Weekly Bs: Relationship-centered Chiropractic Marketing

New Chiropractors Need To Understand Who They Are Have you ever asked yourself the question, “Why would people choose me?” I’m going to assume you aren’t the only chiropractor in your area. That means all of your potential new patients have a choice. So why you? Another good question is, “Who am I trying to help?” I know that some young chiropractors think they can help anyone with a spine, but that’s a very impractical way to run a business. If you try to be everything to everyone you will end up being nothing to most people. Businesses that clearly know who they are, what problems they solve, and who they help the most are the most successful businesses. Chiropractic practices are no exception to that rule. So in this podcast episode, I talk about the importance of knowing who you are. I discuss why chiropractors need to clearly identify the people they help and the problems that they solve. Let’s get into it!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice

New Chiropractors Need To Understand Their Situation The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it’s not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble. Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal. If you think you aren’t supposed to be at least a little nervous…that’s unrealistic. So in this first podcast episode of the series, I talk about the reality of being a new chiropractor. I discuss the importance of being good with your hands, debt, and the lack of high-paying jobs. I also talk about success and the mistake of always trying to hit home runs. Let’s get into it. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropracti

A lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that’s a mistake. I don’t believe that people go from horrible to great. I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those strengths to improve their practice.  Chiropractors don’t have to be great at everything. Being great at everything is an unrealistic expectation that will result in frustration for any chiropractor who tries to do it. I talk about that and more in this week’s podcast. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. Sometimes I forget that some of my listeners don’t know that I was a chiropractor for 9 years. I’m not just some guy who’s trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which is why it’s always strange when someone accuses me of being anti-chiropractic. Yes, I do criticize the chiropractic profession. But that’s not because I hate it. It’s because I love chiropractic and I would like to see the profession grow. Chiropractic care is awesome, and more people need to be exposed to it. With that said, I thought it might be interesting to talk about a few things that I HATE about the chiropractic profession and why I wish they were different. Also, I talk about a few things that I LOVE about chiropractic and what makes the profession so great. So in this podcast, that’s exactly what I do. Let’s get into it! Business & marketing training f

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain. More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous system. Some chiropractors go as far as calling themselves “Nervous System Doctors.” That’s a mistake. In this week’s chiropractic podcast, I talk about why some chiropractors call themselves Nervous System Doctors. I discuss why I think that’s a terrible thing to do, and the problems that come from it. I also talk about the different approaches to chiropractic and I share some of the reasons why chiropractors should be proud to be chiropractors. Let’s get into it! Business & marketing training for chiropractors: ht

Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet. Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isn’t a compelling reason for another website to link to theirs. In this week’s chiropractic podcast, I talk about 2 different types of content that will help chiropractors get more backlinks. One of the ways is so simple that every chiropractor should do it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rock

In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world. They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily. The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life. The discussion also touches on the significance of embracing the journey, navigating resistance, and making choice

Life is hard for everyone. I think we can all agree on that. But life isn’t equally hard for everyone, and that often upsets people. Life isn’t fair. In this week’s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

Chiropractors often wonder why they don’t get referrals from other medical professionals in their area. Many chiropractors assume it’s because medical doctors don’t like chiropractors. Sure, there may be some of that. But I don’t think that’s the main reason why medical doctors don’t refer to chiropractors. In this week’s chiropractic podcast, I talk about 3 reasons why the average chiropractor doesn’t get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust influence the referral process and what chiropractors can do about each of those issues. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search. Just think about it. There are currently people who are going to Google and searching for their next chiropractor. That’s awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you? In this week’s chiropractic podcast, I talk about the factors that impact where a chiropractors shows up on Google. I also discuss the importance of a new-patient-focused website and having a chiropractic website that helps transition people from non-patients to patients. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/

In my last podcast, I did an overview and talked about some of my observations in an article I wrote called “Top Chiropractors On Instagram: What Can We Learn?” There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites. In this week’s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that. Let’s get into it! Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I recently finished an article called “Top Chiropractors On Instagram: What Can We Learn?” I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following. So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns. In this week’s chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large followings didn’t make my list. And I talked about a few observations that I noticed as I was digging through chiropractic content on Instagram. Let’s get into it! Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https:

Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I’ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn’t great, but the bottom line regarding marketing is all about return on investment. In this week’s chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or TV. I also talk about alternative advertising options that would probably work better for the average chiropractor.  Let’s get into it!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websi

One of my clients emailed me recently and asked about how to start selling products on his website. It’s not something that I’ve ever talked about on the podcast, so I thought it would make an interesting episode. In this week’s chiropractic podcast, I talk about why a chiropractor should and shouldn’t be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways it’s done. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I recently heard someone say “Don’t own things that are not yours to own.” That made me think about all the things that chiropractors “own” that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn’t make it worse. In this week’s chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

More often than not, successful chiropractors are also small-business owners. It’s hard to make a good living as a chiropractic associate. That’s why so many chiropractors venture off on their own shortly after graduating. Unfortunately, being a small-business owner isn’t an innate skill. It’s also not something that most chiropractors learn about before graduating from chiropractic college. So chiropractors find themselves trying to grow a successful practice without the skills necessary to grow a successful practice. It’s frustrating. In this week’s chiropractic podcast, I talk about why so many chiropractors are asking the wrong questions. I discuss why so many chiropractors just want someone to tell them WHAT to do. I also talk about why knowing what to do is dangerous if chiropractors don’t also know why they are doing it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career. After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice.  In this week’s chiropractic podcast, I talk with Dr. Margie Smith about the upside of a micro practice for chiropractors. I talked to her about why she decided to start a micro practice, how her practice has evolved, and what some of the keys are that have helped her grow a successful practice. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropr

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practice is patient retention. Now I’m sure that most chiropractors would just prefer that I give them a simple “secret” to patient retention. But I’m not sure that something like that exists. I am sure that there are a couple of foundational principles regarding patient retention that every chiropractor needs to follow. In this week’s chiropractic podcast, I talk about the 2 keys for chiropractic patient retention. I discuss why neglecting these two things will always result in a chiropractic practice with poor patient rete

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesn’t seem to be too much to ask, right? Unfortunately, for many chiropractors, they struggle to do just that. They get out of school, excited about their new career, only to find out that it’s not as simple as getting a job, helping a lot of people, and making a good living. Sure, there are plenty of jobs out there for chiropractors, but most of them are well below 6 figures. I’m not the type of person who believes that money is the only thing that matters, but I do believe that the aver

Chiropractors have often heard the quote, “Content is KING.” But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is? In this week’s chiropractic podcast, I talk about the different types of chiropractic content. I discuss why it’s important for chiropractors to lean into their strengths. I talk about why the intent of the content is one of the most important things for chiropractors. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo