Maximize Your Social With Neal Schaffer

Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplugged podcast. I also want to share with you how a podcast can feed into an inbound marketing strategy.Key Highlights[00:31] Why Social Business Unplug?[01:02] The Idea of Podcast[02:14] You Can't Do The Same Thing Everywhere Else[03:04] The Idea About My Podcast[06:14] Knowledge Is Power[07:48] It's Always About Becoming Your End CustomerNotable QuotesYou know, the idea of a podcast, there are many, many different ways to speak to people to, for lack of a better word, engage with people, there is video, you have YouTube videos, there's text, you have blog posts, you have books, if you think of content marketing, and all the different ways of providing content, all the different formats, audio is a pretty strong format.And my advice always comes down to, you can't just do the same thing on Facebook, you do everywhere else, you have to have some