Online Marketing Made Easy With Amy Porterfield



How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.


  • #425: Project Planning Mastery: A Step-By-Step For How To Stay Organized

    13/01/2022 Duración: 32min

    Follow The Plan. Master The Project. My team is incredible but I can be reasonable. We’re not at 100% in everything in our business.  But our project plans…? They’re pretty dang bulletproof. So in this episode, I’m walking you through the exact steps of how I create a project plan in my business from conceptualization to completion (and even what we do to make sure the next attempt of that project is 10x easier.) I’ve laid this episode out like a step-by-step guide to project planning mastery so you can reduce overwhelm in your business and maybe, just maybe, become known as the business owner that smashes deadlines every time with room to spare. I believe that for you, my friend! Here’s a glance at this episode... [06:52] A project plan is a process to bring an idea or concept to life through planning and organization. [09:43] 1. Identify the main focus of the project plan.  [10:42] 2. Outline the project. Make categories and then break it down into each task. What tasks need to happen to complete the categ

  • #424: 4 Unsexy Skills That Have Made Me A Better Entrepreneur & Leader

    11/01/2022 Duración: 16min

    What I Practice Every Day For Swoon-Worthy Results What?  You thought entrepreneurship was all glistening social media posts and champagne toasts? Juuuust kidding. If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments. But in this episode, I’m sharing four very specific skills that you probably wouldn’t list on a Bumble profile…but that will definitely make you a more effective and successful entrepreneur and leader.  Promise. Things like the ability to leverage. Or being a proactive planner. Or how I’ve learned to be an effective communicator in my business (and what that’s looked like in different situations.)  Sneak away for a few minutes, dive into this shortie episode, and steal the four unsexy business-making traits that I’ve developed inside my business (so you can build them into yours!) Here’s a glance at this episode... [03:35] 1. Effective communication skills. In the past, I've shielded myself from negative conversations. I use the Radical Cand

  • #423: How To Find Support In Other Female Entrepreneurs With Lori Harder

    06/01/2022 Duración: 56min

    My guest on this podcast is making big – and I mean, BIG – waves in their industry. Lori Harder is a self-love specialist, fitness model, author, and podcast host.  And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch.  A girl after my own heart! In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990. But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses. Including: How to stay upbeat (even when things get really, really hard) How to find inspiration to get creative (even when you really, really don’t feel like it) How to find support among other entrepreneurs  Her tips for building a massively successful business What it’s been like launching a physical product and the lessons she’s learned from her latest ventur

  • #422: Lessons Learned From Social Media Bullies

    04/01/2022 Duración: 13min

      Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  • #421: From Court Rooms To TikTok: The Korean Vegan’s Journey Of Reinvention

    30/12/2021 Duración: 55min

    Talking Life And Career Transitions Over Curry  Like soooo many of us, Joanne Lee Molinaro hopped on to TikTok in July of 2020 as a way of coping with the isolation of quarantine. But as fate would have it, a post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral and The Korean Vegan was officially on the map. But it’s not just her red chili paste mushroom pasta or vegan kimchi cheese fries that gathers the masses and leaves them hankering for more. My guest on today’s episode is no stranger to enduring (and leveraging) major life transitions… and she’s using her platform to share stories that challenge and inspire. Joanne, a lawyer turned full-time creator and New York Times bestselling author, is a child to immigrant parents who at times found themselves in near-starvation situations in what is now known as North Korea.  She shares about this among many of her other heroic tales through her social media platforms. And with over 3.5 millio

  • #420: Unlearning The Hustle Mentality (& How I Got It Wrong)

