Your Wellness Marketer Podcast

A lot of my clients struggle to choose a niche and stay more focused in what they offer, but every time they decide to go for it, it always pays off.In this episode, I walk you through the 5 steps I use with my clients to choose their niche and I break down the benefits of having a niche in hopes to encourage you to take the plunge. By the end of this episode you will hopefully be convinced and you will be given the exact process to choose your niche. You can even pause this audio after each step to easily choose a niche TODAY. Yes, today. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

I have seen a ton of marketing strategies and one thing I always see lacking is the foundation for them. A marketing strategy isn’t about choosing Facebook or Instagram. You have to figure out what you are marketing, why and to who.Might seem simple until you sit down and try to define it. It can sometimes be harder than you think to be so specific about your business when it’s all packaged up in your own brain. Communicating what’s embedded for you can be a struggle. In this episode, I walk you through the 5 steps that build that strategy to help you build a strong plan for marketing your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Before you start anything with marketing your business, your mission needs to be clear. In this episode, I talk about why it’s important to have a mission and how you can define it. Defining it includes 5 specific parts that I walk you through to have a much more clear message to share with the world what you have to offer. Listen in on this episode for your path to a clear mission for your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

When spending so much time and effort branding our businesses, this is something I see neglected all the time. Branding can be a slower process where you don’t see instant conversions and results. This prevents people from focusing on branding, but it’s important to remember that sales and branding are separate initiatives.In this episode, I break down the why and how of building a personal brand. I hope the WHY encourages you to start as soon as possible on your personal branding and the HOW gives you what you need to start today. I also breakdown what personal branding is NOT to prevent people from making these mistakes during this journey that could hurt their branding. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Video is something I often see my client hesitate to create - and I totally get that. On this quick episode, I hop on and run through some of the benefits in hopes someone will be inspired to start their video marketing journey. I will go over the benefits and why it is often a good idea for most people. After hearing some of the benefits, you can decide for yourself whether it is time to get started on your own video marketing journey. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Content is the key to growing your online business. Content used to mean blogging, but now it is so much more. Learn how to create your first content plan and tips to think about to ensure your content creation on a consistent basis will be a success! For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

When creating a marketing strategy, it is really important to fully understand the sales funnel and how it works. Understanding the sales funnel allows you to create a strategy that guides people throughout their journey towards making a decision to work with you rather than blasting your business to people that aren’t ready to commit. In this episode, I break down the sales funnel into three simple parts and help you learn which types of marketing work best in each phase. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

In this episode, I talk about each of my favorite tools, the features they have, other similar tools that seem to work just as well and the pricing for each oneWith all the tools out there, it can be really expensive quickly to put together a system of all the tools you need to run an online business. It’s important that they all work well together and work best for you and your business. While everyone has their favorites, these are mine.Listen to this episode to learn more about these tools and have a starting point for systems for you to try for your online wellness business. Here are the links for the pricing for each tool: https://coschedule.com/pricing https://www.activecampaign.com/pricing/ https://www.clickfunnels.com https://www.freshbooks.com/pricing https://about.canva.com/pricing/ Follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services.

Writing content for your wellness business can be a struggle. I have noticed a lot of content written for businesses sounds robotic and disconnected, which doesn’t allow there to be a connection with the audience. If you aren’t connecting with your audience, you aren’t securing new clients or making sales. In this episode, I break down the foundational necessities for writing content that converts website visitors to clients or customers. Follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

I’ve been a part of overseeing and redoing numerous website projects done by others and there are many things people seem to get wrong. I’ve seen the outcomes of these mistakes and they are pretty avoidable. In this episode, I talk about the 5 most common mistakes people make when building a new website. Take down these mistakes and make sure they aren’t a part of your website design journey to ensure you get the outcome you’re counting on. Follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Starting your own website for your wellness business is a big project and with so many tools and options out there, it can be overwhelming to sift through them all. In this episode, I talk about the top 5 tools I think every website should start with. Throughout the episode, I promised you guys the best resources so here they are! Top 5 tools and how to set them up:Website Hosting. I don’t mention it in the episode, but my favorite is actually wpengine. You can go to wpengine.com or find information at yourwellnessmarketer.com/tools2. Google Analytics: To track your audience and their behavior Set up: https://support.google.com/analytics/answer/1008015?hl=en3. Google Search Console: To see indexing status of your website from GoogleSet up: https://support.google.com/webmasters/answer/34592?hl=en 4. Yoast: For easy on-page SEO (Free version is usually good enough) Set up: https://yoast.com/wordpress/plugins/seo/ 5. Facebook Pixel: For tracking Facebook Ad performance on your website Set up: https://www.faceboo

In this episode I talk about the part of business a lot of business owners are skipping and how it is impacting their business as times have changed. I discuss the changes that are being made in the industry and ways you can keep up with these changes to prevent being left behind by your competition and how you can make a better experience for your clients or customers and increase your conversion rates to get people to engage with you. Follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

In the wellness industry, getting personal with our audience has been more important than ever. In this episode, I break down a few ways to get more personal with your audience and how you can do it for your business. Building trust with your audience is what is going to allow you to create sales and new clients, so don’t ignore this important step in building your business! I mentioned my free download I made awhile back that inspired this episode, so here is the link below for that!Wellness Marketing strategies Free download: https://yourwellnessmarketer.com/wellness-marketing-download/ Follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

One path to furthering your education is through a really good collection of books. I have found good books to be extremely educational, inspiring and helpful. And for a really good price in return! In this episode, I talk about my 5 favorite marketing books. I have found these books valuable and recommend them to anyone who is trying to navigate the world of marketing with little knowledge or experience in it. The 5 books I talk about: The Art of Digital Marketing by Ian DodsonTrust Funnel by Brian Johnson Crushing It by Gary Vaynerchuk How to win friends and influence people by Dale CarnegieSEO for growth by John Jantsch and Phil SingletonFollow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

In this episode, I go over what digital marketing really is and how to become successful at it. So many people are discouraged by their digital marketing efforts and get frustrated quickly by their lack of results early in the game. I break down some reasons why that is based on my own experiences working with clients and in the corporate world as a marketing director. I created this episode in hopes of helping people feel confident and understand digital marketing for what it is and to prevent discouragement and misunderstanding of the industry. Follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services.