Your Wellness Marketer Podcast

Whether you’re new to investing in ads or have years of experience, the truth is investing takes serious strategy and commitment; the difference, however, between those who have experience investing from those who haven’t can be monumental. Having worked with both, but now focusing on high-revenue coaches, I have seen what it’s like from all perspectives. What I talk about in today’s episode are some of the key differences between the way 7-figure coaches may invest in Facebook ads compared to newer coaches. I will then talk about the behavior differences between the two and how it also affects their success. And finally, I talk about ways to prevent any bad experiences you may face when doing it for your own business. Stay tuned!Here’s a closer look at what I discuss in this episode: How newer coaches invest in ads and why it DOESN’T workHow experienced coaches invest in ads and why it DOES worksThe behavior differences between different experience levelsHow to prevent a bad ad experience in your businessRes

One of the most common questions I get about ads is whether or not they’re worth it. No matter what you do or where you’re at in your business, you’re going to inevitably need to invest at some point to scale. It may be intimidating at first, but ultimately investing (dare I say) will always give you some sort of return on investment – even if it’s not the way you pictured it.In today’s episode, we’re going to take a deeper look at business investments and why they are so crucial. I offer a different perspective on investments and discuss why monetary returns aren’t always the best kind of returns to get. Listen in for more!Here’s a closer look at what I discuss in this episode: Why you shouldn’t fear investments in your businessA different way for you to look at investingHow investments always pay off – just in different kinds of ROIWhy monetary returns aren’t always the best kind of returnsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Over the past two years there have been more changes to running ads than the entire time I’ve worked with them. Before, running ads was pretty simple… Fast forward to now and we’ve got different attribution times, higher costs per leads, more competition, the list goes on. This is not to say ads aren’t beneficial - if you have the right funnels in play. This just means it requires more skill building to keep up with the ever-changing industry in order to stay efficient and cost-effective.In today’s episode talk about how ads have changed over time and why it’s so important to be up to date with these changes. In order to keep up with the changes, I then talk about why you or your ads manager should be constantly skill building, and some of my favorite resources for you to build your skills. Tune in!Here’s a closer look at what I discuss in this episode:  How ads have changed and the importance of knowing these changes What you or your ads manager should be doing for skill building Some of my favorite resource

This week's episode is a special one – I will be giving you a life update on what’s been going on and (if you didn’t know) my pregnancy journey! This is a special episode for me because I am only a couple weeks away from my due date and I am so excited for what’s coming next. In this episode, I will be talking about my pregnancy – from beginning to end – and becoming a SMBC. I get vulnerable with my story of becoming a single mom by choice and the reason I decided to go on this journey. Finally, I talk about maternity leave while running a business and the next steps for my life. Stay tuned!Here’s a closer look at what I discuss in this episode: A deeper into my life right now Updates on my pregnancy  Becoming a SMBC (single mom by choice) What I’m doing to prepare for maternity leave and what that means for the businessResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Nobody tells you that when you start your own business it’s not always sunshine and rainbows - in fact, you have to face more problems when scaling your business. When running ads, there’s no exception. The biggest misconception I hear in this industry is that investing in ads is the “secret” to scaling your business quickly. The problem is, if your business isn’t READY to invest in ads, you’re going to face more problems than benefits.In this week’s episode, I talk about common nightmare problems that sometimes arise while running ads and how to avoid them in your business. Some of these include: investing in ads too early and wasting your money, having unrealistic expectations for ads, and what to do if your account gets disabled. Stay tuned!Here’s a closer look at what I discuss in this episode:  How to make sure you’re not wasting your money What to do if your account gets disabled How to avoid these problems in your businessResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Retur

Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn’t mean they are qualified to run every aspect of your marketing. In today’s helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from them. I will also cover the difference between an agency and an ads manager, as this is often misunderstood. Finally, I will take a look at some boundaries to expect when working with an agency so they can focus on what they’re best at – helping you scale your business!Here’s a closer look at what I discuss in this episode:  What to expect and NOT to expect when working with an agency Typical boundaries when working with an ads agency The basics that you will get from an ads manager/agency The difference between an ads manager

Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they’re actually working? Whether you’re working with an agency or doing them yourself, it’s important to understand all the different dynamics of ads in your business. In today’s episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I’m also going to talk about purchase cycles, what they are, and how to calculate them to have successful launches. Finally, I will discuss the importance of using all this data to see if running ads is a good investment for your business. Stay tuned!Here’s a closer look at what I discuss in this episode: What numbers you need to know and what to do with themWhat you need to do for each metric that’s lowUnderstanding and calculating your purchase cycleThe importance of using data when investing in adsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Have you been considering starting ads for your business recently, but not sure whether the investment is worth it? Then you’re in the right place! Starting ads can be intimidating if you don’t know where to start or what to look for. Running an ads agency over the last few years and working with all sorts of clients has taught me that ads can grow your business to six, and even, seven-figures, but that doesn’t mean they are for everyone.In today’s episode, I’m going to talk about what to consider before starting ads for your business, common metrics you need to know when you’re running ads to make sure they are successful, and what to do if you get an ROI - or not.Here’s a closer look at what I discuss in this episode: What to consider before starting adsWhich metrics you need to knowHow those metrics will tell you if ads are a good idea for youROIs: what to do if you do get a return, or don’tResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Launching can be both the most exciting and stressful feeling: Is it going to perform well? Will I have a successful launch? How many people will sign up? Now, imagine waking up and realizing your launch just hit a QUARTER MILLION in revenue. Sounds nice, right? In today’s episode, I talk about how one of my client’s did just that - hitting $700k in revenue for one of her launches! Leading up to this launch, though, was a lot of prep work and audience building to make sure it was as successful as possible. I’m going to talk about the framework used for this specific launch, the different freebies we used to build a solid list of leads ready to purchase, and overall expenses leading up to this launch. Finally, I will go over any lessons and tips I have to help you replicate these results for your coaching business as well. Tune in!Here’s a closer look at what I discuss in this episode:  Framework of a $700k launch Overall expenses leading up to launch Different Freebies to build lead lists Lessons and tips fro

One of the biggest questions I get is “what should my cost per leads be for my Facebook ads?” And the simple answer is: there is no right answer. Every campaign is a little different and, truthfully, there are metrics that can be more important. By understanding the different metrics to pay attention to you will find that sometimes when your cost/lead seems high it can actually be a good thing.In today’s episode, I talk about what your cost/leads actually means and what I recommend doing to track them, including where to find my free ROAS freebie to help you get started. I will then go over what I see an average cost/lead is, depending on your industry, and why it’s not the only metric to pay attention to. Finally, I will give you some ways to lower your cost/lead if you feel it is too high.Here’s a closer look at what I discuss in this episode: Understanding what cost/lead isCommon cost/leads for adsDifferent metrics you should pay attention toWays to lower cost/leadResources: ROAS FreebieApply to work with

As business owners, we’ve all been told having multiple streams of income is how we scale to six- or seven-figure businesses, but with so many options out there, how do you know which is the right one? After working with a wide variety of clients over the years, and trying different structures myself, I’ve learned there is no such thing as a one-size-fits-all, and to focus on the structure that will be most profitable to you.Tune in to today’s episode to learn more about different passive income structures- including evergreen courses, group programs, and memberships - and how they can scale your business.Here’s a closer look at what I discuss in this episode: Breaking down the most common streams of income from my coaching clients How much success I’ve seen with each income stream What it takes to make each income stream work Address the question: Do you really need them all?How to choose the best fitting product suite for profit and balance Resources: ROAS FreebieApply to work with us! Free Ads Mini-Course 

As an ads agency, we’ve been behind the scenes of many 6 to multiple 6-figure launches. We’ve worked with coaches across various niches and industries from wellness to legal. While there are variations in their 6-figure launches, there are 3 main ingredients that every 6 to multiple 6-figure launch has.In today’s episode, I’m sharing the 3 ingredients you need for a 6-figure launch of your own. Starting with why it’s so important to prove your offer and why that process takes time. Then I talk about launch strategies and what it means to have a solid launch strategy in place. And finally, I speak about the importance of staying consistent with your audience. If you want a 6-figure launch, this episode is for you. Tune in and take notes so that you can ensure these 3 ingredients are in place for your next launch.Here’s a closer look at what I discuss in this episode:Why having a proven offer takes timeThe importance of having a solid launch strategyWhy you need to consistently keep your audience warmResources:

How do you know if your product is ready to go evergreen? This is a very common question that many of my clients and fellow entrepreneurs often ask. So today, I’m really excited to dive into some tips on how to determine this.I start off by sharing the two things you need to have in order to consider going evergreen. Then I discuss the steps you need to take as you prepare your product to go evergreen. Finally, I let you in on things that you can expect once your product goes evergreen so that you are well prepared. If you’re wondering if going evergreen is right for your product, this episode is for you.Here’s a closer look at what I discuss in this episode:Why you need to have multiple successful live launches before going evergreenWhy you need to have really good data from your live launchesThe benefits of having an evergreen webinar serviceReasons to rebuild your funnel when you go evergreenWhy you need a new traffic source when you go evergreenWhat to expect once your product goes evergreenResources:Appl

Confession: I used to have a lot of workaholic tendencies. I used to believe that I had to always hustle around the clock and this led to not having boundaries between my personal life and work life.Don’t get me wrong - I love what I do and am very lucky to have a career I actually love. But there’s a huge difference between working to feel worthy and important versus working because you enjoy it. Not to mention, the results of both those circumstances vary greatly as well. So in today’s episode, I’m sharing the 3 things I did to recover from being a workaholic so that I could enjoy my work, operate at my best, and avoid burnout.I start by defining what the term “workaholic” means to me. Then, I explain the difference between being busy and playing big. Finally, I share the 3 things I did that allowed me to take a step back and recover from my workaholic tendencies. If you’re like me and constantly feel the need to hustle and grind, this episode is for you.Here’s a closer look at what I discuss in this episod

If you’ve been through several launches before, you know that you can hit very high results and goals for your first few launches only to feel stagnant by the 6th or 7th launch.This is a very common problem that many online coaches, entrepreneurs, and business owners have. To help you prepare for more consistent and sustainable future launches, I’m sharing the 3 main reasons your launches feel like they’re getting smaller over time and what you can do about it. From finding ways to refuel your audience to making sure you’re delegating to your team appropriately, this is a short and sweet episode to help you tighten up some loose ends so that you can ensure your next launch will be a successful one.Here’s a closer look at what I discuss in this episode:Why you need a way to refuel your audienceWhy people might not be responding to your current messagingWhy delegation and having a system for launches is key to making each launch betterResources:Apply to work with us: https://christinabernhard.com/apply The Funn

When you think about Facebook Ads, the biggest benefit (and normally the reason you start running ads) is the opportunity to scale and grow your business.However, taking out ads and pumping more volume into your business provides other benefits beyond the obvious. In today’s episode, I’m sharing 4 different ways Facebook ads can benefit and improve your business. From revealing the efficacy of your team to helping you get more organized for future launches, this short and sweet episode will give you some insight into how ads can better your business beyond scaling and growing.Here’s a closer look at what I discuss in this episode:Why pumping volume into your business can help you improve itRevealing and improving your funnel performanceHow ads reveal the efficacy of your team supportImproving your customer supportStrengthening your launch prep and organizationResources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://chr

As an ads agency owner, I work with multi-figure and now mostly seven-figure coaches, many of which I have worked with long-term. In working in the back end of my clients’ businesses and in building relationships with them through the years, I have learned so many valuable lessons about running and scaling a business.In being with my clients through the different stages of business and really going through it with them as a member of their teams, I noticed a pattern in what many of them were going through. Today I wanted to share some of these valuable lessons to help us all as we are all on our own business-building journeys. Here’s a closer look at what I discuss in this episode:Beware of burnout Business fluctuations are normal and failed launches happenConsistency is keyIt is necessary to outsource and build a solid teamMissions really do drive successSlow is often better Resources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterc

Today’s topic is a hot one as it is something I get asked ALL the time and something that I’ve seen several people talking about recently. Are Facebook ads still worth it? I started running Facebook ads in the corporate world in 2015 and many things have changed over the years. I can understand how all of the changes can make one feel skeptical, but once you better understand them and what they mean you will see that the short answer to the question is still a resounding YES. Tune in now to learn more about the changes that have happened over the last two years, what the changes mean, and how to work with the changes to still successfully run Facebook ads for your business.Here’s a closer look at what I discuss in this episode:How the old Facebook ads structure made us “lazy”How changes in tracking have changed visibility on what’s happening during a launchThe decrease in targeting options Staying on top of your skill building and learning as an ads manager to keep upMaking sure that your messaging is dialed

Hiring and managing my dream team has been crucial to growing my business and serving my clients to a high level.However, hiring, managing, and firing are all things that many people, including my clients, struggle with. In today’s episode, I’m sharing my tips and advice for hiring, building, and managing your dream team. Starting with my experience with hiring in the corporate world and what I learned from it, I then share the different ways to find the right people to hire. Then I talk about the importance of vetting your candidates, what to look for in the hiring and interview process, why training is essential to setting your team up for success, and what my thoughts are on firing fast.If building your dream team is your goal, this episode is for you. Tune in and take notes on some of my tried and true hiring practices.Here’s a closer look at what I discuss in this episode:Different ways to find people to hireWhy vetting a candidate is so importantThings I look for during the hiring and interview processW

Giving back is something that I have always loved to do. When I was growing up, I would volunteer regularly and now that I am an entrepreneur I am able to give back in different ways through my business.In today’s episode, I am sharing four different ways that you can give back specifically as a business owner. Each of these methods offer different types of contributions that you can participate in depending on what stage of business you are in. If you feel called to make further impact through your business, make sure to tune in for a few options to make this happen. Here’s a closer look at what I discuss in this episode:Donating a percentage of your revenueInvolving your clients and team in your contributionRunning a match campaignHosting charity or volunteer daysOffering program scholarships or donating services Resources:VOTE FOR THE NEXT CHARITY WE DONATE TO: https://christinabernhard.com/voteApply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa