Online Marketing Made Easy With Amy Porterfield

Informações:

Sinopsis

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Episodios

  • #49: How to Know If Your Idea is Profitable

    03/03/2015 Duración: 39min

    Today’s post reminds me why I love doing this podcast so much. Not only is the material great, but it comes from two of my favorite people—a power couple in the online marketing world. Their names are Joshua and Jill Stanton and together, they run a business called Screw The Nine To Five where they teach people who are dissatisfied with their day-to-day jobs how to take their skills and transform them into a self-run online business. Whether you’re well on your way in creating your online business, just getting started, or even simply circling the waters trying to decide whether to get your feet wet, this post is tailor-made for you. It’s all about mining the raw material from which online businesses are built, and crafting it into the cornerstone of your success. Entrepreneurs are an idea-happy bunch. You probably have tons of ideas swimming in your head right now. Maybe you’ve even grown used to hearing people say “That’s crazy” or “Wow—that’s going to take you a long time.” It’s never a good idea to pay mu

  • #48: The 2015 Guide to Facebook Engagement

    25/02/2015 Duración: 45min

    Here we are, two months into 2015...is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I'm on the Jetsons. This post is all about how to deal with the future happening right now...specifically with regard to Facebook. We all know that Facebook changes rapidly. It’s changing all the time. Just a few years ago, Facebook engagement looked very different. And maybe you've started to feel frustrated by the changes, or have just given up keeping track of them. I get where you're coming from, with that. It can be daunting to keep up with Facebook's constant changing of its own rules. But Facebook is still a valuable place for you to gain traction for your business. That's why my mission for you in this post is to help you understand what’s working right now on Facebook, and how to make it work to your advantage. First, I want to tell you about the free downlo

  • #47: How to Gain Confidence, Increase Productivity, and Move Toward Mastery Each Day

    17/02/2015 Duración: 01h28s

    If you’re anything like me...or if you're just human...you have faced your share of challenges and fears in the process of growing your own business. That might not be so bad, if we could all solve those challenges by simply trading stories. But no two people's challenges and fears are alike! The reason our challenges are so unique is because our minds are. Unique, that is. Struggles and fears originate in your brain, and how it processes whatever you're dealing with, from one day to the next. That's why one day you can be flying high, confident and on top of your game, and the next day you're sunk into despair, wondering how you got into this mess and whether it's too late to get out. As I've said before, the real key to every aspect of growing your business is CONFIDENCE. And we all need a little help with confidence sometimes. That's what today's post is all about--getting your head "unstuck," learning how to move forward with purpose even when you're struggling, and using each day to take the action you w

  • #46: 5 Hidden Money Opportunities in Your Business

    12/02/2015 Duración: 44min

    As a kid, I loved the Mrs. Piggle-Wiggle book series. It featured a magical and resourceful lady who lived with all her children in an upside down house. When money was tight for Mrs. Piggle Wiggle, she would send all of her kids through the house to find hidden treasures. That story stuck with me from the moment I read it. As a kid, I felt ready for any moment when money came up short—I’d just go on a treasure hunt! Does it surprise you to learn that my perspective hasn’t changed, even now that I’m an adult? What's more, I no longer wait for the “running out of money” moment before I set out on a treasure hunt. Not when I have a five-step treasure map that leads me right to the gold. As an entrepreneur, there are going to be times when cash is tight. It’s natural for you to feel the squeeze when you’re just starting out. Even after your business has liftoff, you might feel strapped from time to time. Or maybe you are looking at investing in some kind of new business tool or business opportunity and you need

  • #45: The 3 Crucial Stages of an Online Business

    05/02/2015 Duración: 52min

    It’s no secret that the longer we work on our business, the more confident we become. It makes sense—confidence comes from little wins building up to big ones. But what if you could have that confidence now, and skip over those early years of making costly mistakes and feeling that constant overwhelm? This post was created to help you do just that. Today I’m launching a new series that’s going to help you create a blueprint for achieving the dreams that motivated you to start your own online business. Build Your Business Blueprint Let me tell you, I wish I’d had this kind of blueprint when I was getting my business started. I look back now and think about how I would have spent time and money differently, in those early days, and how much more quickly I would have seen results. The series I’m going to bring you is built on the three stages of business development. Today, I’m going to walk through those stages so you can identify which one you’re currently in, and prepare for taking giant leaps forward. I’ve i

