Weekly Bs: Relationship-centered Chiropractic Marketing

Chiropractors can be a little weird. This shouldn’t come as a shock to anyone who has dealt with chiropractors. Sometimes they say weird things. Sometimes they do weird things. That doesn’t make chiropractors bad. In this week’s podcast, I talk about a recent encounter with a chiropractor. She got offended by me for referring to her practice style as weird. I’ll explain exactly what I said and why, and I’ll talk about how my advice to her can help you. Let’s talk about it.

Chiropractic is a very intimate business. We aren’t selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come. In this week’s podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chiropractors make when they go about their marketing too robotically, and how your personality impacts which marketing extreme you tend to favor. Let’s talk about it.

One of the realities of being a chiropractor is that there are always more things to do than there is time to do them. Most chiropractors don’t get to just see patients and then go home. They have a never-ending to-do list, and many times it can feel like NOTHING is changing in spite of the endless hours of work. Why is that? In this week’s podcast, I talk about one of the most common reasons why chiropractors can work themselves to the bone without it making much of a difference in their practices. I also discuss what chiropractors can do to finally start heading their practices in the right direction. Let’s talk about it.

Most chiropractors don’t get anywhere near the number of new patients from social media that they would like to. They consistently create content, but they get very little from it. It’s super frustrating. In this week’s podcast, I talk about why more content does NOT equal more new patients. I also discuss the two main reasons why chiropractors don’t get more new patients from social media. Let’s talk about it.

There are a lot of different ways to be successful as a chiropractor. Some chiropractors have cash practices. Some are all insurance. Some chiropractors are technique nerds, while others are more of a jack of all trades. Regardless of the direction you want to go with your chiropractic practice, it's important to be honest about the skills and habits you will need to be successful. Do you have what it takes? Let's talk about it.

Chiropractors pretty much all know they need to have a website. But most chiropractors don’t know the difference between a good chiropractic website and a bad chiropractic website. In this podcast episode, I talk about the main purpose of websites for chiropractors. I also discuss some of the common mistakes and assumptions that chiropractors make about their websites. Let’s get into it!

In this podcast episode, I had Chris from PatientCentered.co.uk hanging out with me. We spent some time talking about what it was like for Chris to grow up as the son of a chiropractor. We discussed one of the biggest differences between practicing chiropractic in the UK vs the US. We also talk about what it means to be a patient-center chiropractor. Let’s get into it!

Off and on I get asked, “Why did you close your practice?” I don’t know that I have ever talked about it in-depth on the podcast before, so I thought I would take the opportunity to do that now. In this podcast episode, I talk about why I walked away from my chiropractic practice. I discuss what I would do differently if I had to do it over again, and I give a few pieces of advice for other chiropractors. Let’s get into it!

Lately, I have had several clients reach out to me because their online reviews are not showing up on Google. They know for sure that the reviews have been left because the patients can see it on their end, but it never shows up on the chiropractor’s Google Business Profile. What’s up with that? In this podcast episode, I talk about why Google removes some chiropractor reviews and what (if anything) chiropractors can do about it. Let’s get into it!

Chiropractors often struggle with a poverty mindset. Someone asked me where I thought the chiropractic poverty mindset comes from, so I decided to talk about it. In this episode, I talk about chiropractors, their poverty mindset, and what they can do about it. Let’s get into it!

The other day I saw a chiropractor who was bragging on their website about never doing care plans. Care was only provided on an as-needed basis. It made me think, Is as-needed the opposite of a care plan? Is avoiding care plans altogether what’s best for chiropractors and their patients? In this episode, I talk about the extremes of chiropractic care plans. I also let chiropractors know what they should and shouldn’t do regarding them. Let’s get into it!

Being a chiropractor can be very stressful and overwhelming. Often chiropractors finish up school and they are only thinking about the patient care side of things. Then they start practicing and realize that there is WAY more to being a chiropractor than just taking care of patients. In this episode of the Rocket Chiropractic Podcast, I talk about two HUGE things that cause chiropractors to be stressed out and overwhelmed. Let’s get into it!

Chiropractors often ask me about Google ads and local SEO marketing. Some chiropractors want to know the pros and cons so they can make a better decision. Other chiropractors just cut to the chase and ask which one is best. In this episode of the Rocket Chiropractic Podcast, I talk about how Google ads compare to Local SEO. I discuss which one is best in different circumstances. I also let you know which one I would recommend and when. Let’s get into it!

Year-long chiropractic care plans are pretty common amongst a lot of chiropractors. Patients will come in with a particular problem (big and small) and they will leave with care recommendations that last for an entire year. Where did the practice of year-long care plans come from? Why would chiropractors think it’s a good thing? Why would chiropractors be opposed to it? Let’s talk about it.

I’m going to start off by saying this, I think most chiropractors should make more money. It costs a lot of time and money to become a chiropractor and there are a LOT of them who are struggling to make ends meet. Why is that? In this episode, I talk about how much money chiropractors make in each state. I discuss how the average income for chiropractors and schooling costs compare to other professions. And I talk about the biggest factor when it comes to how much money a chiropractor makes. Let’s talk about it.

I have such a heart for new chiropractors. The choices chiropractors make at the start of their careers can make the difference between a long, successful career and a total dumpster fire. Being a chiropractor can be incredibly rewarding. It can also be your worst nightmare. Chiropractors often make their practice life harder than it has to be by trying to go too BIG too early. New chiropractors often get bad advice from the people around them because those people think there is only one way to be a successful chiropractor or they think that starting a micro practice is unprofessional. In this episode, I talk about the benefits of starting very small and why many new chiropractors should consider doing just that. Let’s talk about it.

If you want to run a successful chiropractic practice, you can’t believe a lie. In the last episode, I started talking about the 8 chiropractic lies that so many chiropractors tell themselves and each other. In this episode, I continue that conversation. I talk about how you can’t double your practice without spending money, why content is NOT king, why done right is more important than just done, and how difficulties are a normal part of chiropractic practice. Let’s get into it.

Running a successful chiropractic practice is hard. Running a successful chiropractic practice while believing a lie (or lies)…that’s harder. In this episode, I talk about the 8 lies that chiropractors tell themselves and each other. I discuss the additional stress that comes along with unrealistic expectations, and how believing any of these chiropractic lies will undermine their success. Let’s get into it.

Most of you know Kevin Christie from the Modern Chiropractic Marketing Show. He’s a friend of the show, and I thought this would be a great time to have him back on since he has a new book called “Doing It Right: Modern Chiropractic Marketing.” In this episode, Kevin and I talk about the craziness of the last several months. We talk about the importance of building a loyal tribe, and we discussed some of the ins and outs of modern chiropractic marketing. ENJOY!  If you want to pre-order Kevin’s new book, you can do that here.

Episode 300! That’s crazy. Let’s talk about chiropractic! In this episode, I talk about vitalistic chiropractic vs mechanistic chiropractic. I discuss the personalities, practice styles, and even the style choices of each side. I also talk about the dangers that chiropractors face when they go to the extremes of chiropractic. Enjoy!