    28/12/2021 Duración: 14min

    An Entrepreneur’s Permission To UnHustle  I  L - O - V - E  new entrepreneurs. There’s no drive or determination like the early days of starting a business…but with that comes a few habits that become hard to break. Like taking that drive and willingness to do what it takes and forgetting that you’re running a marathon…not a sprint. A “hustle, hustle, hustle” mentality can be the default setting for high achievers (like many entrepreneurs are.) But it’s also been the flag that successful entrepreneurs have loudly and proudly flown for the last decade. And I made the mistake of falling into the hustle culture trap myself in the early days of my business. So in this episode, I want to talk about the turning point when I realized hustling my days, nights, and weekends away wasn’t cutting it anymore Plus how I undid the thoughts of what I “should be” as an entrepreneur and even the “hustle-over-everything” beliefs I brought into my business. Whether you’re just starting out or you’re a long-timer like me, I hope

  • #419: She Was Forced To Slow Down (And Then Her Business Grew!) With Kate Northrup Watts

    23/12/2021 Duración: 45min

    Say Bye-Bye To Business Burnout  Working less and earning more is the battle cry of online entrepreneurs everywhere. It’s why we start our own gig in the first place, right? More cash coming in, less hours glued to a screen. My guest on today’s episode, Kate Northrup Watts, had her life changed when she was forced to slow down and as a result, her entrepreneurial hustle came to a halt.  But then, the unthinkable happened. Kate experienced more growth in her business than the year before. And she’s breaking it aaaaall down during our conversation in this episode.  In it, Kate’s putting the kibosh on hustling your way to the top. So, if you’ve been looking for permission to do less in your business without sacrificing revenue or growth… this is it. In this episode, Kate and I talk about: Exactly how Kate slowed down, worked less, and earned more How to identify how much pressure you feel (instead of convincing yourself that “it’s fine”...when it’s not) How us achiever-types can begin to reframe asking for help

  • #418: A New (& Better) Way To Look At Imposter Syndrome

    21/12/2021 Duración: 15min

    Why I Don’t Think You Have Imposter Syndrome  Stop saying you have imposter syndrome. To which you might say, “But Amy...I do have imposter syndrome. I can’t get past this notion of ‘Who am I to start a business’ or ‘Who am I to teach on my topic?’” Boy, do I hear you. I’ve been there a thousand times.  But I also want to challenge you on how that mindset is most likely working against you...and I’m doing just that on this episode. In this episode, I want to talk to you about rethinking what you’ve always labeled as imposter syndrome. I want to lean into what might actually be a strength underneath all that fretting. And I want to challenge you in an area that you’re probably selling yourself short.  My friend, borrow as much courage as you need from me -- and this episode -- to put imposter syndrome to bed for good in your life and step fully into what you’ve always been called to accomplish in this world. I believe in you with my whole heart! Here’s a glance at this episode... Rate, Review, & Follow on

  • #417: 33 Million Downloads & 870K Social Followers: Proven Organic Reach Strategies I Love

    16/12/2021 Duración: 24min

    Attraction Strategies That Keep Your Pennies In Your Pocket Today’s episode is dedicated to all my entrepreneurs who are balling on a budget. Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you.  In this episode, I’m teaching you my favorite and most effective strategies for boosting your organic reach. When I say “reach”, I mean people laying eyes on your business and/or offers online.  And when I say “organic,” I mean getting in front of those people without spending a dime. Oooooh yeah. I’ve used these strategies to promote lead magnets, podcast episodes, and so much more during all of my 13 years in business. A.K.A -- these strategies will grow as you do. In this episode, I’ll take you through the “how” and the “why” behind each one, including:  How to get more traffic to your website or blog (even if your website is SUPER simple) How to win over Google so it puts

  • #416: My Birthday Episode: Hard-Earned Lessons I’ve Learned This Year

    14/12/2021 Duración: 18min

    How The Last 12 Months Have Changed My Mind… About A Lot There’s leftover cake in the Porterfield kitchen, which can only mean one thing.  We’ve had a birthday! Mine, to be specific.  And while I wish I could treat you to poolside mai tais to celebrate, I thought, at the very least, we could have a little heart to heart to mark the occasion. Because the last 12 months, as you know by now, have brought high highs and some low lows.  So, in this special birthday episode, I’m taking stock of the lessons, wins, and losses of the last year...and sharing the brand new mindset I’m taking into this next one. I can confidently say I’m another year wiser because the struggles of the last 365 days brought some profound lessons that I wouldn’t trade for the world. And, as always, I hope that my lessons learned can make the load of life, leadership, and business a little lighter (and less lonely) for you, my friend… so let’s chat. Listen and imagine us clinking chilled glasses on lounge chairs in the sun as you do! Here’s