  • #44: The Secrets to Building a More Strategic, Valuable Blog

    26/01/2015 Duración: 33min

    To a large extent, blogs are living, breathing things. They're a place for you to record the day-in-the-life of your brand, to explore new possibilities and take the occasional look back to see how far you've come. This is precisely what makes your blog the primary place where brand loyalty is fostered. Your posts allow your audience to come along with you and experience the development of your brand as it happens. Ideally, your blog is your audience's closest connection to you. That's why it's a good idea to step back now and then to reexamine your blog. Even if you've had a blog for a long time and your subscriber numbers are strong, it's always a good idea to find ways to breathe new life into it. Don't worry--I'm not talking about a whole new site redesign. There are lots of simple, no-cost ways to tweak, amplify and expand your blog's potential, making it more valuable for subscribers to read...and more streamlined and effective for you to use. To help us really understand what launches a blog from good

  • #43: How Your Subject Line Could Be Killing Your Emails

    20/01/2015 Duración: 31min

    How many times has this happened to you? You’ve spent hours composing the perfect email to showcase your content, you’ve carefully segmented your list to a specific audience, you’ve queued it up to send at the optimal time…and a week later, your analytics reveal a dismal click-to-open rate. Ouch! It’s frustrating and discouraging, the kind of thing that can make you second-guess everything you know about online marketing. But it could be that the only thing holding back your campaign’s potential is the email subject line. Get the full story--listen to Podcast Episode 43. Don’t underestimate the power of this one simple sentence. As I’ve mentioned in the past, email marketing is the most effective means of online marketing. The gateway to that email—the first thing your customers see—is your subject line. It has to contain hints of everything your email has to offer—the specificity of your product, the authenticity of your brand, the urgency of your offer. It has to convey not only your knowledge and authorit

  • #42: Three Strategies to Rapid List Building

    15/01/2015 Duración: 37min

    When it comes to online marketing, most people are overlooking their number-one biggest asset. Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again here: the energy of your business is directly tied to the strength of your email list. But don’t just take my word for it. “I have literally built a million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my #1 business priority and asset.” (Michael Hyatt) “Without a doubt, our email list is the best investment we’ve ever made.” (Douglas Karr) “Email is the most important channel for you to cultivate in your online business.” (Mike Stelzner) These guys are heavyweights in the online marketing world; each of them has a subscriber list numbering well over 100,000. But don’t make the mistake of thinking that a list in the hundreds, or ev

  • #41: 3 Lessons I Learned in 2014

    04/12/2014 Duración: 46min

    On this episode of the Online Marketing Made Easy Podcast, we are going to dive into a new way of goal-setting and business planning. Now if you follow my content, you already know that I am a bit of a fanatic when it comes to planning for the New Year. I love it! I love new beginnings. I love looking back on the year, examining what worked and what did not work and then building something new or improved from there. I am going to cover 3 Lessons from this year that I am taking into the New Year. Some of them were easy lessons to learn, some not so easy. So let’s go ahead and dive in! Lesson #1: If you don’t build in the margin now, you will struggle to find it all year. Margin is all about finding time to breath, to be creative, and taking time away from the computer to recharge.  Margin allows you to be better when you return and dive into your big projects. Finding margin is easier said than done and in this episode we are going to talk about ways to make it actually happen!  In this lesson I will also sha

  • #40: How to Attract Leads on Instagram

    28/10/2014 Duración: 35min

    On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs. Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnson, where she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I'm sure you’ll agree after listening to this podcast. In this episode, here’s what we’ll cover: Why it's important to become an "Early Settler" on Instagram now before it inevitably hits critical mass with Facebook's backing. How to move beyond posting the typical photos from your personal life to strategi

  • #39: 7 Tips to Create a 3-Part Video Series

    16/09/2014 Duración: 47min

    In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself. I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course. The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as "all business" - (much to my husband's chagrin!) It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, ha

  • #38: Should You Use Click Bait to Increase Engagement on Facebook?

