Online Marketing Made Easy With Amy Porterfield

Informações:

Sinopsis

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Episodios

  • #40: How to Attract Leads on Instagram

    28/10/2014 Duración: 35min

    On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs. Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnson, where she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I'm sure you’ll agree after listening to this podcast. In this episode, here’s what we’ll cover: Why it's important to become an "Early Settler" on Instagram now before it inevitably hits critical mass with Facebook's backing. How to move beyond posting the typical photos from your personal life to strategi

  • #39: 7 Tips to Create a 3-Part Video Series

    16/09/2014 Duración: 47min

    In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself. I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course. The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as "all business" - (much to my husband's chagrin!) It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, ha

  • #38: Should You Use Click Bait to Increase Engagement on Facebook?

    03/09/2014 Duración: 15min

    In this episode of the Online Marketing Made Easy Podcast,  I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed. Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed. Here’s what the recent Facebook algorithm change is all about. They are cracking down on "click bait.”  What exactly is click bait? Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click. Granted, click bait links can be an effective strategy, bec

  • #37: How do I get my Facebook friends to come over to my Page?

    27/08/2014 Duración: 17min

    Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page? You will learn all of that and more in this weeks Episode of Online Marketing Made Easy - Ask Amy Podcast. On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page. This is the question she asked:  Kathy Sacks: “I have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many “likes” on my Facebook Page, I’d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?” Now, the short answer is that there is no foolproof way to move your friends over to your Page.  There are a few things you can try and I’ll go over those things with you but I want to encourage you not to

  • #36: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson

    30/07/2014 Duración: 39min

    On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss." Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands! Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her experience with Robbins, she thought launching her first products would be easy, but she was wrong. In spite of the fact that the products were great, she made very few sales. The turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that. In this episode, here’s what we’ll cover: A key success principle for business What will cause your business to fail even if you have the best content in the world The necessary foundation for great ma

  • #35: How to Hire Your First Project Manager with Laura Roeder

    22/07/2014 Duración: 36min

    On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder. I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In this episode, here’s what we’ll cover: The difference between a project manager and a VA Why your project manager should work only for you, rather than have other clients How much you should pay a project manager The role of a project manager and what it takes to hire and train one A mindset shift that needs to happen before you hire your first project manager How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help The golden ticket when it comes to hiring team members Why you don't have to find a project manager who is a perfect fit for your business And so much more! Key Takeaways There are a lot of highly skilled, underemployed people out there now, who

  • #34: Ask Amy: How to Hyper-Target Your Facebook Ads

    08/07/2014 Duración: 09min

    This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here’s the summary of the question for this episode: “In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?” Key Takeaways Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days. Retargeting ads are great because they allow you to target the people that really care about your bra

  • #33: How to Write Copy that Sells with Ray Edwards

    26/06/2014 Duración: 43min

    On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray. As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof! Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed! In this episode, here’s what we’ll

  • #32: Ask Amy: "What's new with the Facebook Page Timeline layout?"

    19/06/2014 Duración: 17min

    This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I've added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you have a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here's the question for this episode: I'm a huge fan of your podcast and your content. . . My question is I've noticed that the Facebook layout has changed and things have moved around a little bit. Is there anything I need to know about this new layout to help me maximize my impact and exposure on Facebook? This is a great question, and is very timely since Facebook is rolling out the new Facebook Page layout, and if you don’t have it already, you’ll be getting it soon. I

  • #31: How to Launch a Product Online with Jeff Walker

    10/06/2014 Duración: 01h03min

    On this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top internet marketing experts and leaders. He tells a great story of how he got started, and to get the full scoop, you’ll need to listen to the interview because I wouldn’t be able to do his story justice, so for now I’ll just say that before he started his first online business, he had never ran a business before. He had absolutely zero sales training and no marketing skills. He jokes that he was always the kid that couldn't sell more than one bag of donuts for the Boy Scouts fundraiser every year and that one bag was usually purchased by his parents.  So as you can see, sales and marketing didn't necessarily run in his blood from day one.  He wa

  • #30: ASK AMY: "I ran a contest on Facebook. Now what?"

