Your Wellness Marketer Podcast

If you follow me on Instagram, you know that I’m currently pregnant with my very first child. As excited as I am about the news, I realized that there isn’t much information out there for female entrepreneurs who are currently expecting, especially if they’re opting to be a single parent by choice.So in this episode, I’ll be discussing what maternity leave as a female entrepreneur and single mother is going to look like for me, and how I’m planning for my maternity leave. I share my goals during my maternity leave, what I want to focus on, and how I’m designing my maternity leave for flexibility. I hope this episode can help you out or offer a perspective for how you might plan your maternity leave as an entrepreneur.Here’s a closer look at what I discuss in this episode:My goal with my clients during my maternity leaveWhy I’m focusing on giving myself time and space during this timeWhy I’m designing my maternity leave for flexibilityWhy you should create systems and hire ASAPHow I’m structuring my meetings a

In the online space launching is a hot topic, especially as a coach. Have you ever looked at your competitors having successful launches and wonder how you could also replicate that for your business?In today’s episode I am sharing the top ingredients that I see in almost every successful launch. I know that launching can often feel chaotic - trust me, I’ve been through enough to know - but I am going to take you behind the scenes of a launch and share some tips for how to increase your chances of success. Here’s a closer look at what I discuss in this episode:Sometimes what looks like a successful launch could be a “flop”Having a tried and tested offerWhat your product is vs what your offer isMessaging that speaks to your ideal clientConsistent nurturing between launchesFollowing up with leads during the live launchUsing ads to support your launch Resources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernh

As any entrepreneur will tell you, growing a business is not always a walk in the park. While it is rewarding, it can also be quite challenging at times. In today’s episode, I’m sharing a total of six lessons that I’ve learned as a now multi six-figure agency owner (five + a bonus if you stay until the end). After four years of running this business, the way that I do things has changed significantly and thank goodness for growth! I am sharing some tips that I think would have helped me when I was first starting out, but can also be applicable for you at any stage of business.So whether you are a new or seasoned entrepreneur, these are six lessons you don't want to miss, so tune in now!Here’s a closer look at what I discuss in this episode:Hiring before you are ready The importance of creating solid systems (and doing so before you need them)Taking ultimate responsibility as the business ownerFinding the balance between honoring your boundaries and maintaining your client experienceLearning to separate y

Setting boundaries can be difficult as a freelance service provider. Especially when you want to remain flexible when serving your clients.In today’s episode, I’m sharing an inside look into my business when I first started it and how not having boundaries in place eventually led to burnout. Then, I share the boundaries I started to put in place, why I have them, and why I think they’re so important as a freelance service provider. I also share how you can stay flexible with your clients all while having strong boundaries in place, how to create space with time and mental capacity, and why you should only sign clients that you’re absolutely aligned with.If you’re a new or aspiring freelancer, this episode is for you. Tune in, take notes, and learn why boundaries are important to the longevity of your business.Here’s a closer look at what I discuss in this episode:Where I started and the problems I ran into (why boundaries are so important)Examples of boundaries I put in placeHow to stay flexible based on your

Funnels are an essential part to the success of your digital ads and your sales. This week, I’ll be talking about ways in which you can measure your funnel to make sure it’s optimized and converting. In this short and sweet episode, I start by explaining the most important metrics that you’ll need to measure in order to make sure your funnel is converting as it should. Then, I talk about the importance of tracking click-through rates, tracking the dates that you’ve made changes to your funnel, and how to measure your funnel.Tune in, take notes, and make the necessary changes to your funnel so that you can optimize and ensure that it’s working hard in the background.Here’s a closer look at what I discuss in this episode:Learning which metrics you need to measureMonitoring and keeping track of your click-through ratesTracking the dates that you’ve made changes to your funnelHow to measure your funnel so you know they’re convertingResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass:

Things are constantly changing in the Facebook Ads world. But before you start to worry, I want you to listen to this episode because I am giving you some action steps to help you pivot through this new Facebook Ads Targeting change and how to make it work for your business!In this episode, I am giving you three workarounds to combat the removal of certain targeting options. I’ll also explain how to discover different ideas with a quick Google search and why you aren’t as reliant on the different interest options as you think you are. I’m also highlighting what we’re doing in the agency to work around this new change, how our clients have been impacted (or rather, how they haven’t been impacted), and why it’s so important to always be testing your audiences,  your ads, and different combinations again and again. Here’s a closer look at what I discuss in this episode:What the big Facebook ad change is and why it mattersThe two biggest industries that are panicking over this change3 ways to combat this changeWh

Using Facebook ads for your new offer can be a very confusing endeavor. Whether you’ve used Facebook ads for a previous offer or if you’re using them for the very first time, this episode will help you create a checklist of things to keep in mind when you’re considering using ads to promote your new or latest offer.First and foremost, I highlight two very different scenarios - one being an entrepreneur who has used Facebook ads to launch a previous offer, and another one who is completely new to using Facebook ads. This is important to remember because how you proceed with using Facebook ads will greatly differ depending on your situation. Next, I share some tips and pointers to help you throughout the Facebook ads process. From pre-launching, to list building with your new ideal client, and structuring your campaigns to test the different variables involved, this episode is a must if you’re thinking about using Facebook ads for a brand new offer.Here’s a closer look at what I discuss in this episode:Two diff

