Maximize Your Social With Neal Schaffer

As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking? In this episode I introduce a quarterly content audit which I just started doing which gives you specific instructions of how to do this with your own content using my own blog as a case study. You'll learn about the concept of content buckets that I introduced back in 2013 in my Maximize Your Social book and how to apply that in PDCA style with a data-driven approach which allows you to further optimize your marketing with every (quarterly) iteration!Episodes mentioned in the show:137: How To Optimize Your Blog Posts For Higher Search Rankings An

If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer.  You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn out, and how to leverage your book to grow your business.Episodes mentioned in the show and related spisodes:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts149: How to Become a Published Author [Lee Constantine from Publishizer Interview]Key Highlights[03:31] Introduction of Podcast Guest, Josh Steimle[05:06] How Josh Started Marketing and His Writing Career[07:10] Why Books Are the Best Way to Influence Business Audience and Leaders[12:00] Getting Acc

If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?Podcasts are easier to create than you might think.They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode.If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast!Episodes mentioned in the show:175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsLinks mentioned in the show: (affiliate)External Microphones for Podcast Recording:Samson Q2U: https://amzn.to/32WJJn9Audio Technica ATR2100: https://amzn.to/3j3LOnaBlue Yeti: https://amzn.to/32TWoqWRODE Podcaster: https://amzn.to/3iSKW4uPodcast Hosts:Buzzsprout: https://nealschaffer.com/buzzsproutLibsynAnchor.fmCaptivateWhooshkaaOutsourcing Help:Fiverr: https://nealschaffer.com/fiverrUpworkPodcast Audio Recording SoftwareSquadcast: https://nealschaffer.com/squadcastZencasterZoomSkypeGoogle MeetKey

The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.Key Highlights[03:07] Introduction of Podcast Guest, Jay Baer[05:20] Who Is Jay and His Books[09:05] Jay's Advice To Other Businesses On Resetting Marketing Strategy[10:58] The Power of FAQs[13:41] Jay's Advice on Post-Coronavirus Customer Experience[17:36] Three Things Customer Care About[19:16] Why You Need To Be Quick?[23:40] Making Your FAQ Better[32:21] Pivot Needs

I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see businesses make yet very few podcasters or people in the blogosphere talk about. I hope after listening to this episode you will have a much more strategic look at blogging and how impactful it can be for your business.For those of you interested in my fractional / outsourced CMO service, please contact me here: https://nealschaffer.com/contact/Episodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankin

Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:1.  How marketers can cut through clutter with their content.2. Strategies on how to build an audience in a recessionary environment.3. What subscriber channels make the most sense to drive revenue.Key Highlights[06:05] Introduction of Podcast Guest, Joe Pulizzi[8:00] Where to Start Resetting Content Strategy After the Pandemic[12:10] Content Energy[14:57] Creating Emotional Connection Using Digital Tools[23:36] Understanding Who's Engaging in Your Content And Who's Not[31:10] Instilling Passionate Influencers Into Content Marketing[33:57] Strategies and How to Build Audience In A Recessionary Environment[40:38] Different Subscriber Channels That Drive Revenue[43:06]

I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my understanding of the significance that podcasting can have for any business or entrepreneur to a completely different level.By teaching you what I have experienced and learned, I believe you will not look at podcasting the same just as The Age of Influence and this podcast have hopefully helped you look at influencers and influencer marketing in a completely different way.Key Highlights[05:00] Why Podcasts Are Great Medium[05:55] Why I Got More Into Podcasting[06:50] The Reason I Become Passionate About Getting Onto Other People's Podcasts[08:28] How To Get Bloggers Talk About You[10:33] Benefits Of Interviewing Other People In Your Podcast[13:55] Building Relati

Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak preview of that book, in which you will learn why:1. People think innovation is only about the products and services they sell, and why they're wrong and missing a huge growth opportunity. 2. There are things that iconic companies with big budgets do that you can learn from and apply right away for your business...if you know how.3. You too can learn how to innovate through a simple, repeatable, scalable formula for how to take inspiration from any brand, experience or situation you have, and turn it into extraordinary outcomes for their business - startups, established Fortune 100 brands, and any organization in between. Key Highlights [01:45] Introduction of Pod

Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social media marketing.Every year or two "newbie" marketers wake up to the potential that LinkedIn has for your marketing, but since I wrote two books on the subject in 2009 and 2011, I would argue that the potential has always been there. Similar to influencer marketing, marketers have tended to dismiss LinkedIn when they talk about social media marketing options. As part of my role as an educator, I have been creating a free ebook for sometime with best practices for using LinkedIn, and I'm psyched to announce that my newest version is now available for download. Listen to the full episode for an introduction and details on how to get your free copy!This ep

While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides:an insight into how c-19 is bringing even more change to marketingsome perspective on marketer's fear of becoming irrelevantwhat are the skillsets marketers need in the near futureThis episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen revie

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer to the problem is often staring you right in the face!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Key Highlights [03:21] My Advice to Fresh Graduates Who Want to Enter the Business[04:33] How to Gain Experience?[06:14] How to Build Core Skills[07:38] The Other Way to Build Track Record[09:16] Reaching Out To Local Marketing Agency[10:41] My Instagram Giveaway[11:18] SummaryNotable QuotesI think social media marketing, digital media, influencer marketing a little bit different, but it's easier to be seen, so long as you are trying to build more influen

