Maximize Your Social With Neal Schaffer

If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of all of the changes going on in the world of marketing as well as all of the excellent and insightful blog content that are being published. From following social media feeds to subscribing to RSS feeds and newsletters, all of us marketers have our own system that we have created to try to cope, but this approach may not be ideal, especially for the subject matter that we are less familiar with.This episode #141 features an interview with Yam Regev, CEO and Founder of Zest.is. We discuss all of the changes in marketing that marketers need to be concerned about, how can marketers consume all of the blog content that is being published on a daily basis, as well as how a combination of Community + Content + AI utilizing the free Zest.is app can help support today's marketer. You can access Zest at https://zest.isAs mentioned in the intro, I do host livestream sho

For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to utilize for marketing, but instead of reading blogs or listening to what advice others give us, becoming actual users and consumers of the content on those platforms or of those mediums is probably the single most important thing you can do at the beginning to get better at them. This episode #140 was inspired by my own podcast and the confession that I personally wasn't a consumer of podcasts yet was a podcast creator. While the positive thing is that I might not have been influenced by other podcasters and thus my podcast might be unique, it also means that I failed to grasp the importance of certain things about my podcast or the needs of podcast audiences. As mentioned in the intro, if you haven't subscribed to my newsletter, please do so by going to my website and entering you em

How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details!Key Highlights[01:10] What is LinkedIn?[02:37] LinkedIn Vs Other Social Media Platform[03:30] Why LinkedIn Profile Is Important[04:50] Deciding On A Path That You Will Represent On LinkedIn[05:40] What To Put On Your LinkedIn Profile[07:06] Navigating LinkedIn[09:50] What Profile Photo To Use[11:31] Professional Headline Summary[13:16] Doing Searches For Other Professionals/Students In LinkedIn[13:30] LinkedIn Groups[14:20] About Section[16:19] Summary Section[19:36] Work Experience Section[21:04] Adding Volunteer Experience, Certifications, and Lincenses[22:08] Recommendation Requests[23:50] What To Put In Industry[24:22] Why You Need To Include Your Location[25:16] SummaryNotable QuotesLinkedIn is where decision makers are right? People that are executives in b

Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way?I could not think of a better person than friend and customer experience marketing expert Dan Gingiss to have on my podcast to answer these questions and more for my listeners.As Dan explains, customer experience marketing is a vital aspect to both your online and offline business. It also could be the one defining thing that can differentiate your brand from your competitors. Dan takes us through the correct way to implement customer experience marketing. Listen in and read the show notes below to learn more.Key Highlights[00:44] Introduction of Podcast Guest, Dan Gingiss[04:09] What Dan Realized About Social Marketing[08:03] Defining Customer Experience[08:44] 2 Keys of Customer Support[10:57] Why Customer Experience Is Getting A Buzz Just Now?[13:00]

Getting to the front page in the search rankings is a battlefield - you're fighting a war! The struggle to stay relevant and compete with an ever growing number of competitors requires the right tools and the right approach to revitalizing existing blog content and strategically creating new content.If you are approaching content from a social media marketing perspective, or from a blogging perspective, today's podcast is going to really resonate with you because I want to give you a hopefully new and really holistic way of thinking about search engine optimization and therefore the content that either you already have  on your site or new content that you are going to blog in the future as part of your content marketing and social media marketing effortsKey Highlights[03:39] What drives traffic?[03:47] Why Search Engines Are Relevant And Powerful[04:46] The Concept Of Freshness[05:36] Data-driven Approach[06:19] Why Some Content Outperform And Some Underperform?[06:57] Minimum Number Of Words for B

Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells you how amazing it is for branding and marketing. And then it turns out that it’s not as amazing as everyone says (remember Periscope?). How do we keep track of the social media marketing trends? How do we adapt? How do make sure to stay atop of the ever-flowing changes but at the same time never waste too much energy on them either? Today I interview an expert to help you answer all those questions about social media marketing trends. During my recent trip around the world, I was able to go to the Falcon.io "Spark" conference in Copenhagen, Denmark, where I finally had a chance to meet up with someone I've known and respected in social media for quite some time: Matt Navarra, a social media consultant and former social media director for the The Next Web as well as consultant to organiza

16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same thing? Or is it time for a next generation, new approach to social media marketing that takes into account the fact that we are now entering our second decade of implementing organic social? Listen on for the conclusion that I have and the advice for you to completely blow up and reconstruct your social media marketing efforts to be more effective in 2019 and beyond.Key Highlights [00:49] It's Time For Second Generation Strategies[03:41] Why Influencer Marketing Is Ahead In Southeast Asia And China[04:42] How Influential Influencers Are In China And Southeast Asia[06:03] Brands Moving More Into Paid Social[06:40] Do Consumers Want To Talk To Brands On Social Media?[08:28] Influencers Are The Best Content C

