Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

CEO of Consulting Success®, Michael Zipursky, walks us through the two major components of marketing he stands by; ideal client clarity and the magnetic message with an added three parts on developing a magnetic message for your ideal client.  Michael was born in Toronto and raised in Israel for 5 years of his infancy. When he moved back to Canada, Michael did not know a word of English. Feeling ostracized, he took this energy a funneled it into sports and himself. Once entering his first year at university, Michael and his cousin Sam started their own consulting business focusing on web design. Two more businesses later, they got back together to start Consulting Success® which he is now the CEO of.  Tune in to hear Michael’s story…  [01:09] Introduction to Michael Zipursky  [02:36] Background  [06:21] Two components for marketing  [07:26] Ideal client clarity  [12:09] The magnetic message  [13:29] Three-part formula on developing a magnetic message   [19:12] Consulting early stage startups  [23:27] Consulti

Scaling a business in the middle of a pandemic can’t possibly be an easy feat, but Dan Morris did it. With help from his team over at Mind Racer, Dan was able to help a sass company 5x their business using what he calls the four R’s; review, refine, roll out, repeat (and replace). This is only a dent in a goal that is positively impacting 1,000 businesses by 2025.  Dan is an investor, advisor, and growth expert, and being the youngest of four high-performing siblings meant consistently needing to overachieve. Though he had no desire to pursue higher education, Dan focused on perfecting what he was good at; selling. Through this, he earned the trust of entrepreneurs, which in turn resulted in promotions and access to greater opportunities.  Tune in to hear Dan’s story…  [01:10] Introduction to Dan Morris   [01:50] Case study  [02:32] Backstory  [05:46] Biggest changes between pre-pandemic, mid pandemic, and present time  [08:41] Mindracer process  [10:33] The four R’s process: review, refine, roll out, repeat 

With over 20 years of experience in executive leadership consulting, Mark Jacobs gathered his knowledge and opened his own company, Scalewerks. Scalewerks is a holding company that focuses on accelerating businesses that are in their early or mid-life. In this episode, Mark gives us a quick rundown on how the Scalewerks process works using 4 quick bucket items; 1st working hard, 2nd creating process, 3rd customer value/experience, 4th redesign of the business model. Mark comes from the quality management world, so naturally, process is important to him. At the age of 26, Mark found himself in a meeting with his last employer, Motorola, where he thought to himself if this is really the direction this company was headed? Wanting to offer more to business, Mark finally broke away to become an entrepreneur.  Tune in to hear Mark’s story…  [01:13] Introduction to Mark Jacobs   [02:03] Challenges most often seen,   [02:32] Background on Mark   [04:00] Entrepreneur for 20 years  [05:36] Scalewerks today  [06:57] An

Sheila Brown, a two-time 7-figure business owner, walks us through having to build a business from scratch twice. March 2020, Sheila was forced to shut down, and instead of waiting around, she built a new business online where she now makes close to 400k a month. In this episode, Sheila gives a rundown on how she made it happen.  At 28 years old, Sheila found herself in the worst position she could imagine; broke, jobless, and divorced. Being sick and tired of living this life, Sheila found a permanent makeup and training course that was only 5-days long and from there, her brick-and-mortar business emerged. A decade later, Sheila would have to go through the whole process again only this, through online platforms only.  Tune in to hear Sheila’s story…  [01:08] Intro to Sheila Bella  [02:16] Backstory on Sheila   [06:10] Brick and mortar business  [08:51] Investing in business coaching and mentorship and masterminds  [10:24] Roadmap for launching new online business  [13:28] Transferring skillsets from real l

23-year-old multimillionaire Jack Murphy is an entrepreneur and digital marketing expert. In this episode, Jack walks us through how he built “I Love My Freedom” into a massive brand generating 25 million in sales a year, all by learning how to leverage click funnels and using subscription newsletters to his advantage.  Since the young age of 7 years old, Jack found himself building websites and selling products on eBay. By the time he got to high school, Jack had made his own motivational sports e-commerce brand. When 2015 came around, and Trump announced his run for presidency, Jack had a hunch that he would win, and thus, I Love My Freedom was born.     Tune in to hear Jack’s story…  [01:08] Intro to Jack Murphy   [01:57] Backstory on Jack   [03:14] Pivoting to online marketing  [05:03] Tapping into a movement   [06:56] Framework on using click funnels   [09:15] What a click funnel looks like  [13:58] Next step to monetizing that customer  [17:38] Conversion rate of SMS vs email   [21:17] Subscriptions bui

