Your Wellness Marketer Podcast

Facebook ads are a long-term game. If you’re ready to outsource the management of your Facebook ads, you want to make sure that you’re hiring the right person for the job. In today’s episode, I’m breaking down everything you need to know before hiring a Facebook ads manager.I’ll cover the most to least important traits to look for when hiring a Facebook ads manager and why. Plus, I’ll share the questions you need to ask potential hires during the interview process to ensure that they’ll integrate well with your team. This episode will help you navigate the difficult process of hiring a Facebook ads manager whether you’re thinking about hiring a freelancer or an ads agency. So tune in, take notes, and feel empowered to make the best hiring decision for you and your business.Here’s a closer look at what I discuss in this episode:Difference between hiring a solo Facebook ads manager and an ads agencyWhy being organized is an important trait to have as a Facebook ads managerThe importance of analytics and creativ

You’ve heard success stories where people hit 20k in their first month of business, eventually closing a 6-figure first year. Unfortunately, that isn’t what my story looks like. In today’s episode, I’m exposing my entrepreneurial journey. Particularly, how I started (and failed) at 6 businesses before I finally succeeded.I dive into the businesses I’ve dabbled with from starting a t-shirt business to exploring the world of network marketing. I share the mistakes I’ve made along the way like undercharging and not getting clear on the services I was offering. Last but not least, I reveal the biggest lessons learned from my failures, and how they attributed to the success of my 7th business. If you’re struggling to hit your stride in entrepreneurship, you’re not alone. This episode is an honest look at my entrepreneurial journey and the important lessons I’ve learned along the way that allowed me to find my footing and reach success.Here’s a closer look at what I discuss in this episode:Why I always knew entrepr

Let’s face it, some people find email sequences to be complicated and overwhelming. If you happen to be one of them, this episode will help you make the process more manageable. As it turns out, I’m a nerd for complicated funnels and email sequences.In this episode, I walk you through the kinds of email sequences you need for your live launch. We’ll discuss the difference between a live launch and an evergreen funnel, the basic goals your emails should have, why webinars are more effective than sales pages, and the 3 email sequences you do not want to snooze on. This episode is packed with easy-to-follow tips that’ll make tackling your email sequences less overwhelming.Here’s a closer look at what I discuss in this episode:Live launch vs evergreen funnelsBasic goals that your email sequences should haveWhy webinars are more effective than sales pagesMaking sure your emails remind your audience that your program exists3 email sequences you do not want to leave outResources:Freebie: https://christinabernhard.co

Facebook ads are a powerful way to drive more sales. However, learning how to run a successful ad campaign is a process of trial and error. If your Facebook ads aren’t working and you aren’t seeing more conversions, this episode is for you.I’m diving into the most common reasons why your Facebook ads aren’t working, and what you can do to fix them. We’re discussing the importance of zooming out and taking a look at the entire ads journey in order to figure out at which point people stop converting. This episode will help you clear the air surrounding your Facebook ads. Tune in as I help you take your ads from confusion to conversion.Here’s a closer look at what I discuss in this episode:Finding the break in your ads journeyPinpointing the specific moment where your audience stops convertingRunning tests after finding your breakDo you know who your ideal audience is?Using the right objectiveLeaving your Facebook ads alone for a whileResources:Freebie: https://christinabernhard.com/freebieAds Academy: https://c

We are all aware that giving value is important. That is why we spend hours creating freebies and lead magnets. But how do you pack your free value in a way that’ll set you up for profit?In this episode, I’m walking you through how you can determine if your freebie is valuable. I discuss the four main things your freebie should accomplish. I also explain why giving away too much value isn’t something you should worry about, the 2 big reasons why people will invest in a program or product, and the 3 questions you need to answer to determine if your freebie is valuable.Whether you are creating a new freebie or maybe you already have a freebie that isn’t converting well, this episode will give you the tips you need to create an incredibly valuable freebie that’ll convert your audience into paying customers.Here’s a closer look at what I discuss in this episode:Why giving value is so importantThe 4 main things your freebie should accomplishWhy you shouldn’t worry about giving away too much free value2 reasons why