  • #415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller

    09/12/2021 Duración: 47min

    My guest on this episode is a master at putting together an enthralling plotline. However, his narrative of choice isn’t film. It’s not even just marketing. It’s life, and life by design.  Donald Miller is an author, speaker, and the founder and CEO of StoryBrand -- a globally recognized branding framework used by the industry leaders like Pantene, Intel, Berkshire Hathaway, and Zaxby’s.  In this episode, Donald joins me to discuss what’s really, really working in online marketing today.  We talk about the specific type of practical knowledge required to propel success… and why they’re not teaching it in top 20 business schools. But more than that, Donald and I also talk about how entrepreneurship gives us the ability to control much more than just conversion rates and content delivery. When we direct our work, we have more freedom to decide on our setting.  Our key players. Our next chapter. In this episode, Donald and I discuss: Why people don’t buy from you when they open your sales email (and the moment

  • #414: How To DIY Your Own Mastermind (& Do It Right)

    06/12/2021 Duración: 17min

    Masterminds. You hear a lot about them, but do you know what it really means to be a part of one? Let me break it down for you. A mastermind is a small group of entrepreneurs that keep you on track, troubleshoot with you, offer fresh insights into your business, and help you move forward. No matter if your roadblocks are technical or maaaybe you’re stuck in your head more than anything… these people get it. They’re playing all out. And they’re here to help you move forward.  I truly don’t think I’d be here today if it weren’t for two things... One, investing in myself. And two, surrounding myself with people who build me up, support me, and, honestly, call me out when I need to be called out.  So in this episode, I’m breaking down exactly how to DIY your own mastermind -- no matter what stage your business is in, with no cost required. Because an accountability group or mastermind is right for EVERYONE. Introverts and extroverts alike.  Long time business owners and those still rocking the side hustle.  Toget

  • #413: How To Make Every Word Count When You're Selling & Serving with Roger Love

    02/12/2021 Duración: 59min

    Speak Strategically, Sell Confidently, Serve Authentically Voice coach and speech trainer to the stars, Roger Love, joins me on this episode… And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.” Don’t worry, friends. The day I pick up a guitar and a microphone will be the day hell freezes over. And while Roger has honed his expertise working with the likes of Reese Witherspoon, John Mayer, Bradley Cooper, and Selena Gomez… He’s not running through scales today. Your long-forgotten arpeggios can stay that way.  Roger joins me on the podcast to teach you, my beautiful entrepreneurs, how to communicate more effectively on behalf of your business and command any room with your presentation skills.  In this episode, Roger masterfully explains how entrepreneurs (AKA YOU!) can powerfully and simply shift how you speak to sell more confidently, build trust with your audience, and present yourself in a

  • #412: My Live Video Secrets For Feeling Confident & Calm (Even When You're Not)

    30/11/2021 Duración: 21min

    All the greats have a routine. Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground. John Legend eats half a rotisserie chicken before every show. (Hey, whatever works!)  Before going onstage, Game of Thrones actor Kit Harington kisses a crucifix three times, eats three Haribo gummy bears, and takes (yep) three sips of water. Superstition or not, athletes, artists, and leaders of all walks have found unique ways to get in the zone. Helping yourself into a place where you feel confident and ready to tackle the task in front of you? I’ll cosign that, every time! That’s why in this episode, I’m talking about the different routines that I’ve developed over the years that help me go live on video with confidence, regardless of how I feel. Because I’ll be honest, being on video has NEVER been in my comfort zone... it still isn’t. But after years of practice, I’ve found a few foolproof rituals to get m