Founder of Rose Garden Consulting, Ali Mirza, is an entrepreneur and visionary and in this episode, Ali gives a detailed rundown of three strategies he uses to optimize underperforming sales teams and reveals the making of his new book “Predictable Closing,” set to be released early fall.   Ali Mirza started in sales at the age of 21 when he was going door to door selling life insurance. During his short four years there, Ali became a sales manager while building a sales team of 50 reps. Ultimately, he recognized that this was not the type of lifestyle he wanted to pursue and so then he started Rose Garden Consulting, now 10 years later he is one of the top consultants in the game.    Tune in to hear Ali’s story…  [01:07] Intro to Ali Mirza  [02:11] Background  [04:38] Book - Predictable Closing  [06:34] How to optimize an underperforming sales team  [07:42] Strategy  [09:53] Understanding and defining the numbers    [11:38] Only way to grow a business is through visionaries  [13:26] Listening in on calls  [1

As a serial entrepreneur, Sean Matson is bringing disruptive technologies to market and empowering others along the way. With 5 deployments under his belt, Sean is no stranger to a challenge. His experience on the front lines uniquely prepared him to create innovative products for both civilian and military life. Sean shares how his high-touch customer acquisition strategy has attracted customers to his most recent endeavor, Cardomax.   Sean Matson served 13 years as a Navy Seal before plunging into entrepreneurship full-time. Most recently, Sean launched Cardomax, a liquid supplement company committed to producing high quality supplements with clean ingredients. Sean is also CEO of MATBOCK, a veteran owned and operated business that creates lighter and more practical equipment for every environment. Additionally, Sean helped found Shop Decon, a veteran owned cleaning supplies company. His passion for business started while he was still serving in the Navy SEAL Reserves, with the launch of Strike Force Bevera

At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product-led content to grow her business. Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable. Tune in to hear Xenia’s amazing story… 1:17 – Overview of Planable 3:11 - Workflow problems at the social media agency + the Solution 5:09 – The journey… 0 to 1000 7:17 - Fundraising & Break-Even points 8:29 – Product-led content and SEO

Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business. Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago. Tune in to hear Reid’s exciting story… 2:19 – What is Vokal? 3 Buckets for Quantitative Growth 3:19 – Being the Best Option vs. Being the Only Option 5:58 – Why you need multiple playbooks 7:30 – Track Record vs. MBA 8:58 – Buyer Behavior…What you need

Moms will do anything for their kids…and Susie Carder is no exception. A single mom of two daughters, Susie was struggling to make ends meet as a hairdresser. Determined to give them (and herself) the best life possible, she got on the “whatever it takes plan.” Little did she know this plan would soon turn into 5 multi-million-dollar companies and two 10 million+ dollar businesses. We discuss how Susie’s sales & business strategies allowed her to scale her businesses to exponential success. Recently featured in The New York Times, Forbes Magazine, and the Associated Press, Susie Carder is the creator of radical business strategies that have helped thousands of entrepreneurs achieve exponential growth and triple their profits. She is the creator of 10 organizations and the author of Power your Profit. Currently, Susie coaches small business owners, managers, and entrepreneurs in professional management and efficiency to streamline channels of profit for companies. Previously, Susie was president and COO of

Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm. In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up! During this interview, we discuss: [02:21] – Backstory on Zach Teperman [03:41] – Zach’s specialization (or not) in pr [05:05] – Clients [05:48] – How Zach generated exposure and create awareness [08:28] – Getting big media exposure with little to no money [12:28] – Disco

Eli Harris founded two successful startups before the age of 30 and is now the President and Co-Founder of R-zero, taking on his biggest challenge yet, which is to tackle the transmission of pathogens in the covid-19 era and into the future. Eli founded R-zero in April of 2020 and in less than a year, he’s made over $11 million in sales. Listen in as Eli shares how he disrupted a 100+ year old industry and made over $11 million in sales during a global pandemic, as well as what R-zero is doing to impact the fields of healthcare and pathology. He shares insight into the benefits of using UVC towers and technological innovations to prevent infection, R-zero’s unique subscription service, and misconceptions of the accessibility of industry disruption. During this interview, we discuss: 2:25 – Eli’s entrepreneurial journey 4:01 – About R-zero & What attracted you to pathology and pandemics? 7:08 – What is your market? 7:41 – 2 ways R-zero disrupted the disinfection industry & R-zero’s value proposition 12

Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world. One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow. During this interview, we discuss: 2:59 – About Howard’s book: Winning Digital Customers 4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients 8:00 – Howard’s business growth 10:06 – Why do rapid customer research? 13:45 – A simple framework for how to do rapid customer research 22:27 – Making cu

