Your Wellness Marketer Podcast

You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.Here’s a closer look at what I discuss in this episode:Taking organic audience, past launches, and launch strategies into considerationUnderstanding the basic ads funnel: hype events and launch campaignsCase study #1: a 2-week launch with low spendHow we allocated her budgetGiving your ads manager enough lead timeOur specific cost per lead with Apple’s updateThe numbers and ove