I recently keynoted social media enterprise platform company Falcon.io's Spark conference in Copenhagen, Denmark on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective on all things social media marketing. Listen in for his advice.Key Highlights [00:48] Introduction of Podcast Guest, Ulrik Bo Larsen[02:27] Successful Things Jay See That Brands Do In Social and Digital These Days[05:03] Falcon.io's Core Message of Marketing[05:46] The Areas Where Marketers Need To Improve On[09:01] Big Things That Marketers Miss Out Of[11:13] Bringing The Content Team Together[16:26] The Focal Points Marketers Should Focus On[17:28] Three Centers Of GravityNotable QuotesA lot of these great things that people want to achieve on these channels, which is often starts with a marketing message, you want to want to get a specific message out, you want to set on specific product, you want to create a rareness around a brand, a lot of th

Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that influence is literally everywhere, on every social network and content medium, and those who influence include your followers, customers, partners, and even employees.Key Highlights[01:49] Why Influencer Marketing Is Today's Hot Topic[02:16] Compelling Reasons To Be Utilizing Influencer Marketing[03:29] Books About Influence[05:27] The Definition and Concept of Influencer Marketing[07:55] Influence Is Everywhere[09:15] Early Form of Influencer Marketing[10:11] Longes Life Span Of Social Posts[11:02] What Is Affiliate Marketing[11:07] How To Become An Affiliate[11:55] Other Types Of Influencer Marketing[12:03] Brand Advocacy[13:15] More Types of Influences[14:51] People Always Outperform Businesses[16:16] Expanding Mindset About Influencer Marketing[17:34] U

Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B businesses. Learn how to create your own roundup posts with this interview with Codrut Turcanu, one of the global leaders in producing expert roundup blog posts.Key Highlights[00:32] Introduction of Podcast Guest, Codrut Turcanu[02:38] How To Define A Roundup Blog Post?[04:40] How Did Codrut Started The Concept Of Having Experts Chime In Your Blog[07:05] Pain Points Businesses Will Face The First Time They Do Influencer Outreach[09:55] Why And How Roundup Blog Posts Benefits Businesses[11:58] Success Stories[15:48] Case Study Example[19:05] Ballpark Number For Roundup Posts[21:47] Codrut's Final AdviceNotable QuotesThe quick, the quick, or the fast solution would be to think about what is the end result? Once you know the goal, or the main achievement, then you can start and create or compile your experts list or your influence in classes list.What I recommend

On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and engagement.Key Highlights[03:36] Why I Spend A Lot of Time On Instagram[04:37] Following Policy[06:42] Understanding Limitations[09:22] Why You Should Prune Your Connection[18:32] Instagram Limitation[19:54] What Fuels The Influencer Marketing Industry[22:43] Another Reason Why You Should Reduce Irrelevant Followers[23:58] The Golden Sign of Fake Influence[29:00] The 1,500 RuleNotable QuotesI like to say no one has a monopoly on ideas. No one has a monopoly on storytelling.At the end of the day. You need to have your own policies. as to how you want to use I mean, it obviously you need to have your own strategy as to how you want to use Instagram, is it going to be for personal for business for both? But you need to have a policy as to who you're going to follow

What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider's look at the influencer marketing industry in this interview with Eric Dahan, CEO of the leading influencer marketing technology company OpenInfluence.Key Highlights[00:24] Introduction of Podcast Guest, Eric Dahan[01:31] How Powerful Is Influencer Marketing?[05:16] The Types Of Influencers Brands Should Be Working With[10:00] Things That Brands Need To Improve Upon Working With Influencers[10:32] The Common Mistakes Brands Do In Influencer Marketing[15:03] Influencer Marketplace Model[15:41] The Issues With Influencer Marketplace[21:22] Friction Of Supply And Demand[25:01] Influencer Pricing[27:23] Connect With Eric And Open InfluenceNotable QuotesI think, you know, the reasons why influencer marketing is so successful, is pretty straightforward. You know, there's so much information out there, there's so many ads out there.

How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in what outlet or social media website? Join Neal for an insightful look into why content has an expiration date and what you can do to get the best ROI from your content.Key Highlights[03:47] Content As Currency of Social Media[05:40] Content Marketing Bridges Gap[08:11] It's About Engaging[10:18] Engagement Content[11:54] Written Content[13:04] How I Began My Blog[16:47] Figuring Out Your Best Brand[17:30] Moving To NealSchaffer.com[19:22] What I Do With My Old Blog Posts[20:17] Ways Of Devaluing Your Site[21:56] Ideal Content Types[23:49] News Value On Twitter And LinkedIn[24:11] SEO Audit ToolsNotable QuotesContent is the currency of digital media. Without content, you really have no presence on the Internet.And the idea about content marketing is you're trying to bridge that gap between the content that you want to publish to promote your own products an

Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit.Key Highlights [01:09] Introduction of Podcast Guest, Jay Shemenski[01:36] Jay's Journey To Social Media Marketing[05:18] Getting Experience In Google AdWords, PPC, and  SEO[07:16] Jay's Advice For Social Media Practitioners[09:43] The Use Of Harvard Medical School In Social Media[11:26] Who Are Jay's Target Audiences?[12:03] Elements To Look At To Decide Iff A Program Is Possible[13:52] Social Tool Summit Session That Jay Wanted To Be On[16:22] Tips On Developing Visual Content[18:50] Connect With JayNotable QuotesI mean, even now looking a

Today I'm talking about something that I haven't talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I have had a few companies reach out to me for advice on this subject, and was recently asked what my first steps to start building a big presence would be. The ten tips I'm talking about today are great not only for social media newbies, but also for folks who maybe need to take a step back and make sure they haven’t missed these important steps.Key Highlights[02:51] 10 Steps Approach Improve Your Social Media Growth[03:13] Creating Social Media Strategy Based On Your Business Objectives[04:06] Determine Your Target Audience[05:36] Determine Your Primary Content[08:34] Leveraging Hashtags[11:00] Prepare An Editorial Calendar[11:59] Create A Branded Voice And Image[13:03] Prepare A Week's Worth Of Content[13:33] Start to Engage![15:27] Curate Content From Your Targeted Users[16:

Today’s show is about something I'm very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide more ROI.Key Highlights[01:25] Take Social Media Seriously[03:36] Think About Your Processes And Protect Them[05:19] Find The Right Time For You[05:32] Re-read Maximize Your Social[07:14] Improving Your SEO[07:58] Re-doing Your Approach To Email[08:35] 2 Ways Of Looking At The Actual Social Networks[09:31] Look At Your Role Models[11:09] Look At Your Facebook Insights[11:47] Working on Pinterest[14:29] My Snapchat Presence[14:51] Own Your Hashtag[15:11] Loom At The Resource Part[15:50] 4 Ways To Scale[16:22] Leverage You

Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought maybe if one person is asking this, other people are having these same questions. Listen in to hear Neal talk about everything from the best platforms to be on, tools to be using, advice for startups, and tips for fundraising for your new social business.Key Highlights[03:09] The Most Underrated Social Platform That Businesses Often Overlook[07:20] How I Discover My Love for Social [08:58] How Socials Are Used in Different Countries[11:33] Advice for Startups[12:38] Best  Rate for Traction[13:45] Which Paid Ads Should You Use?[15:13] The Social Media Strategy I Admire[16:36] The Other People in Social You Should Follow[18:04] Twitter's Biggest Challenges and Opportunities[19:42] My Favorite Social Media Tools[21:27] My Opinion On Social Selling ToolsNotable QuotesBut in order to get a larger f

Happy new year and welcome to the first solo episode of 2016. I've been thinking a lot about skills of the best social media marketers, and what I should be focusing on this year. The answer is focus: social media marketers wear lots of hats, and the only way to maintain a strategic approach is the ability to focus and keep on track. Listen in to hear how I keep focused, and why focusing on your business objective is crucial to your success.Key Highlights[02:19] Focus, Focus, Focus![03:41] Create More Vidoe Content[04:10] The Way I Focus[05:22] "Big Content"[05:57] "Other Content"[06:18] Optimizing My Tools[06:54] Idea Of Monetizing[09:03] You Need A Product Or Service[09:53] Becoming An Influencer Or Brand Advocate[11:55] Influencer Platforms Examples[13:29] Launch New Brand[15:36] Social Media Is About Having An Objective[16:46] Performing Audits On Your Social MediaNotable QuotesAs social media marketer, we wear a lot of hats, right? Whether it's content creation, engagement,

Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an employee advocacy platform that uses content marketing and social media networks to connect relevant content to employees in order to showcase their company’s brand. Marylin is sharing her insider perspective and offering valuable information and advice based on lots of experience helping large clients plan and implement employee advocacy programs. Listen in to hear her talk about the value of employee advocacy, why your employees are your best assets, and why enterprise-wide employee advocacy is a natural progression of social business.Key Highlights[00:35] Introduction of Podcast Guest, Marilyn Montoya[02:48] What is Sociabble?[05:17] Why Employees Are The Company's Best Assets?[09:21] Ways Employee Advocacy Benefit Company[11:50] Evolution of Employee Advocacy Internally[15:16] How Sociabble Helps With Training The Company Set Up Employee Advocacy Program[

The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On today’s podcast, I'm talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of the live streaming for the Social Tools Summit. Listen in as I go a little deeper with Chad, discussing how and why live video is an essential part of content marketing.Key Highlights[01:57] Introduction of Podcast Guest, Chad Abott[02:59] What is Live Streaming?[05:15] How Live Streaming Relates to Broader Marketing Strategy[09:47] Creating Exceptional Content[11:13] Starting Your Live Streaming Strategy[12:58] Chad's Suggestion for Consumer Facing Brands[14:31] How to Leverage Video for Social Media Marketing Services[17:01] Connect with ChadNotable QuotesI think video and especially live video has a power to captivate an audience online, like other forms of media do not. I think the brands that are being successful with live video right now, are the ones who sort of h