Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Derek O’Carroll is the CEO of Brightpearl, a retail operations platform for retailers and wholesalers. Derek worked with many startups and has made many exits in his career. He got involved with Brightpearl when it wasn’t profitable and is here to talk to us about how he facilitated Brightpearl’s turnaround. Derek details the process he went through to evaluate what was working and what wasn’t, to get rid of unprofitable customers, and the key project that he started when he first joined the company. Tune in to learn the impacts of changing pricing and customer focal point on Brightpearl’s churn and dollar retained revenue, as well as the strategies Brightpearl uses to get new customers. During this interview, we discuss: 1:08 – A bit about Derek’s background 3:00 – Introducing the turnaround of Brightpearl 3:30 – What is Brightpearl and why did Derek choose to work for Brightpearl? 5:09 – How Derek identified companies in markets that could be disrupted 6:33 – The size and scope of Brightpearl: Now & The