Maximize Your Social With Neal Schaffer

1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I'm partly to blame!). Based off of webinars I provided for both the University of Jyvaskyla in Finland as well as the email marketing software company GetResponse, learn all you wanted to know to get you inspired to do more with email marketing and lead magnets.Key Highlights [03:54] The 6 Things You Can Do In Digital Marketing[07:36] The Value of Email Marketing[09:36] How To get Repeated Touches[11:05] Active Email Account Statistics[12:18] Email Marketing ROI[15:12] How To Grow Email List?[16:47] Essential Components of A Lead Magnet[17:35] Mistake Brand Do In Email Marketing[19:29] Other Ideas For Lead Magnets[23:10] Different Approaches To Grow Your Email ListNotable QuotesThe value of email marketing today, it is borrowed land, we don't own it. And at the end of the day, we want p

What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world's leading experts, Cyrus Shepard, SEO Advisor for MOZ, as we discuss:Why SEOs and Social Marketers both need to have a wide breadth of skills for writing across social pages, metadata and moreThe way in which aligning SEO and Social skills can lead to more backlinks, improved engagement signals, and more owned SERP real estate for branded queriesHow enhanced social media efforts can lead to higher search demandDigital influence isn't just about influence on social networks. It includes influence you hold in the search engines! That's why this conversation was so exciting and stimulating for me, so I'm sure it will be worth your time.In case you are new to the podcast, my new book The Age of Influence can be bought at any major bookseller worldwide. Here's a link to the Amazon USA page for it: https://nea

Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for businesses now and well into the future, even during this coronavirus pandemic? This episodes focuses on why I wrote my recent book, The Age of Influence, by reading you the actual Introduction from the published copy. By hearing my perspective through this episode, the way you look at digital influencer will forever be changed - for the better!The Age of Influence can be bought at any major bookseller worldwide. There is a link to the Amazon USA page for it: https://nealschaffer.com/ageofinfluenceThanks for listening and sharing this podcast with your friends, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast!Key Highlights [00:58] The History Of The Books I Have Written[03:00] Introduction To The Age Of Influence Book[03:40] Why I Wrote The Age Of Influence[04:02] Mistakes Often Made By Brands[06:37] How The Ways Of Com

This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately, which helps you automatically turn your content into dozens of social media posts in one click.  Some of the topics we cover include:Why writing is the most important skill in your toolkit as a marketer or a salespersonHow any marketing person or tool can't help you if you start out with crap: "you can't polish a turd"How AI can help your content creation processHow humans and Artificial Intelligence can work togetherThanks for listening, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast!Key Highlights [01:43] Introduction of Podcast Guest, Kate Bradley Chernis[06:56] What Is LatelyAI?[08:44] What LatelyAI Does[10:52] Why Writing Is The Most Important Toolkit?[16:29] One Of The Problems People Have In Writing Marketing And Sales[19:43] How AI Help Fix Potential Writing Issues[23:59] You Need To Tweet Lik

Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story, not only will you better understand my DNA as an educator and entrepreneur, but you will learn how to take the same holistic approach like I do to influencer marketing so that you can find influential collaborators and distributors that can help you scale your business to the next level.Key Highlights [01:30] The Concept of Influencer Marketing Before The Internet[02:52] My Father's Life[03:52] My Father's Teaching Career[05:05] How Frank Schaffer Was Launched[07:33] We All Develop Differently[08:32] Creating Products That Serves NeedsNotable QuotesSo I know that a lot of you have gone through hard times as well. My message for you is really before I move on to my educational piece for this podcast, is to hug your loved ones, FaceTime your parents think positive thoughts, and take advantage of every day we have on this earth.Reminds me of whether it&a

This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused on the marketing aspect of your business. Is it OK to publish content on social media now? Is it OK to advertise? What should I be posting about? What marketing activities should and shouldn't we be doing? These questions will all be addressed in hopes of inciting you to action to show up and help your own community by pivoting your marketing in these continued uncertain times.As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!Key Highlights [02:33] TalkWalker Webinar[05:30] How Can Your Business Do To Help People[07:15] Corporate Social Responsibility[08:23] Second Way Your Business Can Help People[09:19] Digitzing Your Product And Service[09:45] What If You Don't Have A Digital Product Or Service?[

Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing space, whose most recent book Marketing Rebellion talks about how the most human companies will win in the marketing of tomorrow. While we planned to talk about a lot of issues, as you can imagine the current coronavirus COVID-19 pandemic weighed over our conversation. However, this current pandemic only served as a poignant reminder for Mark's message, which now has more urgency to it because of the situation we are in today. You can find at Mark at BusinessesGrow and also on social media on Twitter, Facebook, and LinkedIn. After listening to the podcast, I do hope you'll reach out to him.On another note, as mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!Key Highlights [02:32] Introduction of Podcast

Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the current coronavirus COVID-19 pandemic. I want to offer my own perspectives not because I am an expert per se in managing pandemics (I don't know of any marketers who are!), but because you need to listen to a lot of different perspectives to navigate the best path forward, and I want to be one of the voices that you tune into. It is this same concept that I bring up as advice in this episode. Stay positive and stay safe!As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Key Highlights [02:07] My Advice On How COVID19 Affect Marketing[04:17] Stay Positive[04:50] Pivot After A Crisis[06:40] Now Is The Best Time To Induce Digital Products and Services[07:56] Marketing Always Needs Pivoting[09:44] Bids For Ads[10:22] Strengthening Marketing Infr

Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram and how you can best create and implement an Instagram strategy to grow your brand. Some of the things we discussed include:- Instagram content strategy- the importance of the grid- hashtags- posting frequency- the value of Instagram analytics- and more!Key Highlights [01:59] Introduction of Podcast Guest, Christy Laurence[04:14] How Plann Started[09:18] What Is Plann?[10:16] Color Palette Analysis[11:49] Other Killer Features of Plann[16:18] Best Time Of The Day To Post On Instagram[18:16] Hashtag Functionality[21:14] The Concept Of Grid[25:26] Are Preset Filters Needed To Be Successful On Instagram?[27:12] Long Caption VS Short Caption[28:03] Swipe Up In Instagram Story Or Dm Me For Link?[29:59] Where Should You Put Hashtags?[32:51] Christy's Advice On

Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for your business, why wouldn't you reach out to influencers in your industry and try to recruit them through the spirit of collaboration like I teach in The Age of Influence? This episode will help you understand how to find B2B influencers and all of the different ways in which you could collaborate with them.Additional links:The Age of Influence - my new bookRespona - blogger outreach platformGroupHigh - blogger outreach platformSuperfans - book by Pat FlynnMaximize Your Social Influence community on FacebookKey Highlights [03:34] How To Get More People Sign Up To Your Product?[04:03] Customers Becoming Influencers[05:20] The Essential Need For Lead Magnet[07:10] Why Social Media Channels Are Important For B2B[09:14] How To Find Influencers For Your B2B Company[11:39] How To Engage With

Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can businesses get into a groove of creating video on a regular basis, how to get people to watch your videos on LinkedIn, Facebook and YouTube, how to create successful video ads, and more! Learn more about Jayson and his company Miller Farm Media here: https://millerfarmmedia.com/If you want more information on the Age of Influence pre-order campaign - which expires March 16, 2020 at 11:59 P.M. Pacific time, please go to https://nealschaffer.com/influencer-marketing-age-of-influence/Finally, please join our "new" community on Facebook: Maximize Your Social Influence Facebook GroupKey Highlights [01:21] Introduction of Podcast Guest, Jayson Duncan[07:30] Aligning Video With Sales[12:20] How To Get Into The Groove Of Creating Videos[18:12] Why Content Batching Is Powerful[20:13] One Of The Steps That Brands Forget[23:54] How To Get People to Watch Your Videos?

As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might indicate why you should begin to ask for compensation as well as calculating what sort of remuneration you should begin to ask for. This episode also includes advice for marketers who want to build better relationships with influencers.Find out more about my upcoming book and the pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/Key Highlights[03:36] When To Monetize Your Influence?[07:21] Recognizing When You Have Begun Yielding Influence[08:32] Signals On When The Time You Should Start Monetizing Your Influence[11:51] Where To Begin[12:45] Figuring Out Good Hourly Rate[14:37] Making Sure You Get Something Back[15:54] The Only Way To Scale In Monetizing InfluenceNotable QuotesWhen you begin to get asked things from people, from companies from organizations

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here: https://publishizer.com/the-business-of-influence/. Today's podcast is looking at the personal side of influence for those that want to yield more influence by becoming a published author. If it wasn't for Lee, my new book wouldn't have been written, so I hope today's episode inspires YOU! For those interested in my pre-order campaign for The Age of Influence, make sure you buy a copy of the book from this link and then send a copy of your receipt to neal@nealschaffer before 11:59 P.M. Pacific on March 16. You can find out more about the book and pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/The Age of Influence page on Amazon is here: https://nealschaffer.com/ageofinfluenceKey Highlights [01:08] Introduction Of Podcast Guest,

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts around you do what they are good at. This includes your digital and social media marketing work. If digital influence is yielded from content creation, you need to stay focused on your content and IP and let others help you do things that are not primary business drivers. I want to share with you what I have done to help scale my own marketing operations and my advice for you.This podcast episode is a preview of one of the two free webinars I will be doing for those that pre-order my new book The Age of Influence on Amazon. For instructions on how to apply to access, please listen to Episode 144 or read my blog post here.Key Highlights [03:28] The Only Way To Scale[04:12] Integral Part Of Your Marketing Infrastructure[06:22] How To Find Experts[08:20] Be A Better Scaler[08:41] The Things You Can Outsource[11:03] SummaryNotable QuotesAs an entrepreneur, as a small

Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or are a B2B company, LinkedIn should be one of the focus points of your marketing. Join me in this interview with one of the world's foremost experts on LinkedIn Ads, AJ Wilcox, as he teaches you all of the different options you have and how to make the most of them for effective advertising on LinkedIn.For those of you interested in my Amazon pre-order campaign for The Age of Influence, please purchase a paperback copy here and then send me an email of your receipt to neal@nealschaffer.com to be invited to my two exclusive live webinars. Listen to episode 144 for further details!Key Highlights [00:38] Introduction of Podcast Guest, Aj Wilcox[03:07] How AJ Started Doing LinkedIn Ads[05:15] Aj's Advice For Beginners[09:37] The Ideal Threshold For Impressions[10:32] The Concept of Lifetime Batting Average With LinkedIn Ads[12:31] Unique LinkedIn Ads Features[14:33] Different Lin

I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted to share you with my latest thoughts on the platform for those that have yet to take Pinterest seriously. Pinterest is a very different social network, but for those business and influencers that are content creators, Pinterest just might be the gold mine you have been searching for in social media. For those of you interested in my Amazon pre-order campaign for The Age of Influence, please purchase a paperback copy here and then send me an email of your receipt to neal@nealschaffer.com to be invited to my two exclusive webinars. Listen to episode 144 for further details!Key Highlights [02:08] Why Pinterest Is A Very Special Place In Social Media[04:14] Why Choose Pinterest?[06:06] DM Me Vs Swipe Up[07:00] Pinterest Statistics[08:32] Why Pinterest Is Great For B2C E-commerce[11:03] Pinterest Vs Other Social Platforms In Terms Of Traffic[12:05] What Are Rich Pins?[12:28] Maximizing P

Join me for an interview with Adrian Salamunovic, Founder of Earned.co and Author of FREE PR, where we discuss all of the free things you can do to get media exposure. This includes learning how to differentiate yourself, identifying the right media targets and channels, and how to amplify and leverage the media you get after it's published by using social media and paid social. If you want to take advantage of the pre-publishing campaign for my book The Age of Influence on Amazon, make sure you buy the book here and then send me a receipt of your pre-purchase before March 17 to neal@nealschaffer.com Thanks!Key Highlights[02:26] Introduction of Podcast Guest, Adrian Salamunovic[06:38] Book To Read To Learn About Differentiating Yourself[07:28] What Earned.co Does[09:49] Taking Pitch And Translating It Into Online ACtivities[12:08] Working On The Channels And Content[16:20] Why Personalization Is Important[21:41] Adrian's Advice On Sending Messages Through Instagram And Twitter[23:07] Timeliness Is E

There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of nowhere and get paid hundreds if not thousands of dollars for posting a single photo on Instagram. Is this influencer marketing bubble about to burst? These are some of the ways influencer marketing is portrayed, but they miss out on a holistic definition of digital influence, which existed way before Instagrammers or YouTubers, and also ignore other trends in digital marketing that will push more and more brands to creating collaborations with influencers. Learn about how to do influencer marketing the right way by listening to this podcast - and if you are interested in The Age of Influence pre-order campaign, simply pre-order the paperback version from Amazon (https://nealschaffer.com/ageofinfluence) and send me the receipt to neal@nealschaffer.com. You will then get access to my invite-only upcoming two webinars ... pre-order 3 copies, and you'll also get fre

Join me for an insightful interview with the bestselling marketing author David Meerman Scott, who's The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a preview of his new book: Fanocracy: Turning Fans into Customers and Customers into Fans. While the theme of "fans" has been something covered by others, David offers a unique approach backed by case studies and neuroscience which I believe you will find quite insightful. Once you hear the scientific background behind Fanocracy, you might join me in believing that it really might be the next evolution in marketing - for those forward-looking companies who empower their marketing and customer experience teams to push forward on a "fanocracy" initiative. For my listeners, even if you are not a large enterprise, the same concepts that David discusses can be leveraged by any entrepreneur, small business owner, or marketer. You can purchase yo

If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage influencers in this episode #142. Learn more about my upcoming book on influencer marketing, The Age of Influence, at https://nealschaffer.com/ageofinfluence.Key Highlights[01:36] Can Small Businesses Leverage Influencers?[03:47] Send Me Questions![05:40] Believe in Influencer Marketing[07:00] Influencer Marketing As An Extension of Celebrity Endorsement[08:12] Two Ways of Collaboration[09:42] Knowing the Voices of the Community[11:11] How to Find the Right People[14:10] HowTo Become An Influencer?[16:09] Go Broader with Your Keyword Research[17:02] The #1 Mistake Small Businesses Make When Reaching Out to Influencers[18:06] "10-Person Rule"[20:20] Ways to Categorize Influencers[22:24] Have A Pool of Influencers[22:56] Assess Your Pitch[24:50] The Ideal Way of Re