Your Wellness Marketer Podcast

How To Navigate The New Facebook Ads Targeting Changes In 2022

Informações:

Sinopsis

Things are constantly changing in the Facebook Ads world. But before you start to worry, I want you to listen to this episode because I am giving you some action steps to help you pivot through this new Facebook Ads Targeting change and how to make it work for your business!In this episode, I am giving you three workarounds to combat the removal of certain targeting options. I’ll also explain how to discover different ideas with a quick Google search and why you aren’t as reliant on the different interest options as you think you are. I’m also highlighting what we’re doing in the agency to work around this new change, how our clients have been impacted (or rather, how they haven’t been impacted), and why it’s so important to always be testing your audiences,  your ads, and different combinations again and again. Here’s a closer look at what I discuss in this episode:What the big Facebook ad change is and why it mattersThe two biggest industries that are panicking over this change3 ways to combat this changeWh