So many people skip the foundations before running their first campaign. This is a common mistake I’ve noticed through auditing many Facebook ads accounts. What usually happens when you skip the foundations is that you lose out on a lot of important data. What’s worse, you can’t get back your time and ad spend. In this episode, I’m diving into the 4 most important steps you need to complete before starting your Facebook ad campaign. These tips will set your ads up for success while saving you time and money.If you’re about to run your very first Facebook ad campaign, this episode is a must! Tune in and take notes. Let’s get you started on the right foot!Here’s a closer look at what I discuss in this episode:What could happen if you skip these crucial stepsWhich Facebook assets you need to have in Business ManagerHow to have your domain verifiedInstalling your pixel immediatelyWhy you need to create custom audiencesHow your goal determines your budgetResources:Freebie: https://christinabernhard.com/freebieAds

A great lead magnet is essential to building your email list.In this episode, I’m sharing 10 lead magnet ideas that’ll help you start and grow a focused list. We’re talking about lead magnet ideas such as free group coaching calls, which will allow you to start building your list right away, or ideas that are more involved; including templates and challenges. I’m walking you through each one of these 10 freebie ideas from the easiest to most complicated. If you’re in need of a new freebie or would simply like to get started on building an engaged email list, this episode is for you. Tune in and find out which lead magnet idea is right for you and your business, and what the pros and cons are of each type of lead magnet.Here’s a closer look at what I discuss in this episode:The best ideas to get started right awayCreating a focused waitlistThe most common type of freebieWhy checklists workLead magnets that provide the best resultsWhy you need to focus on deliverabilityChoosing videos over PDFsWhy your freebie

There is a right and wrong way to go about running Facebook ads for the very first time. I've heard of a lot of people wanting to run ads prior to building an organic audience. Unfortunately, that’s the wrong approach. Although you don’t need to have a huge organic audience to start running ads, testing your offer and knowing who you’re serving before you invest in ads is key to running a successful campaign.In this episode, I share the 3 most important questions you need to answer before you can run a successful ad campaign. We’re discussing the importance of having a clear offer, knowing who your ideal customer is, what your customer’s needs are, and why having patience and realistic expectations is necessary.So is your business ready for Facebook ads? Tune in and find out!Here’s a closer look at what I discuss in this episode:Why building an organic audience is importantLearning how to run your own ads in Ads AcademyHaving a clear and tested offerTesting different variablesGetting crystal clear on you

One of the first questions people have about Facebook ads is “how much should I spend?”In today’s episode of Scaling to Freedom, I’m guiding you through budgeting for Facebook ads depending on your campaign type and goals. We’re chatting all about setting measurable goals while giving room for you to test and refine them, especially if you’re running Facebook ads for the first time.We’ll also discuss selecting a benchmark cost per lead depending on your goals, how pricing works depending on the action you want your customers to take, and the minimum you should spend on your ads depending on your campaign type.If you find budgeting for Facebook ads overwhelming, this episode is for you. Tune in and take notes as I walk you through the process one step at a time.Here’s a closer look at what I discuss in this episode:What are your goals with Facebook adsTesting your goals and refining themChoosing a benchmark cost per lead depending on your goalsSmaller actions and smaller costsA rough guideline to figuring out

A lot of people struggle with their Facebook ads getting rejected, especially ads in the finance or health industry. It’s a dangerous road to walk since too many strikes will result in your account getting disabled. And sure, you can get access to your account back. But waiting on that will take weeks. So why not start off on the right foot?In this episode, I’m going to tell you how you can prevent your Facebook ads from rejection and remain in Facebook’s good graces. We’re getting into Facebook’s ads policies, particularly the most commonly breached policies that result in the rejection of your ads. Whether you’ve had your Facebook ads rejected before, or you’re completely new to running ads, this episode has a wealth of information to ensure your ads run smoothly.Here’s a closer look at what I discuss in this episode:How your copy or image might trigger Facebook’s botWhy the “personal attributes” policy is the most commonly breached policyWhy Facebook has ads policies in the first placeWhy Facebook doesn’t