Not all ads are created equal. For instance, the types of ads that you’ll use as a coach will greatly differ from the types of ads that an eCommerce business might focus on. If you’re a coach and you’re selling programs, masterminds, one-on-one coaching, or even courses, this episode is for you.Today, I’m sharing the 3 best types of ads for coaches and why they should be included in your strategy. I talk about what lead generation ads are and why they are good for coaches, then I dive into the best types of ads for coaches who have a larger budget to work with. However, if you’re starting with a smaller budget, don’t worry. I share options for you too. Last but not least, I discuss what retargeting campaigns look like and how they fit in the larger scheme of your ads strategy.Here’s a closer look at what I discuss in this episode:What are lead generation ads and why are they good for coaches?The best types of ads for coaches with a larger budgetHow and when to execute retargeting campaignsResources:The Funnel

In becoming a business owner, I learned that there were a lot of misconceptions about ads when I transitioned from running ads in the corporate world to running my own ads agency. It was shocking to see how people really viewed ads and how many people I actually had to turn away because of these misconceptions.In today’s episode, I am sharing a few signs that you should NOT invest in an ads agency. These signs fall into two categories - you aren’t ready for an ads agency or you aren’t right for one. If you are considering this investment for your business, tune into this episode to see if it is really the right choice for you at this stage of your business and if your business model supports partnering with an ad agency. Here’s a closer look at what I discuss in this episode:Not being ready for an agency vs not being right for an agencyWhen your products or funnel are not provenWhen you’re not making sales organicallyWhen you don’t want to show up on social mediaThe downfalls of hiring an in-house ads manager

As with most things in the online space, what it looks like to run Facebook ads has changed drastically over the seven years that I’ve been running them. While it may feel overwhelming to keep up with the trends, it is important to keep your ads relevant to support the algorithm for better overall performance.In today’s episode, I am sharing three different ad creatives that are currently trending that you should try out this year. Better performing ads can lead to a higher return on your investment, so if you haven’t already, you should think about incorporating these into your ad strategy. Here’s a closer look at what I discuss in this episode:Why staying on top of trends is essential when running adsAd creative #1: Reels Ad creative #2: VideoAd creative #3: AnimationsThe importance of quality in your ad creativesResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie:

If you’re hitting a cap on your sales funnel and looking for an ads manager or an ads agency to help you generate more qualified leads, there are few things to consider before hiring. Four things, to be exact! Before you ever outsource your ad spend, make sure your next ads hire doesn’t send up these red flags.In today’s episode, I talk about the four things to watch out for when hiring an ads manager or an ads agency. I go over the differences between an ads manager and an agency, why your offer has to convert before you ever spend on ads, and the importance of having a solid ads budget. I also explain which four red flags you need to look for and how to spot them when you’re hiring.Here’s a closer look at what I discuss in this episode:How an ad agency works The high variability performance of an ad’s creative elementsWhat actually gives you ROI (hint, it’s not ads)The importance of a high converting funnelFour red flags to watch for when hiring an ads managerResources:The Funnels Academy: https://christina

After a hiatus at the end of last quarter, the Scaling to Freedom podcast is back and ready for what 2022 has to offer! This year is going to be an exciting one and in today’s episode I am planning to share some updates on the agency as well as personal updates.In my recap, you’ll get to hear about my current living arrangements and about how my agency has grown in the past year. I don’t want to give too much away, so tune in now to get the scoop on where I’ve been and where I’m going in 2022!Here’s a closer look at what I discuss in this episode:Transitioning from digital nomad to Austin residentDoubling the agency teamPlans and direction for the Scaling to Freedom podcastInvitation to get in on our current management rates before they increaseResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernh

You’re most likely familiar with Instagram reels If Instagram plays a part in your marketing strategy. Not only is it currently the best way to gain organic exposure on the app, but there is also a separate reels specific ads placement on Instagram.In today’s episode, I’m walking you through the great results that we’ve seen from including reels into ad placements and our overall strategy. I kick off the episode with the technical details, such as differentiating between stories and reels. Then, I share the different ways in which you can run reels ads and the best practices for creating highly engaging reels ads creative. If you’re ready to test the reels waters and reap the benefits of reels ads results, this episode is for you. Tune in and get ready to set your Instagram reels ads up for success.Here’s a closer look at what I discuss in this episode:How Instagram reels can help you gain a lot of exposureThe difference between stories and reelsReels specific ads placementsThe different ways you can run reel