Ahmad Munawar is the Founder of Boutique Growth and the creator of the 90 Day Pipeline, a coaching program that helps B2B consultants and service providers fill their pipeline with 5 and 6-figure deals without begging for referrals, wasting time networking, or spending money on advertising. Listen in as Ahmad breaks down his framework for how he went from a solopreneur to a CEO making $300,000/month in 30 months. He emphasizes the importance of having a desirable offer, solving bottlenecks in your business, and reinvesting your profits in your company instead of giving yourself huge paychecks. During this interview, we discuss: 3:16 – What led Ahmad to become an entrepreneur 4:52 – About his company, Boutique Growth 6:54 – How Ahmad grew from $10k/month to $300k/month 11:57 – Best strategy for testing offers 14:28 – Scaling marketing 19:30 – Scaling sales 22:16 – Scaling delivery and fulfillment 28:49 – His biggest challenge right now 29:14 – Ahmad’s favorite growth tool 29:35 – His most recommended book 29:5

Darrell Amy is a growth strategist, speaker, and the author of the best-selling book, Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth. He’s also the host of the Revenue Growth Podcast and co-host of the Selling from the Heart Podcast. Darrell is here to talk to us about how to set growth goals in an uncertain market, which is a topic that’s very relevant to 2021, yet not talked about much. Setting goals while transitioning out of a pandemic will be challenging, but in this episode, Darrell gives you valuable information and advice that will help you set smart business goals in 2021. Tune in to learn methodologies for projecting future performance based on past performance and the top mistakes businesses make when setting goals, as well as in their approach to growth strategies. Darrell teaches you the importance of using net new and cross-selling in your growth strategies and shares resources you can take advantage of to help launch your business to new heights this year. During

Elaine Pofeldt is an independent Forbes journalist and the author of The Million-Dollar, One-Person Business. Elaine is back on Growth Experts to share the updates she’s made to her book since we last spoke, featuring fascinating case studies of million-dollar, one-person businesses. She talks about how these businesses were impacted by the covid-19 pandemic, innovative pivots they’ve made, and methods they’ve used to diversify and scale their revenue. Tune in to learn how savvy businesses are coming out of the pandemic stronger than ever, the importance of consistency and dedication in growing a business, and how to diversify your revenue in 2021. Fortune favors the bold and this episode highlights businesses that embody that phrase to the fullest! During this interview, we discuss: 2:00 – How the pandemic has impacted Elaine’s business 2:36 – About her next book, Tiny Business, Big Money 3:43 – A case study of a million-dollar, one-person business and how they’ve been impacted by the pandemic 7:35 – The imp

Jonathan Kazarian is the Founder and CEO of Accelevents, an all-in-one virtual and hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and memorable experiences. As many organizations are pivoting from live events to virtual or hybrid events, Jon is the expert you need to listen to if you want to make that transition as seamless as possible. Most small businesses don’t throw events… but they’re missing out on huge growth opportunities! Jon works with many small businesses that have seen tremendous success with virtual events by using the Accelevents software. Listen in as Jon teaches you how to leverage virtual events in order to connect your customers, optimize your partnerships, and grow your small business. Plus, you’ll learn the many benefits of attending and hosting virtual live events. During this interview, we discuss: 1:51 – Why Jon started Accelevents 5:28 – The impact of hosting events 6:35 – How Accelevents differs from other virtu

Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews. Christina’s here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you’ll learn what the best platform is for building relationships with journalists and other members of the media. During this interview, we discuss: 2:32 – Why Christina decided

Bill Durrant is the Founder and President of the fasting growing full-service media agency in the world and Ad Age’s Small Agency of the Year, Exverus Media. Bill and Exverus empower growth-stage, culture-creating brands through data, creativity, and insight-driven media planning. He develops creative media ideas and grows brands that he believes in. On top of that, he’s the author of a new book, Digital Stone Age. Is TV dead? Despite the rise of digital media and advertising, Bill is here to discuss what’s really working to drive growth in business, giving us the scientific research behind why we need to execute a balance of traditional brand building tactics with modern, digital brand building tactics. Tune in to learn the best way to grow a brand in 2021 and beyond, why it’s importance to stay ahead of measuring and understanding success, and what advertising strategies businesses with smaller budgets should be using. During this interview, we discuss: 2:08 – The inspiration behind Bill’s book, Digital Sto

Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter’. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing. Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page. During this interview, we discuss: 2:15 – Jacob’s journey to discovering SEO and copywriting 3:11 – What is copywriting? 3:38 – The Internet’s Best Copywriting Course 4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter’ 6:01 – How to outrank large companies on Google 12:04 – The importance of being willing to invest your time in SEO research 13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter’ get? 14:49 – Using a mindset of