An active and engaged email list is an important asset, especially if you’re selling a product or preparing for a launch. In order to build your email list, you need to create a freebie or a lead magnet. In this episode, I’m discussing everything you need to know about creating a great freebie. I share my thoughts and expertise on what makes a good freebie topic, why you don’t want the wrong people in your funnel, and why your freebie needs to provide value and quick wins. If your current lead magnet isn’t converting as well, or maybe you’re ready to create your first freebie, this episode is for you!Here’s a closer look at what I discuss in this episode:Why you need an email listHow your freebie will help you attract the right audienceWhy the topic of your freebie is so importantWhat makes a good topicWhy your freebie should provide some sort of transformationResources:Freebie: https://christinabernhard.com/freebieWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaIn

One of the most common questions I receive is “how soon do I have to run Facebook ads before my launch?” There’s a lot of noise when it comes to Facebook ads. Facebook ads are always changing and evolving, which makes it difficult to find a great resource all about it.In this episode, I’ll be focusing on Facebook ads, specifically what you need to know before a launch. I discuss how soon you should be running ads prior to your launch if you’ve never run Facebook ads before. I also walk you through the types of data you need in order to run a successful Facebook ads campaign, and what to do if you don’t have a tested offer.If you’ve never run Facebook ads before or you just need a refresher before running ads on your next campaign, this episode will give you all the information you need to run your ads with confidence. So tune in to this episode to find out how to prepare your Facebook ads before your launch.Here’s a closer look at what I discuss in this episode:The main factors that influence how soon you sho

Finding the right funnel tools for your business is tricky. There are endless software options available with different capabilities that some businesses may need or may not need. And it can get pretty expensive if you’re building an entire funnel that requires multiple tools and software. If you want to build a funnel without trial and error, this episode will help you figure out the right funnel tools for your business while saving you time and money. So if you’re ready to build your funnel but don’t know where to start, tune in!“I want to use this episode to help you figure out what are the right tools for you specifically, because just because a tool is the greatest thing out there, it might not actually be worth the money for you, or it might not be the right fit for you.” - Christina BernhardHere’s a closer look at what I discuss in this episode:What to ask when choosing between an all-in-one platform and separate toolsPros and cons of having an all-in-one platformWhat to do if you’re not tech-savvyWho

After taking a break since September, the Scaling to Freedom Podcast is back! In this special episode, I fill you in on what’s been going on with me for the last 5 to 6 months. I discuss why I took a break from podcasting and what I decided to focus on instead. I also go over everything that’s happening with my business from growing my team to setting up new systems. You’ll also get an update on how I ended up in Belgrade and where I’m heading next. So if you want to know where I’ve been and where I’m headed, hit play!“My goal is that all of my clients feel like they are my only client and I give a lot of attention to every single client.” - Christina BernhardHere’s a closer look at what I discuss in this episode:What’s going on in my business & why I paused my podcastGrowing my teamWhat’s happening in my lifeWhy I moved to Croatia & how I ended up in BelgradeWhat’s to come and looking aheadWhy I decided to start ads coachingResources:Website: https://christinabernhard.com/The Funnels Academy: https:/

Facebook ads play a big part when you are doing a launch.What you might not know is that you have to begin your Facebook ads WAY before launch day if you want a successful launch.So, don’t wait until your launch is live to start your Facebook ads.If you’re new to the Scaling to Freedom Podcast, my name is Christina and I’m a Facebook ads and funnels consultant.In this week’s episode, you will learn:- Three Facebook ads strategies I use- When you should start each ad- Who to target for each ad- How to warm your audienceThings I mentioned:If you’re looking for a Facebook ads manager or just a one-time audit of your current Facebook ads, I can help create a strategy for your launch. Find out more about my services on my website at www.christinabernhard.com/services.You can also send me a message on Instagram if you have any questions @christinadbernhardAbout Christina Bernhard:I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next

