Your Wellness Marketer Podcast

We’re starting to roll out Pinterest ads as a new offer. We’ve received a few requests and questions about Pinterest ads, and I’m excited to dive deeper into the ins and outs of what they are and what the difference is between Pinterest and Facebook ads. Despite what you might think, we aren’t exploring this avenue due to the latest Apple update, but rather because Pinterest ads have the potential to reach people who are closer to the bottom of the funnel. In today’s episode, I’ll be discussing what Pinterest ads are, if you should explore them with a smaller budget, what types of ads are allowed on Pinterest, and the major differences between Facebook and Pinterest ads. This short and sweet episode will walk you through everything you need to know before adding Pinterest ads to your marketing strategy.Here’s a closer look at what I discuss in this episode:What are Pinterest ads?Can Pinterest ads generate higher-quality leads?Should you take out Pinterest ads if you have a smaller budget?Specific types of bus

Sales pages are a big part of your ads strategy. If you’re paying for Facebook Ads that point towards your sales page, you want to make sure that your sales page is set up for success and ready to convert your paid traffic. In today’s episode, I’m walking you through the 5 things you need to have to set up a great sales page. From an intriguing headline to having clear and easy-to-understand copy, these 5 things are a must for every sales page if you want to leave your audiences eager to purchase from you.Here’s a closer look at what I discuss in this episode:Why crafting an intriguing headline is so importantDo you have many call-to-action opportunities?Closing the sale with social proofIntroduce yourself through your bio and your experienceCreating clear and easy-to-understand copy throughout your sales pageResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://chr

You’ve heard the success stories of people running Facebook Ads. Although there’s no denying the power the platform has to skyrocket your business, there are also a lot of misconceptions and misunderstandings. So much so that people who go blindly into running their first ad campaign get severely discouraged and burned. In today’s episode, I’m breaking down what to expect and how you can mentally prepare yourself to run Facebook ads. Tune in as I dive into the details of Facebook ads so you are fully prepared to invest your money, scale your business, and generate a more consistent flow of leads.Here’s a closer look at what I discuss in this episode:Setting proper expectationsOrganically testing out your funnelThe importance of having a strategy and planDeciding on realistic goalsStaying and remaining intentional Resources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https:/

I love introducing you to my team. Today, I’m joined by my junior ads manager, Cheyenne Skye. In this episode, we’re discussing all things Facebook Ads, including our thoughts on the Apple update having worked with it for the last few months. We also discuss the benefits of outsourcing your Facebook Ads and the most important things you can do right now to get started with ads. Here’s a closer look at what I discuss in this episode:How Cheyenne became a junior ads managerThe benefits of outsourcing your adsHaving one person run your ads vs. having a team to do itOur thoughts on the iOS updatesThe most important things you can do right now to get started with adsGet to know CheyenneResources:Cheyenne’s Instagram: https://www.instagram.com/cheye_and_co/ Cheyenne’s Facebook: https://www.facebook.com/cheyeandco Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernha

Running Facebook ads is so much more than just putting a graphic and some copy in the feed. There are so many different capabilities that you might be forgetting about. In today’s episode, I’m walking you through the 3 main ads placements along with the different strategies that come with them. Specifically, I’m discussing in-feed Instagram ads, Instagram story ads, and Instagram reels ads. Tune in and take notes as I dive into the nitty-gritty details on how you can utilize these 3 main Instagram ads placements in your next campaign.Here’s a closer look at what I discuss in this episode:Taking a different creative approach with Instagram adsThe difference in copy placement with in-feed Instagram ads and Facebook adsYour 2 main options for Instagram story adsTips for talking on Instagram story adsInstagram reels ads placementResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Acad

You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.Here’s a closer look at what I discuss in this episode:Taking organic audience, past launches, and launch strategies into considerationUnderstanding the basic ads funnel: hype events and launch campaignsCase study #1: a 2-week launch with low spendHow we allocated her budgetGiving your ads manager enough lead timeOur specific cost per lead with Apple’s updateThe numbers and ove

If you’re running your own ads or you’re pretty new to running Facebook ads in general, you might be making some common beginner mistakes. Although I’ve done an ads mistakes episode in the past, the 5 common Facebook ads mistakes that I share in today’s episode are geared towards beginners and first time ads users. These are the most common mistakes that I see amongst first timers, from boosting posts to thinking that Facebook ads are magic. Tune in and find out if you’re making one or more of these mistakes and what to do instead.Here’s a closer look at what I discuss in this episode:General Facebook ads mistakes versus beginner specific Facebook ads mistakesThe thing about boosting postsAre you spending enough on Facebook ads?The problem with touching campaigns too earlyWhy you shouldn’t increase your budget too quicklyWhy ads and traffic aren’t enough and the importance of a strong follow up sequenceResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabe

If you’ve tuned in to this show for guidance on running successful Facebook ad campaigns, you know how much emphasis I’ve placed on your ad creative. This is why I’m so excited to introduce you to Derryn Jacobs from Sunset Creative Media. Derryn is responsible for all the beautiful ad creatives for our clients. In this episode, we talk about creatives for your business as a whole, what you should look for in your graphic design and branding, and the types of tools you can use if you’re DIY-ing the process.Here’s a closer look at what I discuss in this episode:Why a strong creative is really important for a successful ad campaignThe dos and don’ts of creating ad graphicsThe importance of design for online businessesTop tips for creating visual designsWhat creative assets should you prioritize if you’re just starting out?DIY graphic design toolsDerryn’s advice for developing a creative eyeResources:Derryn’s Instagram: https://www.instagram.com/sunsetcreativemedia/ Ads Masterclass: https://christinabernhard.com/

The online competition has definitely gotten quite fierce, especially since the pandemic happened. But it doesn't necessarily mean that there isn't a chance for you, it does not mean that Facebook ads are not worth it, and it definitely doesn't mean that they don't work. In today’s episode, I walk you through the 3 things you need to do in order to make your ads stand out from the competition and remain memorable. I discuss the importance of creative elements, why you need to deep dive into market research, and the importance of solid branding.Here’s a closer look at what I discuss in this episode:Why your ads need to stand outMaking the creative elements a priorityWhy you’re better off investing in creative and having a lower ad spend if you’re on a budgetHow to speak directly to your ideal clientThe importance of copyWhy you need solid brandingResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: http

The first thing you need to do before you run an ad campaign is to build your funnel. In today’s episode, I’m walking you through the very first steps that you need to take before you actually build out your funnel. This will also help you determine the tools you need for your specific funnel strategy. Tune in to this episode as I walk you through a step-by-step guide on creating your funnel strategy, mapping out all the pieces, and what putting it all together could look like for you.Here’s a closer look at what I discuss in this episode:Gaining clarity on your end goalMapping out your offerWhat is a tripwireCreating an email sequence that bridges your freebie to your core offerCollecting data from your emailsIdeas for your email sequenceResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The

Believe me when I say I have one of the best teams in the industry. In today’s episode, I’ve invited my incredible social media manager, Kristen Smith, to share her expertise and guidance on how to get confident on video.Getting on video is one of the most important things you can do as a business owner. It’s crucial to build that know, like, and trust factor, and video is going to be the most powerful way to get you there. If you’re going to run Facebook Ads or sell a product online, showing up on video needs to be a part of your overall strategy. Tune in and take notes and Kristen shares the importance of video and her best tips for showing up on video.Here’s a closer look at what I discuss in this episode:How video helps you form deeper connections with your audienceWhy you should show up on video especially if you’re selling onlineBreaking through the uncomfortable nature of showing up on videoLaying out a plan and schedule for your video strategyTips for filming professional and appealing videosHow to ge

There are 7 common mistakes I see far too often when it comes to running Facebook Ads. In today’s episode, I’m going to share what they are and how to avoid them. I explain why these mistakes are hurting the success of your campaigns and what you can do about it.From not choosing the right campaign objectives to not verifying your domain, this episode is for anyone who wants to run their Facebook Ads with confidence. Tune in to this episode and let’s dive into the 7 most common Facebook Ads mistakes and easy ways to avoid them.Here’s a closer look at what I discuss in this episode:Why you need to choose the right campaign objectiveThe problem with only boosting postsWhy you need to install your Facebook Pixel (even if you aren’t running ads)The importance of creating custom audiencesVerifying your domain and aggregating your eventsUnderstand your metricsWhy you need to set goalsResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse 

You need to build and invest in your funnel if you’re selling anything online. Your funnel is a really important component of generating online sales, whether you’re selling a course, service, or even products. This is something you want to be extremely clear about, especially when it comes to budgeting as building your funnel can be quite an expensive investment.In today’s episode, I’m breaking down the expenses and what you can expect to spend when you build your funnel. Don’t worry, you don’t have to spend hundreds of thousands of dollars on hiring a professional to build your funnel. In this episode, I share options for you to DIY the process while saving you money. Tune in to this episode as I break down the different expenses you need to consider as you build your funnel while sharing the different solutions you have for each part of your funnel based on your skills, budget, and how comfortable you are with the process.Here’s a closer look at what I discuss in this episode:The creative aspects of buildi