    03/06/2014 Duración: 19min

    This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast. Every other week I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you've got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! In this episode, here’s what we’ll cover: Something I've been struggling with lately Why my style hasn't always served my customers The push back I've gotten regarding how I teach Facebook marketing How overwhelming and scary creating a marketing plan can be when you're first starting your business The importance of pushing yourself outside of your comfort zone Why you should look at Facebook differently And so much more! Here's the question for thi

  • #29: Facebook Ad Targeting Strategies

    26/05/2014 Duración: 50min

    On this episode of the Online Marketing Made Easy Podcast, we talked all about Facebook ad targeting. But before we get to that, I wanted to tell you about some changes coming your way related to my podcast. First, starting in June I am going record one episode per week, rather than every other week like I have been doing. Look out for some extra podcast love coming your way! Second, I am going to add an extra layer to my podcast and start recording an “Ask Amy” segment where you get to send me your questions and I will address them on my show. In full disclosure I took this idea from my good friend, Pat Flynn who now has a show called AskPat. I called Pat to ask if he minded, and in true Pat fashion, he encouraged me to go for it. Gotta love good friends like that. So if you would like me to address any questions you might have about online marketing, Facebook marketing, list building, content creation, webinars - anything goes - so just go to Ask Amy and you can be one of the first to leave me a question. O

  • #28: 7 Steps to a Profitable Facebook Marketing Plan

    23/04/2014 Duración: 51min

    On this episode of the Online Marketing Made Easy Podcast, I decided to do something a little bit different. I’m currently promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I always create a free, value-packed training around the promotion. In this case, the training is called, “How to Create an Easy-to-Implement Facebook Marketing Plan that REALLY Works.” I deliver the training through live webinars, and after the promotion is over in a few weeks, the free live webinar will no longer be available. I have worked SO HARD on this training that I want it to live on beyond my promotion, and I thought that the best way to accomplish that was to present the training in a podcast. I think you will find it extremely valuable, and at the end of this podcast you will have a really good understanding of how to create a Facebook marketing plan that is focused on both the needs of your business AND the needs of your customers. In addition to that, this plan will actually help you

  • #27: Video Marketing Tips and Tricks with Caleb Wojcik

    23/03/2014 Duración: 40min

    On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list - or at least that's the case for me! I’ve been creating videos ever since I started my online business, but it’s always been a tough thing for me. I don’t particularly like to see myself on video and let’s face it, video is a lot of work - from both the creation and editing sides. And yet video is very important for online marketers, which is why I invited my friend, Caleb Wojcik to be on the show. Caleb promised me that he would give some tips to make video easier, and he delivered on his promise! In this episode, here’s what we’ll cover: Caleb's progression from screencast videos to using multiple cameras The best type of video to start with How your audience determines how polished your videos need to be How to make videos using PowerPoint or

  • #26: The Power of Virtual Support and Outsourcing with Chris Ducker

    06/03/2014 Duración: 46min

    On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Chris Ducker. This interview came at a perfect time, because the evening after completing the interview, I got on a plane to the Philippines to speak at Chris' event, Tropical Think Tank. This was an exciting trip for me because not only is this my first trip to the Philippines, I also had the opportunity to speak with some some really fantastic people, including Pat Flynn, John Dumas, Greg Hickman and Natalie Sisson, and of course Chris Ducker himself, so it was a lot of fun. On today’s show, we are talking about the power of virtual support and outsourcing. This is an important topic for me, because I recently learned a valuable lesson, something I did not believe for so long until I finally experienced it personally in my business. So many successful people I look up to have told me that it is possible to work less and make a bigger impact, which includes bigger profits. That was hard for me to believe because it went