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.Key Highlights[00:39] Introduction of Podcast Guest, Valerie Christopherson[01:05] Who Are Global Results Communications?[03:47] Changes In Earned Media[06:36] The Most In-Demand Type of Media Right No

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Key Highlights[02:48] Engaging Employees As Influencers[03:31] How Influencers Are Categorized?[05:44] Entities That Have Most Brand Affinity[06:43] The Way of Looking At Employee Influence[13:26] Why You Should Treat Your Employees Better[15:25] How To Convert Employees Into Influencers[16:33] Legal Issues Related To Employee Advocacy[21:19] The Importance of Employee Influence Training[23:14] Things That Go Into Employee Influencer Training Program[26:49] Leveraging Employees As Part of Content Creation ProcessNotable Quotes They found that how you treat

Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. From the importance of niche branding on Instagram to the critical role that influencers play on Instagram to the unique way in which you should use Instagram for personal branding, Instagram specialists Viv and Tash from Ace the Gram will teach you a thing or two new about the platform that can help improve your Instagram TODAY!Key Highlights [02:11] Introduction of Podcast Guest, Viv Conway, and Tasha Meys[05:57] How Viv and Tash Help Businesses In Acing Instagram and How They Started[08:38] The Things Viv and Tash Would Do Differently Today Than They Might Have Done Five/Six Years Ago[10:57] The Way Viv and Tash See Instagram Algorithm Today[12:41] Th

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!Key Highlights [02:53] The Methodology On Measuring ROI[03:21] The Importance of Having A Report[04:51] PDCA Approach[06:22] All About Funnel[08:04] Next Step of the Funnel: Website[08:51] Email Marketing/Marketing Automation[09:29] Conversion Territory[09:45] Why Email Marketing Is Critical[11:48] Building Benchmarks[12:01] The Easiest Social Media Platform For Organic GrowthNotable QuotesIt bears reminding plan, do check action, it&

John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his recommendation for you if he were to do it all over today.Key Highlights [02:32] Introduction of Podcast Guest, John Lee Dumas[05:49] Why John Started Podcast[08:11] Should You Podcast If You Want To Build Influence?[13:27] The Demand Aspect of Podcasting[14:22] The Steps John Took To Become Successful[15:10] Creating Solutions For Your Audience's Struggles[17:33] How To Get Started on Podcasting[18:27] Connect With JohnNotable QuotesI was podcasting four days per month, and doing just a weekly show, which everybody else was doing, it would have taken me forever, if ever to get good, but I was doing it every single day I put in the reps. And I did 2000 episodes in 2000 days, like I bought the work. And you know, it slowly caught on, I stayed consistent

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy. Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.Key Highlights [01:00] Free FreshBooks Conference[05:30] My Take On COVID19 Effect On Influencer Marketing[06:53] Why Influencer Marketing Is Important In Businesses[07:22] The ROI For Influencer Marketing[08:27] Where Media Gets Wrong[10:18] Why I Doubled Down On Content and Relationship[11:20] Another Aspect Of Influencer Relationships[13:39] Influencers As Focus Group[14:34]

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified organic traffic leading to more business through "free" advertising is what every business owner wants.Today I interview Farzad Rashidi, co-founder of Respona, who is going to give his advice on how to exactly do that. Some of the topics we discussed include:Organic traffic 101: Why it's important for hockey-stick level growthHow to properly research and create quality content and landing pagesHow to get your content ranked for your target keywordsKey Highlights [10:13] Introduction of Podcast Guest, Farzad Rashidi[12:11] Farzad's Views On Organic Traffic and Growth And Why It's Important[20:38] What You Should Be Doing To Promote Your Content On  The Internet[22:49] Farzad's Advice About Creating Quality Content[23:50] Opportunit

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social that many don't know exist or haven't utilized properly: LinkedIn Message Ads.Key Highlights [02:16] Why I Am Passionate About Influencer Marketing[04:04] Paid Social[04:45] How I Leverage Paid Social[07:34] Ad Product On LinkedIn[09:42] How To Create Ad Product On LinkedIn[13:24] My Approach On Making LinkedIn Message Ads[15:27] How I Set Up My LinkedIn Campaign[16:27] My 2 Approaches On Marketing My Book[21:39] Hyper-targeting[25:05] Alternative Outside Facebook Messenger[26:22] ConclusionNotable QuotesWhenev

You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I interview the CEO and Founder of MiloTree, Jillian Tohber Leslie, and we discuss:Why drilling down in your niche can help you explode your businessWhy using Instagram and Facebook Groups is GOLD for selling to your audienceThe importance of teaching your audience to buy from youKey Highlights [00:58] Introduction of Podcast Guest, Jillian Tohber Leslie[05:45] What Is Milo Tree App?[07:20] High-Quality Follower Vs Low-Quality Follower[10:50] What Are Niche and Niching Down?[21:58] Jillian's Advice On How To Be Successful On Facebook And Instagram[28:35] DM Me Vs Linking[33:11] Connect With Jillian[34:51] Final Advice[36:16] SummaryNotable QuotesWe think that it's an awesome way to get people to stay to get to know you to build that relationship.The guests that are the most success