    03/09/2014 Duración: 15min

    In this episode of the Online Marketing Made Easy Podcast,  I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed. Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed. Here’s what the recent Facebook algorithm change is all about. They are cracking down on "click bait.”  What exactly is click bait? Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click. Granted, click bait links can be an effective strategy, bec

  • #37: How do I get my Facebook friends to come over to my Page?

    27/08/2014 Duración: 17min

    Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page? You will learn all of that and more in this weeks Episode of Online Marketing Made Easy - Ask Amy Podcast. On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page. This is the question she asked:  Kathy Sacks: “I have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many “likes” on my Facebook Page, I’d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?” Now, the short answer is that there is no foolproof way to move your friends over to your Page.  There are a few things you can try and I’ll go over those things with you but I want to encourage you not to

  • #36: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson

    30/07/2014 Duración: 39min

    On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss." Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands! Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her experience with Robbins, she thought launching her first products would be easy, but she was wrong. In spite of the fact that the products were great, she made very few sales. The turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that. In this episode, here’s what we’ll cover: A key success principle for business What will cause your business to fail even if you have the best content in the world The necessary foundation for great ma

  • #35: How to Hire Your First Project Manager with Laura Roeder

    22/07/2014 Duración: 36min

    On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder. I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In this episode, here’s what we’ll cover: The difference between a project manager and a VA Why your project manager should work only for you, rather than have other clients How much you should pay a project manager The role of a project manager and what it takes to hire and train one A mindset shift that needs to happen before you hire your first project manager How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help The golden ticket when it comes to hiring team members Why you don't have to find a project manager who is a perfect fit for your business And so much more! Key Takeaways There are a lot of highly skilled, underemployed people out there now, who

  • #34: Ask Amy: How to Hyper-Target Your Facebook Ads

    08/07/2014 Duración: 09min

    This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here’s the summary of the question for this episode: “In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?” Key Takeaways Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days. Retargeting ads are great because they allow you to target the people that really care about your bra

  • #33: How to Write Copy that Sells with Ray Edwards

    26/06/2014 Duración: 43min

    On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray. As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof! Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed! In this episode, here’s what we’ll

  • #32: Ask Amy: "What's new with the Facebook Page Timeline layout?"

    19/06/2014 Duración: 17min

    This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I've added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you have a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here's the question for this episode: I'm a huge fan of your podcast and your content. . . My question is I've noticed that the Facebook layout has changed and things have moved around a little bit. Is there anything I need to know about this new layout to help me maximize my impact and exposure on Facebook? This is a great question, and is very timely since Facebook is rolling out the new Facebook Page layout, and if you don’t have it already, you’ll be getting it soon. I

  • #31: How to Launch a Product Online with Jeff Walker

    10/06/2014 Duración: 01h03min

    On this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top internet marketing experts and leaders. He tells a great story of how he got started, and to get the full scoop, you’ll need to listen to the interview because I wouldn’t be able to do his story justice, so for now I’ll just say that before he started his first online business, he had never ran a business before. He had absolutely zero sales training and no marketing skills. He jokes that he was always the kid that couldn't sell more than one bag of donuts for the Boy Scouts fundraiser every year and that one bag was usually purchased by his parents.  So as you can see, sales and marketing didn't necessarily run in his blood from day one.  He wa

  • #30: ASK AMY: "I ran a contest on Facebook. Now what?"

    03/06/2014 Duración: 19min

    This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast. Every other week I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you've got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! In this episode, here’s what we’ll cover: Something I've been struggling with lately Why my style hasn't always served my customers The push back I've gotten regarding how I teach Facebook marketing How overwhelming and scary creating a marketing plan can be when you're first starting your business The importance of pushing yourself outside of your comfort zone Why you should look at Facebook differently And so much more! Here's the question for thi

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