There are a few factors to consider before investing in a funnel.Maybe you’re really tech-savvy but don’t know the strategy behind building a successful funnel, you might not have to outsource the entire process to a funnels consultant.Or your business desperately needs a funnel to help sell your product but you have ZERO time to commit to building one yourself.That’s okay! What works for someone else might not work for you.In this episode of the Scaling to Freedom podcast, I’ll go over four different options for building a funnel, from most expensive to least expensive.What you will learn:What each option does and does not include, who each option is most suited for, where to find each option to get started, and the average price of each option.Things I mentioned: I am a funnels consultant and I offer a few different options. You can check out all of my service offerings on my website at www.christinaberhnard.com/services.My course, The Funnels Academy, is no longer open for enrollment at the moment but if y

Funnels can involve a lot of work to set up, so before you dive headfirst, you need to make sure that building a funnel is right for your business.Although there are SO many benefits to funnels, if you’re not quite sure what their purpose is and what exactly they can do for your business, you may still be hesitant on building one.I get it! Funnels can be pricey if you’re outsourcing and may seem too overwhelming to try to build one yourself. That’s why I’ll be sharing what funnels can do for your business and then you can decide if it’s the right move for you.In this week’s episode of the Scaling to Freedom podcast, you’ll learn about my top three favorite benefits of funnels:How funnels can nurture your audience, how funnels provide important data and how automation will save you timeThings I mentioned:If you think a funnel is right for your business, the doors are OPEN for my program, The Funnels Academy! This is your all-in-one resource to building a successful funnel. I worked really hard on breaking down

If you’ve been following me for a while, you would know by now how important funnels are for your business, but I understand not everyone has the budget to outsource.As a funnels consultant, I know that having a funnel built can be expensive and that outsourcing doesn’t make sense for every business type. This is why I started to teach people how to build their own funnels.If you want to build a funnel but aren’t able to afford a funnels consultant, I am going to share a few reasons why you CAN build one yourself without outsourcing!What you’ll learn in this episode of the Scaling to Freedom podcast:Why no one knows your audience better than YOU! How to direct your clients on a journey and tailor the funnel to address their needs and finally, why you are capable of learning how to build your own funnel.Things I mentioned:If you are motivated and ready to build your own funnel, you can learn how in my 6-week step-by-step program, The Funnels Academy. In The Funnels Academy, I break down every step of the proce

Funnels have changed A LOT over the past 5-10 years and there are so many ideas I hear about funnels that aren’t true anymore!So that’s why I’ll be debunking the top three myths about funnels and why you should build one!If you haven’t signed up yet for The Funnels Academy, join NOW for a special discount before I close the waitlist! You can join on the waitlist on my website at www.christinabernhard.com/waitlistIn this week’s episode of the Scaling to Freedom podcast, you will learn: How a good funnel can get you sales without being sleazy, why a value focused approach is the best, how the right tools will make your life easier and finally, that IT IS possible to build your own funnel! Things I mentioned:If you want to learn how to build your own funnel, I’m hosting a free masterclass on Tuesday August 4th and Thursday August 6th. I’ll be teaching you the secrets on how to make a successful DIY funnel and what mistakes to avoid. You can sign up for the free masterclass at www.christinabernhard.com/masterclas

Through analyzing and optimizing, you can turn your failing funnel into a successful and profitable one!The key to any funnel is to continue to measure its performance and to optimize along the way.From my experience auditing funnels, there are three common fatal funnel mistakes I’ve noticed and hopefully, I can prevent you from making the same mistakes when building your own.Sometimes all it takes is a simple change to save your funnel from fatality.In this episode of the Scaling to Freedom podcast, you will learn: Why your funnel isn’t working and what to do about it, how to attract the right audience and increase traffic, and of course, the importance of OPTIMIZING!Things I mentioned:If you are interested in learning how to build your own funnel, I’ve just opened the waitlist for my program, The Funnels Academy! You’ll not only be the first to join once the program launches, but you’ll also receive a BIG discount! Head to www.christinabernhard.com/waitlistIf you found this episode helpful, please leave a r