In case you didn’t know, I love traveling. So today, I’m changing things up by sharing my love of travel with you so we can get to know each other better. In today’s episode, I’m taking a walk down memory lane and sharing my 4 favorite travel memories and destinations in the world.From Australia all the way to Prague, I’m sharing my thoughts on travel, how my love of travel started, and why I have no regrets about going into credit card debt back in college because of travel. I share how travel allows me to view my life from a new perspective and why that’s important as I take you through some of my favorite destinations while making a case for you to pay them a visit. If you’re a fellow lover, or maybe you need a little inspiration to explore the world, this episode is for you. Tune in and get ready to fuel your wanderlust.Here’s a closer look at what I discuss in this episode:How my love of travel startedWhy I think travel allows you to look at your life from a whole new perspectiveThe significance of my tr

Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think this statement is dating out a bit since people are having more and more experiences with sales funnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnels are sleazy is usually attributed to funnels being a strategy for sales. So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in order to build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way of marketing, building a funnel that isn’t sleazy is the key to building trust and converting customers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so you can build an authentic funnel.Here’s a closer look at what I discuss in this episode:Why funnels get a bad repWhy you should not trick your prospectsHow to build trust in the online space by avoiding clickbait titlesAligning the level of value you’re providing with your sales copyWhy you nee

There’s an art and strategy to creating a good freebie. Having a good freebie is crucial to attracting and retaining your ideal audience. However, it’s not as simple as you might think. In today’s episode, I’m sharing 3 reasons why you need to deliver more value than you think in your freebie.I talk about why your freebie is your chance to show your audience what you’re capable of. I also share why you need to provide a small but impactful result through your freebie. With a good freebie, you’ll be able to impress your audience and keep them continuing down the path of your funnel. Tune in and take notes. This short, sweet, but incredibly valuable episode is a must if you’re in the process of developing a high converting freebie of your own.Here’s a closer look at what I discuss in this episode:Why your freebie shows what you’re capable ofGiving your audience a result through your freebieYour freebie is your audience’s first impression of your workHow your freebie will get your audience to continue through yo

There are more people online in 2021 than there ever were. With that being said, online entrepreneurship has escalated and it’s indicative of the booming growth still to come. That is why in today’s episode, I’m sharing the 3 main reasons why you and your business need a funnel right now.Having a funnel is the best way to capture people and turn them into raving clients and customers. And if you have a presence on Facebook, Instagram, or LinkedIn, this is your time to be intentional and build a funnel that will help you get in front of them, serve them, and convert them. From growing your email list to setting up a funnel that works hard behind the scenes for you, this episode is short, sweet, and packed with a lot of valuable information. If you’re ready to hop off the funnel fence, this episode is for you. Tune in, take notes, and start implementing a funnel strategy into your business.Here’s a closer look at what I discuss in this episode:Why a funnel can maximize your social presenceGrowing your email lis

If you have an online course, product, or service that you want to sell, there’s one thing that you need to understand before mapping out your funnel - the buyer’s journey. You might have come across this term online or throughout your research. Many people break the buyer’s journey down into several stages, but today, I’m simplifying things so you can understand the important but basic foundations.In this episode, I’ll be sharing the 3 simple stages of the buyer’s journey that you need to know and familiarize yourself with. Starting with the awareness phase and why it is key to attracting your ideal clients, then I continue to walk you through all the necessary phases to ensure that your ideal clients can make the decision to purchase your product or services. If the buyer’s journey has confused or overwhelmed you, my simple approach will reframe the way you understand it so that you can map out your funnel with confidence. Here’s a closer look at what I discuss in this episode:Why understanding the buyer’s

Building and optimizing your funnel is a big and overwhelming process. It involves a lot of details, planning, and moving parts. On top of that, if you’re not tech-savvy or don’t deal with marketing for a living, there are going to be a lot of things that you do not know about building funnels.In today’s episode, I’m sharing my top 4 tips for overcoming funnel overwhelm. From the seemingly simple stages of getting started to my fourth tip about outsourcing, each of these tips that I share will help you approach the complicated task of building a funnel with ease. If you find funnels overwhelming, you are not alone. Tune in and take notes on how you can make this process a lot more manageable and a lot less stressful.Here’s a closer look at what I discuss in this episode:Building funnels is a complicated process for everyoneWhy getting started is crucial even if you don’t know what you’re doingHaving a basic understanding of a funnel strategyStarting with a simple funnel strategyResearching and investing in th

I was recently talking to a client of mine when she said, “I hate webinars.” Believe it or not, there are a lot of entrepreneurs and business owners who are completely resistant to the idea of hosting a webinar. If you’re one of those people, this episode is for you.Prick your ears as I make the case for webinars, why they’re important, and the benefits of having a webinar. But don’t tune out just yet if you’re still not convinced. If hosting a webinar is a big no-no for you, I share some alternatives towards the end of the episode that you can try in place of a webinar. If you’re sitting on the fence about whether a webinar is the right route for you, this short and sweet episode will help you make an informed decision. Let me share the pros of hosting a webinar along with alternatives you can try instead.Here’s a closer look at what I discuss in this episode:The main reasons why people don’t want to host a webinarGetting over the fears of presenting liveSetting up your webinar slides for successWhy webinars