Maximize Your Social With Neal Schaffer

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social that many don't know exist or haven't utilized properly: LinkedIn Message Ads.Key Highlights [02:16] Why I Am Passionate About Influencer Marketing[04:04] Paid Social[04:45] How I Leverage Paid Social[07:34] Ad Product On LinkedIn[09:42] How To Create Ad Product On LinkedIn[13:24] My Approach On Making LinkedIn Message Ads[15:27] How I Set Up My LinkedIn Campaign[16:27] My 2 Approaches On Marketing My Book[21:39] Hyper-targeting[25:05] Alternative Outside Facebook Messenger[26:22] ConclusionNotable QuotesWhenev