Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Cheryl Tan is a journalist, business owner, media trainer, and video coach who helps entrepreneurs show up better on camera. Because she is a video marketing and video creation expert, Cheryl is back on the show to discuss her five-part, no-fail framework for leveraging videos to grow your business. Tune in to learn the importance of using video as a marketing and growth tactic (especially in 2021), getting comfortable with creating relevant video content for your ideal audience, how to utilize videos as sales, customer support, and public relations tools, and even the best methods of promoting your unique video content. During this interview, we discuss: 2:18 – Cheryl’s background 3:24 – Why you need to start using video in your business 5:36 – Getting comfortable with the uncomfortable and the imperfect: The more you create videos, the better you’ll get! 8:58 – The 5 P’s of Cheryl’s video formula 10:51 – Preparing for video creation: Camera, audio, and lighting 12:17 – Positioning: Who are you connecting wi