  • #25: How to Promote with Twitter with Mike Stelzner

    18/02/2014 Duración: 39min

    On this episode of the Online Marketing Made Easy Podcast, we talk all about Twitter. Since I am not a Twitter expert, I have invited my friend and mentor, Michael Stelzner, on the show to talk about some very specific strategies he uses to promote his live and online events with Twitter. Mike would say that he too is not a Twitter expert, but I would disagree because he is doing things on Twitter that are getting some serious results - and he’s been perfecting his Twitter strategy for many, many years, so in my book, he’s a pro. For those of you who might not know Mike, he is the founder of  the best social media site around, Social Media Examiner, which he launched  in October of 2009, which has exploded, to say the least. Last year more than 7.5 million people visited the site. He's the author of two books (Launch & Writing White Papers) and is host of the Social Media Marketing Podcast. He also founded the parenting blog MyKidsAdventures.com. 5 Strategic Ways to Promote with Twitter 1. Transactional T

  • #24: 3 Mindset Pitfalls Entrepreneurs Face and How to Push Beyond Them: Interview with Marie Forleo

    02/02/2014

    On this episode of the Online Marketing Made Easy Podcast, I share with you some insight I’ve recently discovered about myself. It’s something that I’ve always known on some level, but I’ve just recently really owned it and started to be actively aware of it. I decided to share it with you, because maybe you can relate. Here’s the deal. Sometimes my mind is a pretty scary place to live as a result of the stories that I create  about my experiences. When I’m in my head, these stories are completely true and real, but in reality, they are just perceptions. As an example, in the early years of my business if I promoted something and it didn’t go as well as I thought it should, the story that would play in my mind was that I’m just not as good as my peers, that I didn’t have what it takes to be a success, that I’m in over my head, and that I should have never left Tony Robbins. These stories crushed my confidence! Now that I’m more aware of these stories, I try to spend as much time as possible in the present mom

  • #23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014

    21/01/2014 Duración: 37min

    This episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year. I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business. In this episode, here’s what we’ll cover: Why you should create a year-long promotional calendar The importance of documenting all planned promotional emails How I earn the right to promote my programs How to know when to say no to opportunities How to do more with less My revenue in 2013 How I optimized my online programs What to do if you're just starting out in your business and don't know what to focus on The importance of focusing on one big project at a time How to create marketing funnels for increased revenue My experience (both good and bad) with masterminds And so much more!

  • #22: How to Start and Build a Profitable Podcast with John Lee Dumas

    28/12/2013 Duración: 50min

    On this episode of the Online Marketing Made Easy Podcast, we talk all about creating a brand new podcast. My special guest is a recent Best of 2013 iTunes award winner, John Dumas of Entrepreneur on Fire. His show is unique in that he broadcasts seven days per week, which takes a crazy commitment! John has interviewed over 425 people to date and his interviews tell the stories of entrepreneurs who have “made it” in their niche. The stories of his guests are inspiring to say the least and help others out there who are looking to take their own entrepreneurial leap. I wanted to create this episode at this specific time because at the time of this recording, I’ve been podcasting for almost a full year, and it’s been an extremely rewarding experience. I LOVE podcasting. It’s opened so many doors for me, introduced me to an entirely new audience, and has allowed me to expand my brand beyond my Facebook trainings. It’s also given me more confidence in my business and has created opportunities for me that I would n

  • #21: How to Set Goals and Create a Plan for the New Year

    04/12/2013 Duración: 48min

    On this episode of the Online Marketing Made Easy Podcast, the focus is how to streamline the planning phase of your business so that you get all your goals set so that you’ll be ready for the New Year. If you do so, you can hit the ground running and get your year off to a great start! As I was planning this episode, I started to wonder how other people -- specifically the people I admire who are getting big results in their online marketing businesses -- actually get things done and how they plan and set their goals. Instead of just wonder, I reached out and asked them! Specifically, I asked Michael Hyatt, Pat Flynn, Melanie Duncan, Chris Ducker and Michael Stelzner how they plan for the New Year. Take the Time to Focus on Your Business During this episode, I want you to take this time to really focus on your business. My hope for you is that you actually take these tips and strategies and put them to action right away. Goal Setting Tip #1: Get Very Specific Before I get into the specifics of getting very s

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