You’ve decided that it’s time to run Facebook ads for your small business, but you don’t know where to start. In this episode, I’ll be sharing my best Facebook ads advice for small business owners who want to run ads for the first time. I’ll walk you through the steps you need to take before you start running ads, such as learning the foundations, setting up your account properly, and starting with a more conservative budget. This episode is a must if you’re running Facebook ads for the first time and want to do so with confidence.Here’s a closer look at what I discuss in this episode:Resources if you don’t know if Facebook ads is right for your small businessUnderstanding the foundations of running Facebook adsThe importance of setting your account up properlyWhy you should start with a conservative budgetResources:Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.c

Everyone has big dreams and aspirations. For the 100th episode of Scaling to Freedom, I want to share something that has taken me very far in life: setting goals and taking action.Setting clear goals and having a plan of action helped me turn my dreams into reality, which allowed me to accomplish everything from getting out of credit card debt to traveling the world. In today’s episode, I’m sharing clear and concise steps that’ll help you achieve your goals, no matter how big or small. Tune in and take notes as I walk you through the very process that allowed me to live life on my own terms.Here’s a closer look at what I discuss in this episode:Where I came from and where I amGetting clear on your visionReviewing and prioritizing your goalsBreaking down your goals into timely actionsCreating daily and weekly habitsEnjoying the journey along the wayResources:Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsa

Evergreen funnels are glamorized in this industry, and for a great reason. I mean, who doesn’t want to build a system that duplicates the value you bring to more and more people as you make more money behind the scenes? As great as that sounds, there is a right and wrong time to go evergreen.In today’s episode, I’m walking you through everything you need to know about turning your live funnel evergreen. I answer some of the most common questions like; when you should go evergreen, how to turn a live funnel evergreen, and what to expect when you go evergreen.Here’s a closer look at what I discuss in this episode:The best time to go evergreenWhy you don’t want to start out evergreen unless it absolutely makes senseHow to fuel your evergreen funnelWhat do you need to do to go evergreenWhat you can expect when you go evergreenResources:Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://chr

It’s no secret that Facebook has turned into a pay-to-play platform. However, this has left you with many questions and confusion. Since organic reach on Facebook has been dead for a while, should you bother building a following on your Facebook Business Page, especially if you’re ready to start Facebook ads? If so, what type of content should you post on your Facebook Business Page? Or are personal pages better than Facebook groups? I’m addressing all your questions and concerns in this episode. I’ll walk you through some crucial steps you need to take to optimize your Facebook Business Page. I share my opinion on whether you should create content specifically for Facebook, what you need to include in your “About” section, and why you need to have a professional profile picture.Here’s a closer look at what I discuss in this episode:What you need to include in your “About” sectionWhy having a professional profile picture is important (especially if you want to run ads)Is creating content crucial to your Faceb

I’m no stranger when it comes to launching a great course. I’ve helped many clients launch their courses, and I’ve even launched a few of my own. In today’s episode, I’m sharing my top 3 tips for creating a successful online course.This episode is for you if you have created a course, are in the process of creating one, or are planning to create a course of your own in the future. The tips I share in today’s episode will not only help you with your launch, but they’ll help set your students up for success by delivering the transformation they’re looking for. Here’s a closer look at what I discuss in this episode:My experiences with launching online coursesThe most important step before you create your courseShould you record longer or shorter videos?Why you shouldn’t wait on perfectionResources:Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.ins

If you’ve ever considered starting a podcast for your business, this episode is for you! As the popularity of podcasts increases, having a podcast of your own is a great way to drive traffic to your funnel.In today’s episode, I’m sharing why having a podcast is a good strategy to incorporate in your funnel. I discuss the benefits of podcasting that I’ve personally seen; from being discovered within your industry, to why having a podcast can position you as an expert in your field. Here’s a closer look at what I discuss in this episode:Why podcasting is a great top of funnel trafficHow a podcast builds know, like, and trust with your audienceEstablishing yourself as an expertHow podcasting can improve your speaking and communication skillsResources:Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://

Have you heard? There’s a new Apple update that might affect your Facebook ads. Don’t panic! Although we do not have details about when Apple’s update will roll out, I’m addressing your questions and concerns in this episode.I explain what Apple’s update entails and what it means for your Facebook ads. I also share some actionable steps you can take to prepare your ads for this update. If you’re currently running ads or thinking about running them relatively soon, do not miss this episode! I’m sharing 4 steps you need to take as soon as possible to avoid getting caught off guard.Here’s a closer look at what I discuss in this episode:What Apple’s update entails and how it’ll affect your Facebook adsShould you panic about this upcoming change?Why you need to prepare for this change ASAP4 things you need to do before Apple rolls out their updateResources:Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: h