trends regarding Amazon that businesses need to pay attention to in 2020. He speaks on making sure you’re using all the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, and having a strong content and SEO strategy. Tune in to learn why it’s critical to get your business online and the value in focusing on content marketing and what’s important to your audience.   During this interview, we discuss:  2:18 – Orca Pacific’s evolution and growth  4:31 – Has the covid-19 pandemic heightened the need for brands to get on Amazon?  6:33 – The strategy that leads to Orca Pacific’s customer acquisition   9:3