  • #411: A Day-by-Day Sneak Peek Into My Work Week

    24/11/2021 Duración: 57min

    My Day-To-Day Life As An 8-Figure Online Business Owner Three years ago, I shared an episode chronicling a “week in the life” with me, both professionally and personally. And since then, just about everything has changed. The size of my team… what I’m focusing on… my big, risky goals… what I sell in my business… even my address looks wildly different.   Well, for me, learning how other entrepreneurs and mentors plan, prioritize, execute, and live day-to-day life has significantly influenced and inspired how I set up my own week.  And I thought, heck! You might be curious to know how I schedule and prioritize my days, and how exactly I navigate through sooo many action items in a continuously growing business. (So you can do the same!) So, I decided to do it again. To record an episode that’s fully transparent with you about what a week looks like three years further into my business.  In this episode, I’m doing a morning and evening check-in Sunday through Thursday night so you can ride shotgun with me throug

  • #410: What Happens When A Launch Doesn’t Go As Planned

    22/11/2021 Duración: 14min

    From elementary school days and color-coordinated folders … To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next… I’ve always been a girl with a plan. But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped. Especially in business. Especially when that business is your business.  So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!)  I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success. It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.) But it still. didn’t. work. Not like I’d expected it to, at least. I’m talking about the feelings, hindsight realizations, and, of cours

  • #409: From Social Posts To Weekly Content: Create Your 3-Month Content Calendar Step-By-Step

    18/11/2021 Duración: 28min

    Content creation dread is about to become a thing of the past! Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours.  Yep! An entire business quarter worth of digital content  -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours. In this episode, we’ll be diving deep into content creation strategy together, covering topics like: How to identify big topics that will leave your audience clamoring for more How big promotions should factor into your content plans How to leverage holidays and themes to communicate well with your perfect audience How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine And so much more Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need! You’ll knock out an entire business quarter’s worth of content and I’ll walk you through

  • #408: Burnout, Slowing Down, & How To Get Your Motivation Back

    16/11/2021 Duración: 12min

    What To Do When You Just Don’t Want To Work It’s the calling card of entrepreneurship. Total flexibility. Time freedom. The ability to make your schedule and change your schedule. But in this episode, I want to talk about something a little less… organized. A little less concrete and more, well, reactive. If I’m being perfectly honest, there are times in my business that I just don’t want to work. There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with.  But the best way I can explain this feeling is simply, “I just don’t want to do anything.”  I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks. 10 years ago, this thought would trigger instant guilt or shame. “There’s so much work to be done!”  “You’re the boss, Amy! Set an example, keep your word, don’t inconvenience others.” And so in the past, I’d ignore this feeling… pushing throu

  • #407: Now & Then In Marriage And Business With Hobie Porterfield

    11/11/2021 Duración: 39min

    Where Life, Love, and List Building Meet Choosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you’ll ever make. But what about the people who share the kitchen that you now call an office? Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head? Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don’t totally understand what you’re talking about) Entrepreneurship doesn’t just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you.  In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie. We often talk about the now and then and how our relationship has changed, how I’ve grown, and how entrepreneurship has really affected our lives. And in this episode, I’d love to invite you into the conversation. I’m sitting down with my favorite gue

  • #406: The Great Facebook Outage Of 2021: What If Social Media Disappeared Tomorrow

    09/11/2021 Duración: 13min

    What Should Come First: Your Email List Or Digital Course? Remember “The Great Social Media Crash of October 2021”?  You know...people totally freaked out and Twitter had its best day in years? Well, it didn’t disrupt my business one bit. In fact, that day I sent an email to a segmented group on my email list about a product that I thought would be really valuable to them. And within a day, I made $17,000 from that one email. I tell you all this because when you have an email list, you’re in control of your business and how you reach your audience.  I sent one email, made 17k on a day when many, many people lost money. I don't know about you, but I don't want to give anyone else power over my revenue like that. Not only does email marketing produce 174% more conversions than social media, according to Campaign Monitor... ...but an email list is the only business asset proven to yield an average of $44 for every $1 spent. A 440% ROI? I rest my case. And with all this hard data, I still see entrepreneurs strugg

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